What is the relationship between the product department and the business department?

What is the relationship between the product department and the business department?

 

"We are from all over the world and from different fields. We have unique skills, but we come together for the same purpose to create great products. This is us, it is the meaning of our product manager."

At, liangzai suddenly stood up and said that in order to relieve everyone's hard work and open a stomach for lunch, the most important thing is to apologize for yesterday's events, I made an impromptu little poem and read it out without your consent.

After hearing this, Zhou Yang smiled and said, "Liang Zi, I didn't expect you to write well not only in programming, but also in literary accomplishments. Did you write it yourself ?"

Liang Zi proudly said, "Yang Ge, what do you say? In college, in order to ensure a balance in my knowledge and achieve both the arts and sciences, I chose modern literature and often used Chinese classes, such as Shen Congwen, Lao She, Ai Qing, and Zhu Ziqing, I have read all their masterpiece. I personally feel that I still have some accomplishments ......" He also deliberately stretched the word "", which naturally attracted a burst of laughter, including LIU Yu.

Although LIU Yu and Liang Zai were unhappy yesterday, they were all young people.

"To talk about literature, I think only xiaojuan can obtain these five people. After all, they graduated from the Chinese department. xiaojuan commented on Liangzi's poems !" Zhou Yang smiled at xiaojuan.

"The content to be expressed in this brilliant work is already in use, and the theme to be embodied is also contained in the content. In the end, there is a lack of spirit. Overall, the reason is that the Longman lacks true feelings. It should have been a genuine poem, but it is self-defeating."

After xiaojuan finished speaking, Liang Zi suddenly jumped to xiaojuan: "Hey, why don't you and Zhou Yang have a man-and-a-man poem to recite? I can see it, hahahahaha !"

Xiaojuan's face turned red and ran out after the bright girl.

Zhou Yang looked at us and said, "Don't listen to Liang Zi. I thought, you should never be honest." It seems that your relationship with xiaojuan has long been a secret.

"Zhou Yang, I think you must have said something to Liang Zi yesterday ?" Liu Yu asked Zhou Yang.

"I didn't say anything, that is, to take care of the overall situation. He is an old employee of the company, and should know and understand what a new department needs most is unity. Liu Yu, he is taken with me, I know his temper and character. He is the kind of one-on-one guy. Sometimes Han always has to give up on him, but he is very steadfast and also likes to help others. Don't go to your heart!"

Liu Yu smiled and said, "Do you think I am such a person ."

"That's good, huh, huh !"

According to the rules of the product department, when a new employee joins the company, the first lunch must be handled by Zhou Yang. However, it is really special for Liang Zi to say that he is a new employee, as a matter of fact, people have been in the company for five years. If they say they are not new people, they are indeed working in the first day of the product department. If Zhou Yang says they are not new people, they don't have to follow the rules, liu Yu and I did not have to worry about it. I had a good lunch over the past few days. Anyway, I was short of oil and water. I caught this opportunity and killed Zhou Yang.

Liangzai did not participate in the discussion on whether to invite guests or not. He turned over the recipe and said to himself, "Well, just order a few hard dishes. This is rare for Yangge !"

Zhou Yang finally invited the customer and looked at the pain of his face when paying the bill. I know that Zhou Yang has to eat instant noodles for several days.

"Ladies and gentlemen, we have added a brighter child to our product department. The RA plan can be better completed. I will make a new adjustment. I will be responsible for the I product line, in this way, the company's four product lines will have their own, and we hope that we will continue to make efforts to complete the RA program well."

"Command !" Liangzi said happily, it seems that he did not feel pressure at all.

I don't know if it's because liangzai's capabilities are really strong, or he is leveraging the advantages of two super computers. In less than four points, he jumped up and shouted, "everybody, I have completed the analysis solutions for the three products in the I product line. Let's discuss it!"

I, Zhou Yang, and Liu Yu, including xiaojuan, raised their heads in a bid. It was rare to have a consistent look of doubt and surprise in their eyes.

