Website User Experience design page for increased customer experience

1. What is an experience?

Now people who are engaged in product or design, open their mouths and shut up about the user experience. And that sentence "elder brother play is not a game, play is lonely" in fact more accurate say to play is experience. What is the user experience? Let's go back to the bottom of the list to see what the experience is.

1.1. Four stages of the economic supply

From an economic point of view, our supplies are divided into: products, goods, services, experience, four stages. And each stage is a progressive relationship, is based on the material wealth of our society, technological Development and cultural progress synchronized with the upgrade.

Product: an interchangeable material developed from nature.

Commodity: is the company's standardized sales of tangible products.

Service: An intangible activity that is demonstrated for a particular customer.

Experience: an event that enables everyone to participate in a personalized manner.

When the market environment is saturated at each stage, it must be upgraded to another stage, that is, evolution. And the stage we are facing now is "experience".

1.2. Experience Economy

Agricultural products are machinable, goods are entities, services are intangible, and experience is unforgettable.

The following are the referenced contents: Experience is actually the good feeling that arises when a person reaches a certain level of emotional, physical, intellectual, or even spiritual. As a result, no two people have the same experience, because any experience is actually the result of the interaction between a person's own mental state and those planning events.

While the work of the experience stage provider disappears at the moment of the performance, the value of the experience is impressed by the memory of the appreciative person. Most parents bring their children to Disney World, not for the sake of this, but to allow family members to share this unforgettable experience as an integral part of their family's day-to-day interactions. Although this experience cannot be touched, people still cherish it because its value is in their hearts and endures.

Designing their products to increase the customer's experience-essentially, to experience the product.

Why is the iphone a phone can sell to 5000 yuan, but also in short supply. Why is Sony vaio a computer that is a lot more expensive than other rivals? But it did not affect its sales in the slightest. This is the power to experience the economy.

2. Weapon one: vivid and expressive video

How often do we have to rack our brains for a new product, how to show it on the web, with beautiful pictures? A large text description? Flash Interactive Introduction?

In 2007, there was a new, very attractive and very complex product on the market. That's the iphone, which is a 10-minute video, in addition to an introduction to a very big, beautiful picture on the Apple website. This video only has a pure white background + a narrator +iphone. Although the elements are so simple, the carefully choreographed fragments not only tell the iphone's main features very clearly, but also have an immersive sense of engagement. It's like a person who has a live demo with an iphone on the other side of you. The iphone was a big success, and the video demo +youtube. have been emulated on the internet overnight.

2.1. Video is better than words

We often say that a picture wins the thousand words. And to the Internet today, to say a video wins thousand words. We all know that the average user is browsing on the Internet, not reading. It's hard to attract users to stay in one place for a long time, even if they are doing well. Users also have to sweep a few more eyes. So many companies in order to attract users longer time to stay, the use of Flash interactive display of the way. So the user can have a sense of participation, will stay more time. But because of the way the Flash interactive display is more complex, once the design is not good. It is very easy to cause users to use the trouble. Instead, it will have a negative impact on the product. And with the continuous development of Internet technology, the user's network speed is getting faster. Presenting new exhibits in a video format is now a better way to go.

2.1.1. Video is a collection of images

We say a picture wins thousand words, then the video is the collection of the image, then the video is the million language. In other words, video can allow users to understand more content in a shorter period of time.

2.1.2. Video is easier to attract

Most of the Web pages are static content, whether it's pictures or text. Then the video is dynamic, that is to say, the contrast of the video can be more attractive to the user's attention.

2.1.3. Video + sound lets users have immersive

The video actually consists of two parts, one is a dynamic image and one is the sound. This way of video is actually the same as the way we interact in general life, such as watching a person's actions or talking to a person. Also are dynamic images + sound just. So the video can better simulate the real environment, so easy to let the user immersive resonance.

2.2. Screencast+youku

In fact, we said so much, then the video is really good to do? In our impression, the video may have been taken with a camera and an actor prop or something. For Internet products, in fact, can use almost no money to make a video, that is screencast. That is, the software to record the operation of the product can flow and the voice of the instructors. Then the recorded video file uploaded to Youku and other free video site, the generated address hanging on their website all OK. However, if you want to make a particularly good screencast also need professional staff or continuous learning can.

3. Weapon II: The speech will focus

We often see such a scene, is a page in order to introduce new products, densely written a large pile of poetry, poetic, dazzling pictures. But after reading, still do not understand what the characteristics of this product. Or some users are more worried, simply will be directly ignored, or leave, or immediately use. When we go to school, we often have to do the homework is to the text section, analysis of the main idea, summed up the central idea. Also do the Internet product is also so, we are not on the page to write articles, users are generally very anxious, they do not mind to see your long-winded, so it is best to put your article "paragraph" and "central idea" directly to the user. Please don't say anything useless, just focus.

4. Weapon three: The most important is not the home page

Whether the designer or the boss, there is always a concept of the home page is the most important. In fact, for e-commerce sites, the home page is of course important. But in the first place is not the homepage, but the product page.

4.1. Is it to appreciate, or to buy things?

The design of a home page can affect the image of the enterprise, but the user is often not to appreciate the design of your homepage is good or bad. Instead, you want to find information about what he wants to buy or the product. We often put the center of the site on the home page, the design of the home page how beautiful exquisite. On the product page on the design is very casual, not only a lot of unreasonable layout, and even product information is not complete, there are typos. So we often find that there are many enterprises to pay a large price, a lot of energy to make the home page beautifully and beautifully. But sales and traffic have not risen much.

If you are a frequent shopper in Taobao, you may have the following experience. When you want to buy a thing, often low price is not the most critical factor, the most important factor is whether the store is trustworthy. Besides Taobao's own credit rating. Give people a trust is an important factor is the product page design is exquisite, product information is introduced in detail. You can go to see, on Taobao if Crown or 3~4 masonry level above. Affirmation of his product information page is very beautifully designed, information to do. The wording and composition of the content are very exquisite.

The user is not to appreciate the home page, but to find information or shopping. So when we design E-commerce site must be the product page design good

4.2. A home page and n product pages

Site only a home page, even if you do SEO, will only be included in a search engine pages. and the product page is increased with the increase in product, so your product page design is good, will be more search engines included, and is the position of the former. At the same time because the product page content to do, beautifully designed. Users can easily view product dependencies. For example, I'm looking for a jacket, but I see a pair of shoes or trousers in it. Then it is possible to browse the shoes and trousers and eventually bundle them.