Website User Experience Design analysis: Ebay revision experience sharing

Not long ago, ebay announced the release of the new version (Www.eBay.com/feed), sparking concern, and here's a share of the experience of the latest ebay:

New ebay--Meet the fourth type of user needs

Jakob Nielson in E-Commerce usability, summed up the E-commerce site must support four types of user needs:

1. Looking for specific commodities (known-item purchases);

2. Looking for and researching specific categories (category research, where users identify and buy the best match their needs);

3. Looking for special products (bargain-hunting);

4. Stimulate demand in "stroll" (browsing for inspiration).

With this as a reference, we can find that the first three categories of user requirements in the older version of ebay have been supported:

Looking for a specific product--search function

Looking for and studying specific categories--graphical navigation category/screening function

Find Special Products--ebay deals

And the new ebay biggest change--ebay feed, is intended to meet the fourth category of user needs: in the "stroll" to stimulate demand.

New ebay Feed Page screenshot

The ebay feed is an attempt to tap into the potential shopping needs of the user's "stroll", mainly from the following areas:

Initial strong boot process, start feed;

Waterfall streaming experience, pure purification browsing experience;

Pay attention to the interests of users, provide a variety of ways to find interest;

Smart recommendation, deep digging user potential interest;

Update push, timely attract users to return.

Below, let's take a full experience of new ebay from these aspects.

Experience new ebay Feeds

1. Initial Strong boot process

For users who do not have personalized labels set up, the new ebay homepage has a strong boot initial process to guide the user to create their own feeds.

2. Waterfall Streaming Experience

After the introduction of the waterfall visual form, compared to the Product List page "Lsit View" "Gallery View", the new version of the resource display has two changes:

1) More emphasis on "map" as the main clue

2) more casual browsing style

3. Focus on user interest

The new ebay feed is based on user-defined interest tag operations to push exposure related products to users. To enable users to actively enrich and explore their own interests, the home page provides 5 functional blocks to help users find and review their interest in the merchandise.

These blocks contain the following three main definitions of interest Tags:

4. Smart Recommendation

When the user browsing to a product interest, click will not directly switch to the details of the business page, but in the floating layer to do lightweight information display. Furthermore, the lower right corner of the floating layer "similar items" further digs out the user's possible preferences.

Take the screenshot below as an example, we can imagine a scene: In a large pile of goods, the user AA saw a retro ornaments, feel a bit interested. Click on the product map, a a discovery seems to be "less so little feeling", when AA noticed that the lower right corner also recommended a lot of similar styles of goods. AA in these products cut several times, finally found her "a little less" that feeling, bought the right ornaments.

5. Update push

Users in the "stroll" process, if interested in the interest of the label corresponding to the product update, ebay will inform the number of updates, to "update the number" for shopping leads, inspire users to view updated products. Also take the scenario as an example:

More details of the Spit slot

1. The most difficult to find new and old version of the switch portal

2. "Waterfall" with no movement

3.Recnetly viewed products, can not be directly watch.

4.Watching tab of the merchandise, hover smart to see prices, can not directly cancel watch and other operations.

Summarize

The new ebay revision of the general direction is clear: pay attention to the needs of users "visit", from the user's initiative to customize interest, passively accept push two aspects of intelligent recommendation, mining users potential purchasing power.

Ebay feeds are still relatively isolated, and the old version of the wishlist, watchlist and other functions are not well integrated, the follow-up should also continue to integrate.

The ebay feed is an extensive attempt before the small details are still to be optimized.

With the full launch of ebay feeds, it can be foreseen that more subsequent functionality will be added: such as watching product price reminders, and add a watch label to the detailed page of the business; Edit my Feed the recommended tag to add a "Change a batch" feature.