What does user experience analysis mean for users to leave your site?

Before the pictures on the internet to see a picture, mainly speaking of the user experience, it is very interesting, so I want to write it, to see if your site visitors for these reasons and quit it? To improve your site's turn-on, improve the user experience.

　　Error Navigation

When the user enters your website, the first to see may be the navigation of your site, if your site navigation is too complex or inconsistent navigation, then users are dazed, deeply desperate, even furious. Site navigation is too complex generally reflected in the large web site, these sites general navigation is very deep, and will be more than three layers, when users find a thing will be too difficult, thereby greatly reducing the user's experience. There is a contradiction is not clear at all, do not provide those positions unclear and unclear steps of the visual elements, and sometimes see those in order to SEO and SEO layout of the navigation is really no language. Of course you don't want your users to feel that way, what should we do to remedy the problem?

(1) Modify the navigation to make it more reasonable, intuitive and easy to understand. Navigation is to give the user direction, should be done to let people see at a glance, intuitive and easy to understand. Conversely, overly complex or inconsistent navigation can only be discarded by the user.

(2) Try to set the navigation group in the central location, larger sites can add site map, which includes both the XML form of the site map, but also the HTML form of the site map, not only to users understand, but also to search engines understand. If you do not understand how to create a site map, please see "make clear site map, let your site included" Fly "up before the article.

　too many ads.

In the near future, Google's recently updated algorithm also mentions this point, that is, if you are judged to have too many ads on your site, then your site ranked less competitive. Think about when you go to a website, see full-page pop-up ads, animation ads invade the entire browser you will see, you will certainly think this site credibility has been reduced. Therefore, in order to avoid the occurrence of too many ads, Xiaoding has the following suggestions:

(1) Can not let the user at first sight is the advertisement. Generally in the website visual best of the upper left or middle position do not put ads.

(2) Do not use pop-up ads that you don't want. Don't let ads block content that attracts users. Usually see some websites, in the upper left corner of the article put a big ad map, so for the user is not friendly.

(3) Do not let the advertisement Sun Bin the master, occupy the large page.

　　poor structure of content

A bad content structure will reduce the visitor's re-visit rate and make sure your content (especially your contact information) is easily discoverable. It is estimated that nearly 50% of the business is The Tan by customers who have difficulty finding the information they need. For some phone calls, such as the right or left side of the most prominent places, such as to avoid the spread of mail or phone and address on different pages. In order to avoid the above phenomena, we can make the following remedies:

(1) Don't let visitors cast their nets around, nor can they catch the information they want.

(2) The similarity information is clearly and concisely grouped together. This is more concise and clear.

(3) Consider using bold headings, emphasizing keywords, and facilitating visitor search.

　forcing the use of audio and video

Most people value their ability to digest content, and automatically play audio and video that disrupts sight, reduces comprehension, and makes users disgusted. Some sites in the site to put a large number of video, so that the speed of the site, so that users wait longer, but also the automatic playback of audio, which will interfere with the user's browsing experience. For the above problems, we can take one measure:

(1) Give the user a choice of video or video, do not force the choice, if you set up the automatic play video, ensure that there is a closed window.

(2) Sometimes, a simple picture can explain the content of the video. Try to see what is most appropriate.

　　Mandatory Registration

This is like adding a natural barrier when users require that they have to sign in to see and automatically jump to the login page before browsing for certain content. Such a mandatory registration barrier would allow users to move elsewhere to find information.

Avoid registering pop-ups before users can browse some content. For this situation we want to avoid the barrier between the website and the user. If the user has to register, tell them the benefits of registration, and give examples or notes when registering.

　　boring content, boring design

Users will not remember a non-purpose, no interaction of the dry web site. Data shows that 40% of customers do not revisit the site after a failed site experience. For this situation, if used properly, very simple style will add a lot of sites. Ensure the effectiveness of the site so that users can also find the heart of the thought.

　　Poor legibility

For some sites, the most basic is to layout appropriate, color not to be confused, not too much text, otherwise it will reduce legibility, and ultimately reduce the user experience. For Web sites do not use exaggerated font style, avoid pixelated images and weak contrast, and for most websites, the use of too bright, dazzling colors, will make users feel distracted and not happy. For these problems, it is recommended to hire a designer if the budget is adequate. The color grading, typesetting and tone of the website greatly affect the user's revisit rate.

　　Low Update frequency

If you've found a balance between interaction, website design, and content construction, it's going to be perfect, but don't forget that the site content needs to be constantly updated. Do not use the "website is under construction" slogan. Users tend to equate "website is under construction" with "site rarely updated". For this to happen, there are the following measures:

(1) Maintain the real-time and freshness of website content. This will not only increase the user's interest, but also improve the ranking of the search.

(2) Try to add a blog to your website. With a blog, you can easily provide users with the latest content product information.

For the above listed is just a little often overlooked, when your website traffic is low, think about whether visitors because of the above reasons and quit it? Increase the rate of turning heads and improve user experience believe is the problem that our website has been thinking about.