In this year's domestic mobile phone, Huawei, Millet, OPPO, vivo performance eye-catching, including Oppo/vivo in the third quarter and even the reverse attack Huawei/millet, become the highest shipments of smartphone brands. Tall tree catches, now on the internet can often see a lot of people look down on oppo, Vivo, this is why?
In fact, the root of the contempt is: the OV manufacturers to avoid high price low match! Why these two brands of mobile phones, obviously hardware use is not high, can sell to more than 2000 yuan a Taiwan? Just like the new r9s and X9, although the 4GB+64GB storage configuration is currently the mainstream level, but the processor is still Xiao Dragon 625, performance only midrange level, such as a 3T, Millet Note2, le Pro3 etc are adopted Qualcomm flagship processor Xiao Dragon 821. and currently equipped with Xiao Dragon 625 processor Red Meter 4 high edition price only 899 yuan, so many parameters the party is quite difficult to accept.
Another reason, now clearly is the Internet mobile phone age, ov but the line, focusing on online experience shop and big hit star endorsement, variety show sponsorship. The original can be removed from the dealer's profits and guide to the Commission, please star endorsement of huge costs, imposed on consumers, making many people do not see ov practice.
But some people have to eat this set, so that OV sales incredibly into the top three, have to make doubt whether the Internet mobile phone sales model is feasible, such traditional sales will not be eliminated with the development of time? Perhaps the key is to see that part of the consumer who likes to go to the physical store to buy mobile phones.
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Homemade mobile phone to gather a table to play cards! The best card in hand is Huawei! The most likely card is millet! No good card pretending to be a good card is the Charm clan! The card plays generally but the Mahjong play good is the music vision! The cards are usually played, but the poker players are handsome oppo,vivo!. The cards are good, but they don't play Nubian! Experienced veteran but always lose is Lenovo! A bad hand and a hammer! I also want to play the game is Gree!
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I have no electricity on the phone to the physical store to sit and spend a few minutes to charge, flirt with the clerk, not very good, full street are Oppo brand, more convenient, to foil is also free to change, but also to provide cleaning, convenient not? I am ordinary people, live a good, not as big God, I spend money just for convenience and service, why buy an apple and the fuck in the service provider to install grandchildren.
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The most hate a group of people say what high price low, ordinary people who can use AH really ←_← also said to use OV plunges? Pan, choking, Eris halo?? How many speak and lie? Calcined Core Air 庋 core knock just B. 痪 Tun a few Wahoo island to shed a coat of gold? The ridge of the ァu, the yellow Luci? rarr;_→
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In fact, the current Oppo/vivo mobile phone is not bad, in addition to the processor almost, other hardware is also the flagship level, for non-large game users, daily use and mainstream popular games is enough. Of course, OV will endorse the cost, variety show passed on to consumers, it does make the product cost-effective, but the brand reputation and service is actually very good.
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Pay attention to cost-effective, people who know mobile phones may not buy ov, but pay attention to the value of beauty, photos of the factory sister actually still very much like.
Oppo in India accused of infringement industry questioned "low price high" hard to rush high-end
For the 47-year-old Oppo founder Chen Mingyong, this November should have special significance. Although
just in the three quarter of the domestic handset market sales champion position, but in the sea after facing the first patent lawsuit .
November 16, there is news that the audio technology research and Development Enterprise Dolby Laboratory will Oppo and Vivo sued the Indian court, said its products violated its patent, and did not pay the corresponding patent fees.
In a sense, the establishment of the OPPO is a giant patent siege under the helpless, but more than 10 years later, the incident of déjà vu has brought a shadow to its overseas expansion. In the face of the domestic smartphone market low number of growth, OPPO sales champion can protect how long no one knows, the sea is still long, the Indian turmoil may be just the beginning.
Indian patent lawsuit not done
Oppo as a representative of some domestic handset manufacturers are encountering the first hurdle after sea.
Recently, Oppo and Vivo in India into a patent lawsuit, Dolby told the Delhi High Court in India, accusing two companies in the Indian market for the sale of unpaid patent fees of smartphones.
According to media reports, Delhi, India, the High Court ruled that the two mobile phone companies need at the end of each month on the 5th day of the month, to the Dolby Laboratory to provide the use of infringing technical equipment, the detailed manufacturing, sales and import information. In addition, the two mobile phone companies also need to be on the 8th day of the next month, according to each mobile phone 34 rupees (about 3.43 yuan) price to the Dolby laboratory to pay royalties. However, Oppo and vivo can still manufacture, sell and import their products before the court makes a further decision.
On the Indian patent lawsuit, November 16, Oppo, the relevant person in charge of the interview said: "Dolby Company in India to prosecute Oppo infringement is true, but whether it constitutes infringement, the Local Court has not yet decided." ”
Oppo has consulted with Dolby and provided evidence that it did not constitute an infringement, and filed a deposit with the court account (34 rupees per cell) and the current Oppo handset is normally sold in India, the person said. He thinks, "each handset needs to compensate 34 rupees" The argument is not the fact, also is not Dolby Company's opinion, once the local Court final judgment, the margin attribution can finally settle.
