What did you learn from "looking for your sister"?

The recent application of various media rankings are a sound very unreliable game-"Looking for your Sister" occupy a place, March 4 is the App Store in China free Application list top. In Baidu input "Find your Sister" search, related search about 6,140,000, this data will be released in the same period of the game far behind. In the major micro-blog, can be seen everywhere users share their own game experience and recommend friends around to play, it seems that everyone is the game to capture.

So why is this game so hot? As a marketing person, this is the problem we should think outside the game. Some people say is because the game is simple and operable, this I agree, because the author's 8-Year-old girl has self-taught herself will play. Some people say that it is better to live in a name and a character than to think it is close to life. Let me briefly say something about my point of view.

1. The game can be fun and interesting. The game is easy to operate, whether 8-year-old children or 48-year-old adults can quickly start. The objects in the game are all simple strokes. From a child's point of view, can be close to their inner world, he understands and likes. From an adult's point of view, this is a return to the childlike innocence, to find the embodiment of childhood memories. This quickly captured the hearts of most gamers.

2. The game in the name and user settings close to the crowd.

First of all, the title of the game "looking for your sister" from the Internet, is the Internet popular language, than those "birds bouncing" and so on more interesting. Looking for your sister? What exactly is it? to trigger the user's curiosity and desire to explore. Most of the users of the game market are contemporary youth, they live in the online world every day, for using the network popular language when the name of the game, in the psychological will have a kind of intimacy, which succeeded in narrowing the game and the user's distance. Grab the eyeball before the user starts the game.

Second, the game's user settings-"Feng elder sister", "Four Ye", "Cut cake elder brother" also from the network. In all aspects of the game, the timely addition of some imitation of the network Reds statement, to achieve a clever game of the transition, and to win the user a smile, so that users of the next level will jump out of what kind of sentence to be curious, to attract users to play off a close. Let the user laugh at the same time trigger their emotional resonance, resulting in behavioral motivation, driving the user infatuated with the game and recommend it to their friends. This leads to a second success factor.

3. The game incorporates social factors.

From the Forum to micro-blog, from the QQ space to watercress, "looking for your sister," The reason for the rush to red, a considerable part of the user from the sharing experience. Players actively through their own social links to share the communication, it is in the game to do enough advertising. "Find Your Sister" game some part of the need to work together with friends to complete, you can invite friends together PK, at the same time to obtain gold coins. In the lure of gold coins, players generally invite their friends. This has become a Valentine's date, friends and the atmosphere of a meal when the adjustment agent. Adding social factors to the game is a key factor in the success of the game. Man is the product of society and cannot live without society. And the game is the product of human, more inseparable from the society. The author believes that the game can be so popular the important reason is to join the social Link and society attributes, through the game to strengthen the lovers, friends, colleagues of the communication, causing their topic, through the user's communication channels, word of mouth, causing good word-of-mouth effect.

Summing up the above three points, "Find your Sister" the reasons for the red, including its own factors and social factors. Its own factor is to improve the game can play, operability and fun, with fun user settings to close the distance and players. Social factor is to join the social attribute in the game, invite friends to come together PK, Micro Bo share in exchange for gold, download the corresponding app for gold coins, get the resurrection opportunity and so on. And these two aspects is the social media marketing important factor. It can be said, "Looking for your sister" to successfully integrate the marketing key into the game.

As a marketing personnel, we should learn from it, marketing to enrich themselves, improve the development of their own. But we must not ignore the powerful role of social relations. This article by www.banjiabaojia.com Beijing Moving company feeds, All rights reserved, reprint please indicate the source. To learn to firmly grasp the social network, grasp the user links to do a good share of experience, let it become their own endorsement and publicity, which is better than any advertising effect.