From the end of the National Day to the end of today, we have completed three of us for two days and just completed a framework. You have completed the solution in less than three hours. If so, the four product lines let you take charge of them all.

"Come on, let's look at the bright girl's solution ." Zhou Yang greeted everyone in front of liangzai's work station.

The bright girl was a little proud and said with a shake of his head:

"I evaluated every product in four stages.

Phase 1: in the planning stage, the main purpose is to determine relevant documents and specifications for the products to be evaluated and prepare various materials.

Phase 2: In the evaluation phase, the product is evaluated in terms of installation, uninstallation, interface, operation process, product functions, product performance, and auxiliary applications based on the preparations in phase 1, collect data and draw a conclusion.

Stage 3: propose improvement suggestions based on the conclusions of stage 2, and complete the product evaluation based on the suggestions.

Stage 4: In the validation phase, confirm whether the evaluated product meets our expected goals based on the modified results.

Well, this is basically the case. If I can use this solution, I will immediately enter the implementation stage ."

"Wait a moment. Let me think about it ." Zhou Yang thought down his head.

After a while, Zhou Yang raised his head and said, "Liang Zi, you forgot what I told you yesterday. Do we need to make a comprehensive evaluation from four aspects: Market, customer, competitor, and ourselves, your solution only involves the evaluation of your own products and is not comprehensive. In addition to the evaluation of the product itself, you must also evaluate the market share, sales volume, and income!"

"I remember what you said yesterday, but I always feel that this data should be done by the Sales Department. We only need to analyze the data of the product ." Liangzai paused. "Besides, do we still need to consider this for our products ?"

Zhou Yang smiled and said, "This is also my idea when I first arrived at the product department. It's normal, but now I know, the products that R & D personnel understand differ greatly from those managed by the product department. In this case, Liang Zi, you and xiaojuan will go to the sales department to communicate with them, see what support we can provide."

Liangzi slapped his chest: "No problem, let's go !"

Zhou Yang, Liu Yu and I smiled at each other and returned to their seats to continue working.

After about an hour, I heard the noise in the corridor. The voice was getting closer and closer. Obviously, it was coming from the product department. One of them was obviously bright, and another was a man's voice, there is also a sound of a girl, as if to be persuaded.

We are wondering, as soon as the door opens, three people come in, headed by liangzai, followed by a fat man in his 30 s, wearing glasses, brand-name business shirt, without a tie, the brightness of the leather shoes and the head of the bright child have a fight. Xiao Juan came in at the end and said, "Why? It's a bit noisy for this. I have to tell you something clearly." Said, just took a look at Zhou Yang, understand, this is to come to Zhou Yang to complain.

"Yo, isn't this Wang Ge? It's rare. Is there something to do ?" Zhou Yang quickly stood up and offered his seat while greeting him.

"Zhou Yang, even if Old Wang is called the product department, how can we use this method for Liang Zi ?" The fat man, who claimed to be Lao Wang, seems to be a poor person, and he is dissatisfied everywhere in his words.

Although Zhou Yang knew that he was not good, he did not understand why he was not good: "Wang Ge, what happened when Liang Zi went to the sales department just now ?"

"You asked him !" Old Wang threw out a sentence and stretched out his pocket. Smoking people are very familiar with this action. This tells you that I am too lazy to answer the question. Smoke a cigarette first.

Of course, Zhou Yang will not be unfamiliar. He immediately took out his own point 8: "Wang Ge, come, smoke me ."

The fat man surnamed Wang is also welcome. Pull one, click it, and then look at Zhou Yang.

"What's going on, Liang Zi ?" Zhou Yang asked angrily.

"You asked xiaojuan !" Liangzai is not a vegetarian, which means I am too lazy to say it, so I also pulled a cigarette from Zhou Yang's cigarette box and hang his head up.

Zhou Yang greeted the two angry masters and asked xiaojuan: "What is xiaojuan ?"

Xiao Juan looked at the smoke and smog, and quickly opened the windows. He sat in the seat of Zhou Yang and began to explain the reason.

