Website planning construction and promotion must locate target audience

Website promotion is a communication concept, guide memory, strengthen brand promotion and service promotion process. The network has the world, is the trans-national culture dissemination, is the worldwide network marketing and the promotion. Website planning and promotion must be based on the positioning of the target audience to understand the differences between ethnic groups and a variety of different living habits. So as to avoid the cultural conflicts with the audience and the taboo to avoid the service and other issues.
The cultural connotations of Western culture to European and American capitalism are freedom, democracy and individualism, the cultural connotation of oriental capitalism, which is endowed with "tigers" by Oriental culture, is centralization and collectivism, but the two economic development models produced under different cultural environment are successful.

Website promotion should belong to the category of cultural marketing at a high level. Culture marketing, as a new marketing concept, is a process of cultural infiltration to create, implement and maintain the objective of the Organization in order to satisfy the needs of consumers, and to meet the cultural needs of consumers as the basis of the product homogeneity.

Therefore, the website promotion process must understand different countries cultural taboo, the national custom, the legal stipulation, the national history, the communication style, the language characteristic and so on.

For example, in language communication, Chinese, Japanese are generally more subtle, good at reasoning; Americans are accustomed to the literal expression and understanding of the transmission of information, not too much of the way; The Finnish people's inward self-rate, speaking and keeping promises, the verbal agreement is as effective as a formal contract; Latin Americans love to play words The Arabs and the South American people love the poetic metaphor. The differences in communication styles are not limited to language, but also include nonverbal communication, beliefs, customs, etc.

Different countries have different legal restrictions on marketing means and propaganda, for example, in the UK, advertising newspapers can be published all over the country, in Spain, where manufacturers can only advertise in local newspapers, in Arab countries women cannot advertise, and cigarettes and spirits are not advertised in France, Norway and Bulgaria, There are restrictions on television advertising for children in Australia and Italy. Comparative advertising is commonplace in the United States and is illegal in Germany, Italy and Belgium. Since the laws of each country are the highest embodiment of the cultural values of these countries, is mandatory, in the conduct of international marketing, must be aware of local marketing in advance of the legal provisions to make their own marketing strategies and means to comply with these provisions, and in the marketing process in strict compliance with local marketing laws and regulations.

Of course, the above said more extensive, for the website promotion may cause attention to more refined things. Many of America's internet giants are second-rate in China, and the main reason is that they haven't studied Chinese culture and internet users ' habits. Of course, the final implementation of the employment issue, if the foreign giants can not be a deep understanding of this point China will be difficult to achieve a brilliant country. Joseph Needham, who studies Chinese culture more successfully, is worthy of foreign network giants to study carefully, but also to learn