When the pig flies: talking about the business model in the initial stage of entrepreneurship

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Xiaomi founder Lei June:"as long as standing in the tuyere, pigs can fly up" to emphasize the importance of entrepreneurs grasp the trend, but if the wind stopped, pigs can only fall down? Aside from the kind of company that earns investors money, entrepreneurship is still going back to fundamentals, not having the most basic business thinking, and not taking the time to think and clarify the most important issues.

　　Strengthen business thinking and sensitivity

A common structural problem with the Internet is that many young people's business acumen (Acumen) is clearly not enough. Foreign countries may have been encouraged to engage in business activities because of the educational system, such as selling biscuits or selling lemon juice on a stall in a foreign child. However, our education system does not encourage children to take part in business activities or to keep an eye on what is happening around the world, so many entrepreneurs still have a superficial understanding of the current society.

In recent years, we often see the mainstream media coverage of many entrepreneurial success stories, who who who who who has made a few years of success in how much money, entrepreneurship suddenly feel like a tide, but there are many dreams of entrepreneurs have no opportunity to think about how many aspects of entrepreneurship, do not find out, finance, accounting, human resources to management, where the customer, Channel where, agents of the splitting how to talk about, completely do not understand and no idea, so have to ask around, ask the answer does not know how to judge right, this middle there is a great cost of exploration.

　　The most basic problem of Li Qingchu

According to the 2014 Cbinsights survey, the first failure of entrepreneurship is the result of "no market demand for products", and if you use the following business model diagram and everyone's explanation, most start-up teams are thinking from the left half of the business model diagram: I have an idea or ideas, I have some key resources and strong technology, or I am an expert in this field, have a lot of industry experience and so on.

In the initial enthusiasm to develop the product, although it is possible to set the profile of the customer (for example, 20-25-year-old female workers, etc.), but the actual promotion often found that all the assumptions are problematic, whether the product does not meet the needs of consumers, wrong consumers, or can not accurately touch consumers, Even don't know where the problem is, the middle of the process is too long, money and time so exhausted, and finally forced to draw a rest example is very common.

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Business model Canvas

We see a number of examples where many of the newly created products do not meet or solve a customer's specific problem or demand, which is actually the customer's willingness to pay, which is a core point.

In order to avoid this situation, in fact, the entrepreneur should start from the right half to think, who your customers are, what value have you created for them? How you pass this value in different ways is a key issue that takes time to clarify.

　　So why is it that our Programmer's Inn strongly advises all entrepreneurs to open their core business processes first in the early stages of development.

The following three questions are very basic to me, but many of the teams are not able to articulate the core issues:

1. Do you have enough understanding of the industry you are going into and what you are going to do?

2. Do you know what the most important question you are going to solve now?

3. Do you know what assumptions you need to verify most at this stage?

The above key issues, if the team did not discuss in depth, many of the time is actually unclear or no consensus. Here to remind you:

You meet different challenges at every stage of your business, and do you know what stage you are in and what is the most focused problem you need to address?

Some start-up teams, even the products and services for what kind of consumers to create what value is not clear, is talking about business model is what, it is fundamentally wrong, when you can not prove what your customers care about, talk about business model is really just empty words.

　　The importance of creating a common language

Many people use the business model diagram as a fill-in-the-blanks question, but the problem is that most people fill out the questions and then say that the tool is useless. So we see that many early entrepreneurs do not know how to use the business model map correctly.

This tool has a lot of information that can not be confirmed, with a systematic way to organize, so he is actually a thinking framework, not a blank question. It's all about how you think about things, and your personal mindset and practices have to change, and this tool will be useful.

Entrepreneurship is too complex, the need for professional and talented people from different areas, no common language and tools as the basis of difficult to complete and in-depth thinking. The business model diagram is just a tool that does not solve all the problems, so the choice of the tool is most important whether it can solve the specific problem effectively.

One of the important values of the business model diagram is that it allows the team to conduct in-depth discussions through structured tools and methods, converge on the information they see, build a common language, and internally unite internal teams, and communicate with customers and investors, which is important for the company's long-term development.

　　Focus on key early user needs

Often meet the creators said, I should pay more attention to marketing or sales? Do you want to focus on selling things first, or take time to run the brand?

