How to make the top of the Web site is always a hot topic on the Internet.
You can read about other people's advice on this issue from many places, but many of the suggestions are just passing theories, and for a long time few people have really done tests, what works and what doesn't. I have done a serious comparison of this, below, you will be reading all the suggestions have been through my own experiments, and eventually set up a very successful website, the adoption of my experience and suggestions, I believe that you can achieve the same success.
Fundamentals of Search Engines
There are two types of search engines: a purely technical search engine, such as Alta Vista and InfoSeek, whose principle is to collect and store information through the machine hand to your website, the other is the standard engine (also called the Classification directory), and do not collect any information about the website in real time. Instead, use the content of the online form that you filled out when you submitted your site.
The most important thing in all search engines is Yahoo!, be careful when registering with Yahoo!.
Create a list of keywords
First of all, you should seriously consider the most suitable for the site's keywords, because the keyword is to match with the words that the potential visitor is most likely to enter the search engine, the average user will first enter the generic vocabulary, and then gradually narrow down the scope of the keyword, for example, assuming you have a pet site, then the key word "pet" than "dog" The effect should be strong.
You can choose one of two types of keywords: a short, powerful, arranged position can be relied on, but the number of words is small, the other is a wide range, a large number of keywords, the order may be slightly behind.
Suggestions for keywords and web descriptions
when submitting a site, you need to describe the site briefly, and note that you are describing your site instead of your company, in order to give visitors a rudimentary understanding of the site, Visitors go to the site and then tell them about your company status, your sales, and so on. For the sake of users, the user may look for what, may use those keywords, the role of key words is very important.
Keyword testing: On the main search engine to input your keywords, analyze the ranking of the previous several sites, to see if you can add other keywords.
plural: preferably in a plural form. In order to inquire "pet", the user may enter ' pet ' or ' pets ', the key word ' pets ' is match to both kinds of situation, the effect is certainly better.
Common vocabulary: Do not use common words such as ' web ', ' internet ', ' services ' and so on, the query results of entering such keywords are likely to have millions of or even tens of millions of.
Keyword phrase: keyword is not only a word, users may use familiar phrases to query, such as "website promotion", if your site involves such content, you can in the Mata tag, TITLE, or even the URL to use the phrase (with two commas to bring the phrase).
Prepare Web pages
first to "diagnose" the Web page, so that when the search engine hand into the Web page, they will think: "This site's keywords Good wei ah, I want to put it in front!" "
to make sure that search results are ranked first," load "keywords in several places on the site (some places don't even need to be considered):
Titles (title)
The title I'm talking about is not the first title on the page, but the title in the following code:
<HEAD>
<TITLE> Colorful Space Expertise introduction </TITLE>
</HEAD>
First, and most important. Headings are short, interesting, contain one or two of the most important keywords (not many), as well as other subpages. Don't use long sentences to make headlines.
Don't bother about the alphabet in front of the headline, if it's natural, it's good, but it's becoming less important.
META tags
The role of META tags is not as powerful as many people think, but it is still important. You can set a lot of keywords in the META tags, but do not repeat more than two times, or you will be punished, the search engine will put your site in the last.
The basic format is as follows:
<HEAD>
<TITLE> Colorful Animation: Flash Appreciation </TITLE>
<meta name= "description" c>
<meta name= "keywords" c>
</HEAD>
Web page main (body)
The number of keywords is not important, but the percentage of content in the rest of the page is important. I've seen some very small pages with only one word in the text, only a few text and two pictures in the body, no meta tags, but the keywords used to use it are ranked first in the search results.
Site Submission Time
Attention! Must carefully check at least two times, sure that the perfect site can be submitted to the search engine, once included it is difficult to change, and waste time. Similarly, it is very careful to submit Web pages to directory classification search engines.
Website Registration Suggestions
Whenever possible, submit each page (including the child pages) to the search engine. If only the home page is submitted, the robotic hand will crawl to other pages, but take longer to occupy.
Select directory Category
Like Yahoo! Standard search engine, to select the most relevant category login, do not select a lower level subdirectory, find the best two categories after the registration of one in the main class, another registered in the additional category. Yahoo! expressly stipulates that you are not allowed to log in more than two categories, and if you are lucky you can log in more than one category.
to Yahoo! Registration
If the Yahoo! Register in a better position, you can be proud of the lake. If your page already has a good title (including two of the most powerful keywords), take this title as a Yahoo! The title of the registration, if the text part of the title and the title does not match, to change the body title, Yahoo! staff in the decision to include your site is always to check the site, not cheat you! They are always very clever, very good at discovering the problem of the pattern, all deceptive behavior will be rejected the result of the login. Submitting a website to Yahoo! is most difficult, but most valuable.
The description of the site, can only use 10 or so words, or beyond the part will be deleted, to contain as many keywords as possible, but also to make the sentence fluent, no one will say that this is a simple thing.
Easy way.
You may think that your efforts have yielded results ...
Or, all search engines, like the registration Yahoo! ...
In fact, things are not so pessimistic and blind optimism, there are easy ways, but also trouble time.
As long as you have prepared your website in accordance with the above method, you can use some software to complete some search engine registration, you can first free trial, if you like to buy again ...
Sometimes, you have to make your website according to the specific requirements ...
Sometimes, you must consider the features that professional network marketers add to each engine ...
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