"Liang Zi and I came to the sales department. considering this, we should directly talk to the sales director, so we can find Mr. Wang ."

Oh, the fat man surnamed Wang is the director of the Sales Department.

"We introduced the RA plan to Mr. Wang. Mr. Wang was very supportive of the plan, and then we proposed that the sales department should provide sales data for related products to support product evaluation, however, as soon as Mr. Wang needs to provide sales data, he said that sales data is the company's trade secret, and only the sales department has the right to manage it. The product department can design the product functions and functions, consider what to do in terms of sales. Let's move back to Step 4. Even if we give you the sales data, Do you understand it? At this time, Liang Zi was not happy, And he quarrelled with Wang, saying that the product manager needs to consider the product as a whole. Naturally, it needs support at the sales level. Your sales department does not provide support, it does not support the work of the product department. Wang was angry when he heard it. He said that I just didn't support it. Why? What is your product department? What is your product manager? The company did not develop as well as the product department before, but there was no sales department, 500 people in the company have to go to the northwest wind! In this way, I had a quarrel when I went there. In the end, Wang had to tell you clearly. that's the case ."

I understand that it is Wang's disdain for the product department and product manager to stimulate his speech. If he changes to me, such a thing may not happen, or at least it will not happen to Zhou Yang, but now it's alive, and that's all right.

"Oh, that's the case, Liang Zi, you are also. What's the matter? As for what happened to Wang Ge? Our product department was just founded, and we didn't even have all our staff configured, in a new department, there must be many colleagues in the department who are not familiar with it and do not know what our product department is doing. It is also normal for some colleagues who do not understand it. Liang Zi, you and Wang can just make it clear, this is also an opportunity to promote our product department, but you have a quarrel because of Brother Wang's lack of understanding. Is there any quality to be a product manager?"

I smiled in my heart. Which of the following is a batch of bright boys? It is a batch of fat man, especially the last sentence, the implication is that the quality of the product manager should be much higher than that of your sales director.

"Wang Ge, now that you are here, let's take this opportunity to talk about the product department. You can also give your friends an idea and see how to make the product department and the sales department work together effectively ." Zhou Yang looks really big in the face of the company. Like the sales department, he is usually a very open department, especially the director of the Sales Department. However, after hearing the requirements of Zhou Yang, after a while, I agree.

"Wang Ge, our product department cannot do without the strong support of your sales department. This is beyond doubt !" Zhou Yang first gave Wang fatzi a high hat.

Wang fatzi snorted and satirized: "the sales department has been promoted. No one knows that your product department is the baby in the eyes of Han. Even you have been transferred to the product department, we can see your position in Han's mind."

"I couldn't mix it up in the R & D department. Well, Wang Ge, to be honest, really, I want to know about your sales department, or just say you are yourself. How do you understand the work of the product department?"

"The product department is not simple yet. Isn't it just about designing products for the company? I don't know what the technology is, but I am surprised that we didn't have a product department before. Are we still doing our products ?"

"You have really asked about the key points. The product department is not simply designing the product ."

"What is that ?"

"Let me give you an example. For example, if a company wants to launch a new product or brand-new product, it just has an idea based on the previous practice and then discusses it internally, after the final process, let's take a step by step as to what the product will eventually look like. We used to do this in the past, but now you see that the market competition is getting increasingly fierce, if our company wants to develop better and realize the company's vision, what should we do? When there are few products, Han will stare at it, but now our company has 10 products listed on the market, han always has more energy, and it is impossible to cover all aspects. What should I do? The common practice is to implement the product management system. Every product manager is like an agent of Mr. Han on a certain product. Through the work of the product manager, the orderly and benign development of the company's products is realized, this is a simple truth."

"What do you mean is that the product manager has the same power as Han in the company ?" Wang's first thought of power distribution.

