What are the cautionary notes about the fading of Evernote

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For a long time, people are looking for more efficient working tools. Especially in the internet age, the efficiency of tools has been promoted to an important position. Among them, note-taking applications are given more mission. In 2007, the international version of Evernote was released, a moment of great popularity. By 2012, Evernote and various derivative version impressions have been valued at more than $1 billion. Up to now, the application has more than 150 million users in 193 countries around the world.

But it is such a widely acclaimed note-taking product, but recently there have been rumors of "decline", "decline" and even "collapse". What is the impression note? What kind of alerts can be brought to the industry?

Debut is the peak impression note subsequent weakness

The international version of Evernote, once released, was quickly followed and welcomed by users, and was constantly gathering popularity with high-speed trends. Since its entry into the mainland market for about 2010 years, it has also been sought after by domestic users. The user is constantly in the form of spontaneous, to the impression note word of mouth, I was in 2011 years or so to touch the Evernote (not renamed at that time, still known as Evernote). Even the impression of the notes in the fire, but also led to the domestic application of the hot notes, Youdao Yun notes, such as the beginning of a strong competition for the market.

But domestic note-taking applications have failed to block the rapid growth of Evernote at home, and it is no exaggeration to say that Evernote is one of the few Internet applications in the country that can be successful at home. Its features are very rich: teamwork, knowledge management, habit formation, time management, inventory sharing, etc., walking in the forefront of notes application. But the impression note is now reduced to the point of the present, and does not think progress has a great relationship.

After the function is perfect, the Evernote basically stops exploring the new function, focusing on the profit. The consequence is that Evernote is too focused on corporate users who can bring high profits, ignoring the feelings of ordinary users. In the process of use, there are often prompts to upgrade to the advanced account, seriously affect the experience. The small freshness of the past, only the naked interests left.

Even more frustrating is that the impression notes on Android, iOS and other mobile side of the update is usually to "improve performance, repair errors" mainly. Although the version is increasing, there is no revolutionary function. I've been updating the version before, but it stopped updating when the discovery experience did not improve visually. The subsequent weakness of Evernote makes it invisible to the future of Ascension.

A single big one in the past can replace the product increase

Evernote in the past in the application of notes in the advantages of the unique, so that its one big, in the global market firmly occupy a larger share. But at the moment, one of the most memorable notes has become the past. Especially in the enterprise users who decide the future of Evernote, the impression notes do not have enough. At present, for enterprise users, Evernote is only a higher storage capacity, teamwork and so on as the core selling points.

However, for business users, Evernote is rarely chosen as a team collaboration application. What they need is more professional, more efficient applications, rather than just Microsoft "notes" stretching out. At present, many enterprise users are Google, Microsoft Enterprise Application suite. Microsoft, for example, bundles Excel, PPT, Word, and so on to form a complete ecosystem and apply notes to OneNote for free, making it a better collaboration tool. Google, for example, has built an enterprise collaboration platform with Gmail as its core.

The emergence of high-alternative, even better applications, is impacting the market of Evernote, making it difficult to take every step. Do not think enterprising impression notes, how can undefeated?

High-level low-key industry loses confidence

But in the face of the various trends of Evernote, its top level seems to be still immersed in the past brilliant, and even occasionally give negative comments, affecting the development trend of Evernote and industry confidence. For example, Silicon Valley talent most attention is not the current salary, treatment, but the future development prospects of enterprises. But affiliate, the founder of Evernote, said in public that "there is no such concern about the future of the company", "after all, there is no enthusiasm" and so on, how can this attract talents?

And at the end of July this year, Google Glasses Executive Chris Onier became the CEO of Evernote, the focus is not on the application of the promotion level, but the profit level. He said the plan was to boost Evernote's efforts to turn free users into various types of paid users – "The growth momentum of global users looks strong and recent commercialization efforts have paid off." Customer and revenue growth is the company's success in oxygen, so we will try to boost that momentum. ”

In other words, the Evernote executive is prepared to reap victory in the current user, without thinking about further enhancing the functionality of the Evernote. Such an impression note, in the unpredictable Internet era, how can we go further? (New discoveries of science and Technology, Constantine/Wen)

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What are the cautionary notes about the fading of Evernote