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How to innovate your business model (i)
When it comes to innovation, most people are confused and feel too difficult to feel like they can't. In fact, it is not so difficult, it is not you can not, but you do not know how to innovate at the moment. So when you are talking about the difficulty of innovation, please remember this sentence:
Many things are actually very easy, but you do not know the method for a while!
The method is more than the problem, the innovation also unfavorable, today together with everybody discusses the method which explores the business model innovation.
One method: Combinatorial method
in order to avoid empty talk, first of all, I personally use this method, I hope that my own experience can give you some inspiration.
2002 College Dropout, I originally wanted to enter the traditional marketing planning company, but I saw Yemo Zhong sent me a set of 9 autographed book, I was silly. Because I was in the traditional marketing planning industry for ten years, can not surpass him, so I began to think.
Because at that time I have made money through the Internet (writing, web site, sales crafts, etc.), so I dismissed the idea of going to a big company to work, and I intend to start my own business . Entrepreneurship can not be blindly entrepreneurial , but also need to follow the right way to start a business . Success learned to tell me success = ability + Network. So I started the Entrepreneurial Club, began to study network marketing and a variety of profit models.
In the September 2002, I used the group to innovate the two modes of legality.
The first type: Network + planning = Network Planning
because I met Yemaozhong, I analyzed the successful opportunity factor in Yemao: In the early 90, market economy just appeared competition, facing competition, more and more enterprises began to need professional marketing planning company to help them do this thing, so Yemo Zhong, Wangzhigang This group of people appeared, they got the best market opportunities. After their efforts and perseverance, they succeeded.
2002 years, because after the bursting of the network bubble, most of the Web site to consider the first profit, and then have to face is more and more competition. Then, these sites are also strong need for professional network planning companies to help in the profit model, network marketing and other aspects to provide exobrain support.
When I analyzed here, I used the search engine to check, unexpectedly has not "network planning" this term. So I first put forward the word network planning, and in the Donews sent a post "prediction of a year will inevitably appear professional network planning company", attracted some netizens attention, and then I returned a post "if no one in a year to do, in order to prove the accuracy of my predictions, I will start my own first network planning company.
A year later, I have honoured this commitment, I founded the first network planning company, and from the stage before the planning, is door-to-door customer stream.
The second type: E- commerce + Franchise Franchise
2002 years, I have to buy more than 10 of "business", "Business", "modern marketing" such as commercial Information magazine, the magazine, I found that the most ads are franchise ads. So my mind is naturally the " franchise " and " E-commerce " The two words together.
at that time the franchise in the traditional industry has been done rotten, but I and numerous Electronic Commerce when celebrities from the community talked about this model, they did not understand it at all. So when these two nouns were grouped together, a very, very new business model came into being, and I wrote two articles devoted to this pattern. But the company that uses this pattern is very few.
Until the 2004 years, this model has slowly been used by many e-commerce companies.
These are just two simple examples, but according to these two examples, you may feel a little bit about the legal innovations of the group. Innovation is so easy.
now, you put the most commonly used dozens of business models of nouns, and their associated key keywords (such as network, Electronic Commerce and so forth, and then you make a random combination of them, and then you see what you find?
Did you find a lot of opportunities?
When you innovate an industry, you are the boss of the industry at first!
If you're going to Entrepreneurship , choose a combination of your ability and resources to do, you will get the biggest market opportunities!
Today, we are welcome to discuss and welcome you to exchange with me: ufoer2008#gmail.com
Continue to share the second method with you tomorrow.
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