Website optimization: "Mutual benefit" is a prerequisite for search engine optimization

Small and medium-sized web site construction is inseparable from the search engine support, so the site optimization has become an essential means of website construction. In search engines to achieve high rankings, in order to be in the Internet enterprises, is the industry consensus. So there is to do search engine marketing promotion, but also rely on SEO technology to do optimization. But no matter which point, it is with the search engine "mutual benefit and common win" can achieve long-term development. However, in the actual optimization, how many sites can do this? The number of sites that fall right from each day can be seen.

　　One: Mutually beneficial cooperation in content

Search engines like the reason for the original is very simple, those collected to collect the content will only increase the burden of the server, so the fight against false original, collection is reasonable. And the webmaster is not to consider for its own interests, and finally led to the site was down the right, K station, what is the word? said content included slow, said content repeated two times audit, in fact, let search engine trust you very simple. Do not try to cheat it things, discard the collection, wholeheartedly do the content on the construction, and search engines to achieve "mutual benefit and win", then the search engine will also give you the weight of the return, although may not guarantee how high ranking, then the site will not make its presence any antipathy, Resulting in a lot of content and the emergence of the right to reduce the phenomenon. Moreover a very high original website, if the persistent original, its weight and rank in the search engine must be bad. If the webmaster does not have a very good SEO technology, engage in content creation is not a high ranking to get a shortcut.

　　Second: Mutually beneficial cooperation in the external chain

Outside the chain is to promote the Web site to the necessary channels for the Internet, on the one hand, users can easily access the relevant resources, on the other hand, the number of the chain also determines the site in search engines in the right of speech. In general, the higher the weight of the site, the number of the chain is also increasingly large. There are many ways to get outside the chain, however, some stationmaster always hold lucky psychology, the sword walks slant to adopt "lazy" type of promotion outside chain, destroy the normal order in the Internet. Others work hard to promote the chain, and not on your outside the chain to promote a few seconds? The behavior of disrupting the normal order of the Internet must be hit by the famous search engine. The chain guarantees quantity guarantee quality, gives the search engine a aboveboard link portal, then he also can give you the sunlight.

　　Three: the mutually beneficial and common win page structure

Search engine Visit the 1th visit is robots.txt file, so rbotots.txt design must be reasonable, while adding map files for search engines without access to other pages before the fast index. To search engine a convenient door, he will also give you an efficient collection of privileges, although not very absolute, but at least to enhance the speed of the page included a shortcut. Secondly, the proper navigation arrangement, not to confuse the spider's thinking, such as: multiple columns of random articles, is a typical example. Random article calls can make the search engine access to more Web pages, but too many calls will only make spiders dazzling, can not find out the door, terrified spiders. Here I recommend, random articles or hot article calls, or should be reasonable. At the same time increase the image of the page alt tag, easy to search engine index, reduce the call of JS files, such as reduced page size. In fact, the search engine structure optimization is very simple, if you are users will be what kind of vision to judge the quality of the site, then the spider is also so.

　　Four: The key word of mutual benefit and win-write

website keyword more good, or less a few more occupy advantage? But in the current mainstream optimization situation, basically the number of keywords to control the most appropriate 5 or so. Keyword write the more things, the more greedy, get less, the number of keywords will be refined, each keyword will be assigned to more weight. Unimportant keywords to the long tail, the main information to the search engine can. Make good use of word-breaking words, group words, so that the search engine intelligence to match more keywords, make it convenient for the site to make accurate optimization of the judgment at the same time without losing the Site keyword optimization of the keyword writing, not only conducive to the search engine on the basic rules of keywords, but also in line with the basic situation of the site reflect, Mutual benefit of winning the writing of keywords or get more surprises.

And in the site optimization process, some webmaster Shing use some improper techniques, such as: Sprocket, station group, Mass and so on to hinder the search engine rules to implement the correct operation of the behavior, not found, but if once by its detection, then bring is the extinction. Binary network together with professional website construction company Pilotage Technology (www.joyweb.net.cn) that: Search engine optimization is actually very simple, do a good job of every thing, but also afraid of the emergence of the right? Big waves to the sand a little gold, adhere to the last not to be eliminated the talent will get more.