When selling vegetables for half a year, the young man with three diaosi will be able to earn 10 million a round of investment.

 

A half-year-old "food-selling" company was able to earn millions of yuan in angel investment. Middle August, ren Mu, Chen Wen, and Huang Weiwei's "Young vegetable king" won the ten million yuan a round of investment jointly provided by Wu shichun, founding partner of Meihua angel, and Wang Yu, founding partner of jiuhe venture capital. The dinner program they designed for white-collar workers is: Go home from work to get a subway exit, pick up the half-finished food at the store, stir fry at home, cook, and eat delicious dinner within half an hour.

 

Ren Mu, Chen Wen, and Huang Weiwei are 2004 students of the College of Social and population of Renmin University of China. In 2013, after a few years of graduation, three people close to the beginning made a choice to let others drop their eyes-quit the "serious work" with an annual salary of more than 10 million yuan to sell food. Of course, they sell fresh and convenient half-finished dishes in o2o (online to offline) mode instead of a stall.

 

These three friends are "first-generation migration to Beijing", that is, outsiders who stay in Beijing, and their parents are not there. They found that eating delicious and safe dinner in time has always been a difficult problem in life. This scenario has happened countless times. After work, a person is too lazy to buy food and cook, while sitting at a roadside stall to eat a rice bowl made of suspected gutter oil, while responding to the phone, the Parent asked the child to have a good meal.

 

They discovered this was a common phenomenon. In Beijing, a large number of ages are between 20 and 20 ~ White-collar workers between the ages of 35 are in a similar situation. Some people do not have dinner conditions, while others do not. Taking Beijing's Huilongguan community as an example, if a white-collar worker gets off work at 05:30 and arrives at home at 06:30, the market is usually closed. He can only buy food in queue at the supermarket, and then wash, cut, and cook at home, it will be fast to eat in an hour. If you can save time for food purchase and cooking on the basis of clean and nutritious meals, how much can you do!

 

Three people thought of semi-finished food. This is not a fresh idea. There are more than one half-finished dish in Beijing. Ren Mu told the reporter of China Youth Daily that "qingcai Jun" would not be a factory-style semi-finished food company, but an o2o Internet company engaged in food sales.

 

One of the ways to buy dishes from "" is that a customer logs on to the website or places an order with a public account, and picks up the goods at the store the next day. On the website, "" divides more than 70 dishes into cold dishes, vegetarian dishes, vegetarian dishes, meat dishes, and soups. It is matched with the component, origin, image, price, and characteristics of the dishes. However, these dishes are not available anytime, anywhere. The company will adjust the dishes according to the season. About 30 dishes can be selected by customers every week, including traditional dishes such as large-Box Chicken and boiled meat slices, there are also innovative dishes such as braised pork with mushrooms and fungus. Some dishes are very cute. Taking Private noodles as an example, the introduction is: "Have you seen a polar bear when I eat ice noodles ?"

 

Young Cai Jun's

 

Another way is to directly purchase from the store, which is also a method that the three founders are particularly interested in. They carefully studied the selection of store locations. If half-finished food is sold in a supermarket, it takes the same time for the customer to purchase it. If half-finished food is sold in a concentrated area of the office building, the customer needs to take the food and squeeze the subway home, not only poor shopping experience, it also increases the possibility of deterioration of dishes. In the end, they chose to set up a store at the centralized subway exit in the residential area, which allows customers to take food home for the shortest time, and can accurately advertise to the target group.

 

According to the food itself, the three founders added "beautiful" to the basic requirements of fresh food, and all the ingredients were purchased on the same day, the combination of dishes is also summarized over and over again. Each piece of semi-finished food is copied and unified, and the matching of onion, ginger, garlic and other spices is also considerate. In their 80 m² Central Kitchen, there is even an area dedicated to testing appliances such as beaker and balance. Taking the simplest green peppers and potato shreds as an example, Huang Weiwei and Wang Lei, the chopping board master, tried countless times and found that, 1mm thick and 8 cm long potato shreds are easy to cook, difficult to break, good taste, and beautiful.

 

The logistics cost and loss of cold chain distribution are the two most difficult pain points in the fresh business. Ren Mu's solution is to avoid these two problems through reasonable design. They use online and public accounts to place orders to control the supply, so that the number of dishes that stores can directly sell is small to reduce food waste. Next, they plan to build facade stores in more subway stations and set up Central kitchens in different regions of Beijing to supply stores to reduce logistics costs.

 

In March 3 this year, the first "" physical store opened in Beijing's Huilongguan subway station. The fresh, clean, and well-designed facade store was eye-catching, and its daily business time was 17 hours ~ , The unit price is 4 ~ Between 30 yuan, the price of the main dish is around 15 yuan. Today, physical stores can sell about 150 dishes a day, which has already made a profit for a single store, but these incomes cannot sustain the company's investment in the website.

 

Ren Mu told the reporter of the China Youth Daily that the "qingcai Jun" dishes are like apps which are constantly updated and do not require them to be perfect at the beginning, instead, they are constantly adjusted based on user needs. Every day, the customer puts forward various opinions. Three people communicate with the customer at the other end to update the product in time.

 

After the launch of "", many people and entrepreneurial teams once said: I have long had your ideas and I did not expect you to have made them. Ren Mu believes that "having an idea and putting it into practice quickly" is the most precious feature of the team. Since September 2013, they started their entrepreneurial ideas and started to conduct market research quickly, then I resigned from my full-time business and started my first store in just half a year. Now I have hired about 20 salespersons.

 

Some people have questioned that "famous school graduates sell food to waste educational resources", and they are also considered "ill" by people around them ", however, Ren Mu does not think that he is doing a very low thing. He said: "We are using the Internet to transform traditional industries to make our lives better, in addition, products that meet the needs of lazy people must have a market."

When selling vegetables for half a year, the young man with three diaosi will be able to earn 10 million a round of investment.