"This is precisely the biggest difference between the product manager and Han Zong. Han is always the boss. He wants to get any data from the company, right? But the product manager is not like this. He has no right, how can we start our work? It can only be understood and supported by the brothers and sisters in various departments of the company, isn't it ?" Zhou Yang handed Wang a cigarette and ordered one.

"But how can we support it ?" Wang took a deep breath and asked with a smoke ring.

"This involves the working relationship between the product department and other departments." Zhou Yang took out a piece of paper and a pen. "I will draw a picture to illustrate it.

 

We know that enterprises are making decisions around the following four types of information in their business operations.

1) II: industrial information.

2) MI: marketinformation, market information.

3) Bi: businessinformation, business information.

4) RI: requirementsinformation, requirement information.

Well, what was the previous situation? Two types:

1) Information segmentation: No matter what type of information, it should be complete in the business decision-making process, however, in the past, due to the structure of the enterprise, the information was separated during the transfer process. Of course, this split is not based on the intention of a person. In this way, the result can be imagined. The first thing to make a decision is the authenticity and integrity of information, but the reality is that many of our companies rely on Segmented information for decision-making. What is the right decision? Right, Wang Ge.

2) Information Filtering: A company has many departments. Each department only pays attention to the information related to him and filters out irrelevant information, the direct consequence of this is that a lot of information that may be helpful to decision making can either be invisible at all or be reduced to a value, which is also very unfavorable for making the right decision.

What should we do? Which department is responsible for the input, processing and output of such information through a dedicated department? It's not my product department ."

"You mean that the product department is a company responsible for collecting various types of information related to the market, products, and customers, and making evaluations and solutions based on the information, which departments provide decision-making suggestions for the elders?"

Zhou Yang patted Wang's fat shoulder and said happily: "That's what it means! However, Wang Ge and the product department cannot do without the support of various departments, especially the support of the elders ."

"Why ?"

"Where does the product department process the information? We collect data by ourselves. You can see that our product department has a total of six projects, and we don't even have a tenth of your sales department. Who should we rely on? Only various departments can deliver ammunition to the product department. For example, the product department needs to develop a new product development plan. The first step is to know what products are actually needed on the market, right, we need to know what needs can be met in the market, right?"

"That's natural ."

"Who has the most contact with the market? Who has the most contact with customers? There is no doubt that it is our sales department. You tell us the problems, comments, and suggestions you have reflected by the customer. After analysis, we know what the customer needs, of course, this is not enough. We also need to know whether we can do it. To what extent we can do it, we need to evaluate the technology of the R & D department. We also need to design price policies, channel policies, and so on based on the customer's characteristics, when we finally go public, we have to work with you to sell products and answer customer questions, right?"

Wang fatzi nodded and said, "Well, this is the case ."

"In the final analysis, the product department and other departments are like fish and water. The survival of the product department is inseparable from the support of various departments. The work of the product department is to make each department work better and support each other, A complementary relationship."

"I understand, Zhou Yang, it seems that the work of the product department is not easy. Just now, I heard Liang Zi say that you have been tired enough for the RA program in the past two days. Please pay attention to your health. I still have some things, I have to leave. As for the cooperation, I think we 'd better discuss the process and specifications. Don't make a mess. I can't explain it either."

"That is, of course, I will consider how to use the interface ."

"By the way, don't make it too complicated. I like simple lisuo !" At the door, Mr. Wang turned his head and yelled at Zhou Yang: "Zhou Yang, I know you are doing things seriously, but don't be so desperate. I have a customer here for Zhongnanhai, red box. You can take it later. Pay attention to your health!"

We almost fainted!

 

Apao say:

Regarding the relationship between the product department and other business departments, I don't think it is so complicated. Zhou Yang has already concluded that:

In the final analysis, the product department and other departments are like fish and water. The survival of the product department is inseparable from the support of various departments. The work of the product department is to make the work of various departments better and support each other, A complementary relationship.

If a friend hasn't understood this relationship, contact Zhou Yang and ask for the phone number.

 

This article is from yes! Product Manager.

Book details: http://blog.csdn.net/broadview2006/article/details/6873929