Cheating on search engines refers to cheating on search engines to improve the display of opportunities and rankings in search engines.
Taking Baidu as an example, the following behaviors are considered cheating by search engines:
-Intentionally add irrelevant keywords to the webpage content anywhere in the webpage source code.
-Deliberately repeat some keywords in the source code of a webpage at any location. Intentional repetition of keywords related to the webpage content is considered cheating.
-Add hidden text that can be recognized by search engines on webpages but invisible to users. Whether using the same background color text, ultra-small font size text, text hidden layer, or misuse of image ALT, these methods are cheating.
-Intentionally create a large number of links pointing to a website.
-For the same website, the search engine and the user can access webpages with different content (including using redirection and other actions ).
-Cheating behaviors are defined for websites rather than webpages. A website is considered as cheating even if it has only one web page.
-Websites with links pointing to a cheating website are jointly and severally liable and will also be considered as cheating (however, websites with links pointing to a cheating website are not considered as cheating ).
Taking Baidu as an example, the website will be punished to varying degrees based on the cheating situation:
-The minor penalty is that the system places a webpage ranking slightly lower than that of the webpage.
-The common punishment is that the ranking of some keywords (or all keywords) of a cheating website falls below that of any other website.
-Severe punishments: websites with extremely bad cheating behaviors and consequences will be removed from Baidu.
-In particular, web pages that contain highly objectionable content such as malicious code or malicious plug-ins are not cheating, but are rejected by Baidu once confirmed as long as users complain.
