Website operation: four regions that measure user experience

Source: Internet
Author: User
In fact, user experience is a vague concept for most people. First, because we have never touched it before in terms of its name, our understanding of it is simply a literal understanding, it is synonymous with the user experience process. At the same time, we do not have a good environment to systematically study this subject. Secondly, it is generally seen that many people mention or reference such a word, but they have no chance to actually see the actual operation process or more successful project cases, so they still feel abstract.
Wikipedia explains that it describes the user experience and satisfaction of a product or system.
As we previously learned, the user experience is divided into four areas:
 
Brand image branding
    
Availability
    
Functional functionality
     
Content
These four regional elements constitute a complete product or system User Experience structure. Therefore, the measurement of user experience is also based on these four aspects. The measurement method is actually very simple, mainly for testing problems in different regions, calculate the final result based on the question score.
The following uses the website as an example to evaluate the general user experience. In addition, the assessment questions can be adjusted based on the different requirements of specific websites:
Brand image branding
The website provides visitors with an impressive experience.
Brand recognition plays a significant visual impact
 
The integration of graphics and multimedia enhances the value of the experience process
    
The website delivers the trust that the brand wants to express
     
Websites, as media, have also enhanced or extended brand value.
Availability usability prevents website errors and helps users smoothly complete website interaction
Page Optimization for target users
Websites help visitors accomplish common goals and tasks
     
The website follows its own consistency standards
 
Websites provide special content assistance to users with mobility barriers
Content
Clear content connection and easy navigation
Content Framework design helps users achieve their desired goals
 
Timely and accurate content
 
Content is suitable for consumer needs and helps business goals
    
Content provides support in different languages to help different users understand
 
Result comparison
Comparison of competitors
The above are some common analysis concepts to help us understand how to measure a good user experience. This "good great" is a good place and where improvements are needed. The analysis methods can be:

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