Website optimization methods and key word selection skills

Let's calculate:

For example, add 8 navigation pages, 5-6 navigation pages, 8 × 5 = 40 (keywords ). Products, news categories, news articles, product diagrams... 10 pages, 8x10 = 80 (keywords ). Our G3 website has more than 10 pages, 8x20 = 160, 8x30 = 240 .......

Different from the website page weights, we classify keywords.

Generally, we divide the keywords into five levels:

1. The homepage is Level 1 with the highest weight.

2. The navigation page is Level 2 and has a high weight. On the navigation page, we can add different keywords to the company profile and product presentation.

3. The page for news classification, product classification, and case classification is ****.

4. The page for news articles, product diagrams, and case diagrams is Level 4 and Level 5. This kind of page is the most likely to be paid. Because there are many texts, such as a news article page, the corresponding keywords appear in the content, which is the most easily crawled by Baidu.

Step 1: We need to understand this website as follows:

1. Whether to create a new website or be charged by major search engine tutorials. (Site: query used for indexing; link: query used for external links; domain: query used for Web links .)

2. Website industry, related products and businesses (you can communicate with your boss and ask for quotations)

3. Website sales or service areas: Shenzhen, Guangzhou, or Nanshan district.

Step 2: determine the keyword for website optimization

"Determining the keyword for website optimization" has a direct impact on the optimization effect.

A. After understanding the core content of the website, follow the keywords provided by the customer and summarize 6-9 key words that can best express the core.

B. Refer to similar websites. Baidu: check the title, keywords, and description of others' websites on the previous pages. Analyze the differences and similarities between the website and its own website. In a single sentence, "refine the website after Reference" considers you "the most incisive ", the keywords "most relevant to your website content" are added to the keywords you have summarized.

C. Analyze the popularity of the keywords you have selected, let alone, for example, "moving companies, advertising design, MP3, MP4 ..." You cannot do this for 99.9%.

In general, the principle of retaining keywords is:

A. It is related to the core content of the website.

B. It is related to the website's business.

C. The most important thing is that we, such as batch SEO, must choose a word that is not under great competition pressure and can gain a good ranking: such as "senior Shenzhen design company ", "Original logo Design", "Shenzhen professional trademark design", and "Shenzhen poster design.

Note how to expand Keywords:

1. Add a verb before or after the core keyword, such as "logo design" --> "logo design and production" "providing logo Design"

2. Add adjectives before or after the core keywords, such as "logo design" --> "high quality brand logo design" "original logo design"

3. Add time or place inactive notes before or after the core keywords, for example, "Moving Company"-> "Shenzhen Nanshan moving company" and "Happy Valley one-day tour.

4. Use Baidu's related search to select extended keywords.

Step 3: optimize keyword grading

Search engines do not like the accumulation of keywords and repeated keywords. On different pages, do not use the same title, keywords, and description, which is advantageous to us, we can add different keywords on different pages.