Of course, there is no standard answer, but the focus of thinking is always the same, marketing is to let people see your value and irreplaceable reasons, only through the use of consumers really feel the value, leaving a deep impression, your brand will really build, so you ask me in order which is more important? Of course, it is the most important to find consumers willing to use your products, so that they have a great experience.

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Rogers ' Bell curve (from the Programmer's Inn www.proginn.com in the Wild book article, I also bought a book read)

Although it is a long-circulated theory, Everettrogers's innovative adoption curve is still a good way to think, early new creation should spend the most time and resources to find those who love your products and services innovators (2.5% and Earlyadopters (13.5%), who likes to try and share bravely, reminds the team at the beginning of the startup:

If the first blind money to hit the ads, looking for is in the middle of the group of people, but that group of people can not stay, money to buy will be money to buy away, they are blindly follow the majority of people, entrepreneurial team early should be locked up this group of avid fans, rather than busy looking for spokesperson or investors. Truth is known, but in the operation is not really focused, this is the biggest difference.

　　Learn to tell the truth and the hypothesis

We all know that the failure rate of entrepreneurship is very high, because we have to face an uncertain future. So entrepreneurs should always be aware of what they don't know or are unsure about. While this is not necessarily a success, the risk of failure will fall. When you start to recognize that the key things are not clear, take the time to take action to figure it out instead of actually hitting it to pay a big price.

So one of the key habits is to be able to find out which assumptions and what facts are in your opinion. Many start-up teams make mistakes when they introduce themselves:

You tell me this market is big, you have a lot of opportunities, the market is very big may be a fact, but your chances are a lot of you may be just your point of view. Did you tell me that the customer has a lot of problems that need to be solved, is that a point or a fact? You can certainly explain it with your own experience and beliefs, but it's another matter to persuade people to pay.

Most of the innovative business models actually have a lot of assumptions, the point is that if the team does not have a very conscious thinking and discussion, they can easily feel good about themselves.

To be able to see your blind spot, a successful entrepreneur must be extremely honest! this is very important!

I often see a lot of people encourage entrepreneurship to have enthusiasm, enthusiasm is very important yes, but besides the enthusiasm you must be very honest, to be honest with their shortcomings, to face their own problems bravely, and then use their enthusiasm to find ways to solve the problem. Instead of deliberately ignoring your problems or shortcomings, just use your passion to rush, this will not only be very hard, and will probably fail.

　　Successful business models cannot easily be duplicated

A good idea could not be done five years ago, not necessarily now; a good business model in China can be done, not represented in the United States can do. Business environment There are too many variables (trends, markets, etc.), each business model and the time of the time and space background and market conditions are closely related to the middle of course there is a place to learn, but can not be easily copied, this is the hardest place to start a business, a good entrepreneur needs to have dynamic thinking and constantly adjust the ability, Without strategic thinking, you will be easily lost.

Now the education system and social atmosphere have made most people only re-operation, only the answer, not heavy process, so many entrepreneurial craze is swarm, because no deep thinking and exploration, do things very shallow, so we will see you have been changing a method, a new term, In fact, they are doing the same thing.

I do not like to talk about specific cases, the case should be used to inspire new thinking, but many times many cases we just want to copy, now the Internet business because the change is too fast, you need to really understand the customer and situation, understand the market, then know their strengths and resources, has been to ask, Identify what is now going to be the most problem to solve.

Test is good, not afraid of failure is also very good, but purposeful to do the test and blind to the wall is two things, entrepreneurship has been very hard, I hope you spend time on the right place, rather than just rushed forward.

　　Finally, we remind you to return to the nature of doing business:

The so-called business model is that you rely on what method to make money, what value have you created that others can not create?

Entrepreneurship does not have to make money on the first day, but there is no reason to let customers do not abandon, entrepreneurship is the most important or to find this key point, in the process of looking for investment to burn money is reasonable, but there is no thought you get these customers after what factors so that these customers will not leave? That is the real skill.

This article is from the "first to a cup of Java press yajing" blog, please be sure to keep this source http://maybeone.blog.51cto.com/11734094/1825310

When the pig flies: talking about the business model in the initial stage of entrepreneurship