Website optimizers must pay attention to several details

Eight details to be paid attention to during optimization
Details 1: Website space and domain name.

Stable website space plays an important role in crawling website content by search engines, such as google and Baidu, the speed and duration of website opening are regarded as one of the indicators to measure the quality of the website. After all, this factor directly affects the user experience, search engine tasks provide users with high-quality information. When selecting a domain name, especially when using an old domain name, you must use the webmaster tool to query the previous website records of the domain name. This avoids the use of domain names that have been punished by the search engine and slows down the development progress of the website.

Details 2: Select a website program.

In the selection of station programs, the first choice has already gone through a lot of tests, and the mainstream station programs with mature technologies and procedures are not only improved in their own design, the support for search engine optimization is also well done, and mature products can be continuously improved and upgraded, so that future websites can be more assured. For example, the discuz and php tutorials for forums, the dede dream and Empire program for cms, the zblog and wordpress program for blogs, and the asp tutorial language for blogs, the latter is the php language. These programs have been well-designed in terms of search engine optimization, allowing the optimization effect to get twice the result with half the effort.

Details 3: keyword establishment and order.

In the optimization process, to effectively improve the website's target traffic, we must improve the ranking of the website in the search results for related keywords. In terms of keyword establishment, we must ensure that the priority and priority are distinct, determine the website's main keywords, popular keywords, and long tail keywords based on the search features, establish their different priorities, and conduct targeted optimization and highlighting. Only by combining the search habits of internet users in the selection and establishment of keywords can the optimization results be more effective, and the obtained traffic quality is higher, which is conducive to subsequent conversion.

Details 4: write the title and description.

The title and description of a website are the primary keywords and popular keywords. To make it more suitable for search engines, you must write the two. In general, the title is set around the main keywords and popular keywords, where the underline is used as the isolation symbol of the keywords, and the number of keywords should not exceed 15, and strive to avoid lengthy. At the same time, when writing a description, you also need to pay attention to controlling the length. Generally, there should be no more than 120 words. The keywords should be properly arranged in the description of this department, so that the searcher can understand the introduction to the website.

Details 5: classification and setting of keywords.

After determining the website's main keywords, popular keywords, and long tail keywords, we need to combine the website structure to arrange and set these different types of keywords in priority. Generally, the main keywords are mainly in the title, the popular keywords are mainly in the column name, and the long tail keywords are mainly in the content, in this way, reasonable optimization arrangements can be made based on different priorities. At the same time, pay attention to the relationship between various keywords to form a natural excessive, in order to make the optimization effect the best.

Details 6: quality and addition of external links.

There is also a saying in the seo tutorial optimization method of the website that "the content is king, the external chain is king", talking about the importance of the external chain, this accounted for almost half of the composition of optimization. In the process of creating external links, the first thing to note is the quality of external links. The quality can be highly different from that of external links and websites, the snapshot, indexing, and weight of the external chain itself are good, and whether the external chain is punished by the search engine. At the same time, when adding external chains, be sure to maintain a certain degree of regularity and avoid the phenomenon of large fluctuations in the number of external chains.

Details 7: Optimize and build internal links.

Optimizing the internal links of a website helps search engine spider capture website content and crawls more pages of the website through internal links. When building internal links, webmasters can actively use plug-ins attached to various programs, such as document content calling, related content list plug-ins, website maps, and other finger-pointing functions, by linking the website content with keywords or tags, the search engine spider can crawl more content through the link between the content, which is conducive to increasing the number of indexed content.

Details 8: traffic source monitoring and optimization.

In the process of seo optimization, you also need to monitor the source of traffic, from the webmaster statistics, in the unit of days, weeks and months, to understand the traffic brought by the search engine, the proportion of each keyword, the difference between these results and the expected goal, and the optimization of the relevant keywords according to statistics, for example, to enhance the optimization of search keywords that can bring more traffic to the website