I am not quite in favor of popular keywords. First, it is because there are too many people doing this, but the effect is not obvious. Second, if the website type is different from the popular keyword, it will not be advantageous for the long-term development of the website, if you search for popular keywords to your website and find that there is no related content or only one or two articles on your website, then the user will only be a temporary user!
The first part (experts can skip this article). If you are just starting to do this, you should first look at SEO-related knowledge and online optimization experience, so that you can be prepared when you are new to optimization, in fact, SEO may be difficult to operate for new users. If the optimization is excessive, it may be unfriendly to the search engine tutorial, but the optimization is not good enough.
In the second part, most webmasters have the same website type and content. In fact, you can go to the same website and similar websites and observe how the other website is optimized and whether the optimization is in place. When observing similar websites, you can use a variety of tools to view the ranking of the keywords of the other party and the ranking of the articles. In this way, to determine that the website optimization tutorial is in place, then optimize and innovate based on this website as a sample. This method is useful for beginners and webmasters who have not been in touch with optimization for a long time.
The third part is about whether to use the keyword and abstract of the article as the content of the Keywords and Description labels for content page optimization. This method is basically used when most webmasters optimize the content page, I think this practice is also very good. It can increase the ranking of articles, so that the search engine can get a better ranking. At present, many CMS support automatic keyword and content summarization, although the software is not satisfied with the automatic acquisition, it is still good for the article. If you are not afraid of trouble or fatigue, you can set the content of these two labels by yourself, the effect is much better than that automatically obtained by software.
The fourth part is the alt label and title label of the image. As said by the predecessors, after using the ALT tag for an image, you will have a good impression on the search engine, which will ask the search engine to know what the image is called, I believe many new users will forget this label when making templates. It would be a pity if you do not have this label at home, because this tag not only increases the ranking performance when users search for images or related webpages. Now let's talk about the TITLE label of the TITLE. Many webmasters will narrow down the left or right side of the template, so that the TITLE of the article cannot be fully displayed. If only some titles are displayed, it is difficult for users to know what they are talking about, and even Baidu is confused when accessing the homepage. In fact, the TITLE of the article serves the same purpose as the ALT tag of the image, in order to let search engines and users know what this is about.
The fifth part is the original article and the external chain. The two will not be separated. We all know that all the original articles like original articles, adding original articles to a website for a long time will get a relatively high weight in the search engine! As far as external links are patents of Li Yanhong, they have had a very important impact on Baidu rankings. The increase of external links must maintain a degree and a stability. Degree is to increase the number of external links each day, and stability is to continue to increase. Understanding these two external links is valuable.