What is Baidu information flow advertisement? Who are you looking?

Baidu information flow advertisement is a kind of native advertisement that is precisely introduced based on Baidu information flow. It is a kind of native advertisement that is displayed in Baidu information flow by virtue of Baidu big data and intention targeting, smart projection, and other preemptive skills.

1. What is information flow advertisement?
?
Ta is an advertisement mixed in the content the user wants to view.

For example, 2016 is close to the end, and some may want to buy and buy overseas to reward themselves. So I will search for some travel guides and local information. At this time, they will see some hotel and itinerary push information on the mobile Baidu homepage. This type of information is presented by text, image, and news. For customers who "eat soft, don't eat hard", they will think they are reading useful information instead of advertising, this greatly adds the acceptance of this "information.

2. What are the display orientations and collaboration methods of Baidu information stream advertisements?

Now, you can paste it on your mobile phone Baidu or paste it into the reader in three ways. The display style is divided into single chart, big chart, three pictures, video, download and so on.

According to previous input data, Baidu's mobile phone CTR is 3.08%, and the three-figure CTR is the highest. After the package segment or the amount of data to be input. Similar to searching, CPC charges bidding for advertising spaces.

Iii. What is the logic of Baidu information stream display?

When a netizen reads an advertisement, it is determined by the following two mechanisms.

The first is the advertising display logic, which determines whether an advertisement is displayed, and the second is the advertising ranking mechanism, he decided on the ranking after the advertisement display (the seventh place for the hundred ads is still 14 ...). The logic of ad presentation is that the more precise the customer orientation, the higher the display probability. Therefore, when targeting the background, you should give priority to targeting key words, and then focus on hobbies.

The advertising ranking mechanism is similar to the search ranking mechanism. Here we introduce the concept of ecpm. The higher the value, the higher the advertising competition power. He decided by his bid and estimated Ctr. Therefore, in order to display and click volume in the later stage, it is suggested to focus on the accumulation of CTR and the improvement of quality in the initial stage.

4. How to optimize the native Information Flow of the education profession?

Optimization Step 1: Establish an account properly-establish an account based on the following structure to facilitate later data monitoring.

1. shoubaijinkou: Build a solution based on the key words (advocate using the background referral package. If you enter less than 200 words, you can select the words with high traffic conversion in the fengchao account for self-raising)

A. A brand + competing product term solution is used to obtain precise traffic. Bidding can be improved.

B. The product term scheme, as the root of the traffic source, advocates medium bidding price.

C. The demographic Word program can be used to inject the surrounding words (Japanese, such as cartoons) in the relevant content of the profession. This type of solution can be used as a compensation for the traffic, and it is suggested to run the program at a low price.

In addition to targeting key words, the above scheme must select all interests targeting and revoke "medical occupation" interests. Based on the display mechanism, the hobby selection adopts the exclusion method instead of the optimization method, and removes some extremely unrelated hobby points to save most of the traffic. Together, after setting key word targeting, we do not advocate setting other natural features to avoid affecting normal display.

2. Post Bar import: The list page and content page are divided from the solution level, and the budget is set apart to avoid two display orientations in the same solution to present your own budget competition.

The orientation of the paste bar is the same. It focuses on the targeting of key words and adds the paste bar directory orientation to the root of the structure of the mobile phone baifang case. The principle of directory orientation selection is to remove most irrelevant posts, you can select all hobbies and do not advocate setting natural feature orientation to avoid affecting the display. In the solution, the units can be divided into different types of materials.

3. Reader import: It is proposed to establish a solution based on the mobile phone case. The targeting and solution classification should refer to the mobile phone structure. Based on the current product traffic distribution, we should increase the advertising efforts of the paste bar and mobile phone.

Step 2: material optimization

In the process of advertising in information flow, we have to go to the next step: Click volume. There are two factors that affect clicks: CPC & Ctr. Bid this item, advocates the policy CPC 1.5-2 times the price to add the competition level to ensure the amount of presentation. As a type of display advertisement, conception freshness, relevance, diversity and periodicity have a direct impact on Ctr. Our education customers can pay more attention to information flow advertisements from the following aspects.

1. Price conception: the conception click rate of discount course categories is relatively high, and the temptation of customers is also great.

2. Concept of humanity: Combine the Principles with some common thoughts (for example, the thinking, curiosity, and curiosity) to attract clicks.

3. value conception: provides solutions to meet the needs of netizens and help them deal with existing confusions.

4. planning conception: Learn the innovations of other professional customers in the information flow materials, and use the image cutting method to make the products have a sense of planning.

Of course, the emphasis on educational products varies with different audiences. For example, the speech training consumer groups are mainly engaged in college students and white-collar workers. Most women. Most of their learning intent is to make progress out of hobbies or abilities. For this part of the crowd, they are not very cold. For them, what is really attractive is the strength of the preferential course and the content of the course, that is, the performance of price and value.

In terms of education qualifications, they are all postgraduate students, who wish to be admitted to an ambitious school and pursue scores. Then, regarding whether they can pack scores, the number of minutes is very low. Therefore, the main points of AD demand are the content of these two parts, that is, the performance of human and value. Vocational education is similar to education.

The majority of students studying abroad are first-to-second-line students with good conditions, or those in the workplace. They are very interested in the location, organization, and course of study abroad. Whether this advertisement can handle the problem during his preparation for study abroad is crucial. Maybe it is very important to attract him to learn more about studying abroad.

K12 is for students, but this part of advertisement is actually for young parents. In terms of children's education, parents will pay attention to the value of the course itself, and the second is whether the course offers discounts.

To sum up, the Education Vocational customers should do a good job in information flow and insist that high exposure is the condition for the entire investment. The amount of information flow advertisements displayed is allocated traffic based on the account budget. Therefore, it is suggested that the budget for each scheme should be no less than 1500 yuan. Together, according to the advertising display logic mentioned above, it is necessary to make the key word orientation + hobby always ensure the display volume. After stable presentation, the entire CTR can be improved by optimizing the material content and update frequency.

Yi Zhong He (Beijing) Advertising Co., Ltd. is a well-known Internet advertising product supplier in China. With our professional sales standards and professional Top Customer Service experience, we fully integrate Internet resources, bringing Internet advertising into a brand new era of integrated marketing.

Collaboration: Wang yucong

Mobile Phone: 15801459210

Address: Room 1820-1821, Unit 1, jinquan times, building 317, Datun Li, Chaoyang District, Beijing

What is Baidu information flow advertisement? Who are you looking?