Website Interaction Design Example: the right guidance to win the loyalty of users

Article Description: website Interaction Design Example: the correct guidance to win the loyalty of users.

Web site, with a strong contrast to the main color or texture of a very strong button to attract users to operate, thereby facilitating the transaction, or browsing relevant important information.

Correct guidance, in line with the principle of human-machine engineering, optimize the user experience, to users with ease of use, interactivity. So that the site to the user left a good impression, users feel warm, increased the possibility of a second visit.

So conversely, incorrect guidance-misleading, what would be the case.
I went to Nanjing last week, and then in the Huning Intercity railway station platform in Changzhou encountered a misleading.

The author is a train 5th, but beside it is not far but there is a clear train 13th car, the logo is clearly clear enough to get down from the overpass can see this yellow background tips.
For those of us who know the difference between a bullet train and a high-speed rail, a little attention will avoid the wrong position, and for our parents, or the migrant workers (China is currently a large proportion of people) they do not know CRH3 is high-speed rail, even do not know what kind of tickets they buy is the type of car, and at which platform the bus is to ask the ticket gate waiter. This obvious sign can certainly mislead them. I have seen a woman holding a child with a ticket a face melancholy, how is the 13th compartment.
Slightly improved, not to highlight the bullet train or high-speed rail, but let D, G make a clear distinction, may be able to solve such problems.

This experience soon reminds me of the people's shopping basket, which is closely related to our life. There is also the question of whether to guide correctly

This situation is widely seen in China's various consumer goods markets, whether it is large stores or small convenience stores, has been the business of the trick, and the bitter is the cashier miss. This type of "customer is God" but in the invisible deceive the user. If businesses want long-term Yi Invincible, we must pay attention to users, to the user real benefits, do the right guidance.

Misleading, using a particular advantage to deliberately exaggerate the universality of this advantage, and to guide the user to accomplish what the stakeholders want to achieve. does not conform to the user experience, another angle, the user feels deceived, thus reduces the website the friendliness, reduces the possibility of the second visit.

Let's go back to the Internet.

The above is two purchase book website price guide, the left is not primary and secondary, do not know it want to highlight which one. Compared to see, when the advantage is very obvious whether the use of color or experience, the first to be used as a guide to 37 yuan, is when the purchase of all users can enjoy. Also to join the diamond VIP can enjoy more concessions are prompted.
Believe that this design than with the diamond VIP price as a guide to win the favor of users, over time, the user has been affordable, if necessary, will also buy VIP.

So, our site needs to be guided and must be guided properly. Let users have a sense of belonging, will win the loyalty of users.
Small F original, reprinted keep the link