When can the personal website in the circle break out?

That kind of Internet café crowd. So the gene of the personal website is the network management, the object of the service is the Internet Café crowd, this is the glass ceiling. Of course, there are many forums, which have spawned the discuz!, the banner, the odd Tigers around the forum again but have not made money for the surrounding industries, directly leading to low-level duplication and vicious competition.

Most personal sites rely on Baidu, Google's advertising alliance to make a living, traffic, click is Money. In order to flow can unscrupulous, rogue plug-ins, false clicks, search engine optimization, hanging Trojan and so on. The U.S. traffic scalping industry has a long history than China, but the United States is still more than the technical content, and we still stay at the expense of user experience or with yellow, gambling, poison SP fraud in exchange for PV phase, the result is that users come to one less, no loyalty. Search engine treatment of Marina also led to traffic fraud prevalence, small web site Sword Walk slant intensified.

China's top 100 personal sites are distributed in general, music sites 20%, novels and anime 30%, games 10%, webmaster statistics and Community class 15%, there are some video downloads, software downloads, Mobile information, QQ derivative content, and so on, basically not technical content, no visual page, A little bit of Ajax effect, is basically PHP to do the page, very little flash effect, basically do not do the interoperability of XML, not to mention service aggregation, the so-called Web 2.0 element is just add a blog album video label, the most technical innovation have to do plug-ins.

The background of technical backgrounds determines that the vast majority of personal website operators have very little social experience, and precisely they do the site is consumer-oriented, technical content is low, the threshold is also low, there is no innovation, many business plans have déjà vu, some of the proposal is straightforward to say that they are "China's XXX." So what's the way out?

First, to have a reasonable team, light technology is not good, to have a corresponding industry background, but also the people who understand the Internet. Many people mix it and the Internet, in fact, is half understand.

Second, to start from small, do fine, try not to do what others already do, although said Douban such a website does not have the expansion, but as a vivid, self-sufficient small business, Douban is a model, to feed their own development.

Third, bold use of new technologies, using a good visual effect of the page to improve user experience, not to be Hao123 and Sina imprisoned the idea, in the bandwidth is not a problem today, do not skimp on the cost of bandwidth.

Four, take the road of aggregation services, do not repeat the content, 10 small sites combined with the strength of any large site is better, this union is not a simple exchange of links, diversion volume, but the interface of mutual openness, content sharing.