In addition, vivo related people told reporters, has received the news, but still in the company's legal department to verify the specific situation.
According to Counterpoint, an international research firm, India's smartphone shipments reached a record 35 million in the third quarter to the end of September, up 25% per cent year-on-year. Among them, Oppo's market share is 3.3%,vivo 2.9%, all entered the top ten list.
If the margin is calculated at current sales, the cost of a quarter of less than 4 million does not seem expensive. But if only the margin to measure the impact of the incident, apparently also weakened the domestic mobile phone to the patent dilemma.
The intersection of Oppo and Dolby has been a long history.
At the beginning of 1999, the Chairman of the board (14.950,-0.10,-0.66%) was split into 3 independent companies without any affiliation: communications, educational electronics and audio-visual business. One audio-visual business is oppo belongs to the Guangdong European Cooper Mobile Communications Co., Ltd. predecessor, and step by step high communications business later launched mobile phone brand is vivo.
Chen Mingyong and Dolby's first high-profile confrontation was in September 1999, when Dolby and the China Electronic Audio Industry association signed a fee agreement: China each export a DVD to pay less than 1 U.S. dollars in royalties, the preferential period of 3 years, one by one opened DVD patent charges frenzy.
Then the giant collection of patent fees constantly overweight. In 2001, Hitachi, Panasonic, Toshiba, such as the six major DVD technology developers Alliance announced that by March 2001 to the domestic DVD manufacturers to collect 4% of the net price of products or 4 U.S. dollars of technical royalties; In 2002, Dolby offers a favorable contract due, Require 1 to 2 dollars per set of royalties; in October 2002, the 3C Alliance of Sony, pioneer and Philips asked China to pay $5 in royalties per export DVD.
Under the weight of the patent fees under the pressure of the thin, Chen Mingyong announced in 2003 to close the step-by-step high audio-visual company, the official establishment of the Guangdong Euro-Perot Mobile Communications Co. However, 13 years later Oppo again suffered a patent old pain.
In the opinion of industry analysts: "Although Oppo has huge shipments, but the patent issue has been restricting its sea and the impact of the high end of the chain." Oppo success in recent years, to a large extent, rely on the big advertising marketing, grasp the line channel outlet, etc., but in the technical level is relatively weak, and domestic mobile phone sales of the first hat than the coordination. ”
In this connection, oppo relevant officials to provide data to reporters, as of the end of October 2016, Oppo in the domestic patent application for a total of 9,266, the Invention Patent application open volume of 8,102, utility model authorized quantity 956, design authorization quantity 208, invention authorized patent 934 pieces.
He said that Oppo at the current stage, mainly around the needs of the target young consumers, focusing on the "Flash Patent package", "rotating camera" and image industry barrier patent package, in China, the United States, Europe and India and other important countries are in the patent layout.
However, public reports show that as of July 2016, the Oppo open Patent and invention patent application for a total of 8,323, of which the proportion of invention patents accounted for 87.1%. And the number of vivo patents is also smaller. For leveraging technology and patent advantage, Oppo and Vivo reached a patent licensing agreement with Qualcomm this August.
Compared with Huawei, ZTE and other mobile phone giants patent application volume, Oppo still have a larger space. Huawei's official data show that as of December 31, 2015, Huawei accumulated a total of 50,377 patents granted. Huawei cumulative Application for 52,550 Chinese patents, foreign patent applications accumulated 30,613 pieces. ZTE's official data show that as of the end of 2015, ZTE has more than 66,000 global patent assets, has authorized more than 24,000 patents. In addition, with Lenovo, Tcl and other peers is the choice of foreign mobile phone giant acquisition to obtain some of the patent.
The question of low and high price citation
The rapid growth of domestic smartphone market has passed, almost all domestic mobile phone giants silently endure from two aspects of pressure: on the one hand, the cost of channel construction, marketing costs are rising, on the other hand, from the market saturation in the case of fierce competition between peers.
This is like two pieces of the iron fortress squeezing the profit space, forcing manufacturers to squeeze to two exports: higher end, to go to sea. But these two roads are not easy to go.
In overseas markets to expand, to compete with foreign giants face-to-face. Especially in Europe and the United States and other mainstream markets, there is no patent and operator channels, is tantamount to the egg touch stone. "The U.S. smartphone market is high, because the smartphone market is lucrative, and in order to protect its interests, every vendor will find an opportunity to launch a title lawsuit against their opponents, no patent difficult to move forward." Aditya Awasthi, head of Lexinnova, the US Patent rights consultancy, commented.
Therefore, India and other Southeast Asian markets have become the first stop at sea. But India is not a safe haven. Earlier, Ericsson India's subsidiary to the court, said that it did not pay patent licensing fees.
On the other hand, in the high end of the road, relying on the big advertising "bombing" and preferential policies to win the dealer's way is not workable.
In the industry, OPPO, vivo long-term marketing investment, for the channel to set a larger Commission space, the reason is that the product itself is a large profit space, compared with similar products, there is a low-cost phenomenon. If you continue to go to the high-end market, this inherent approach is difficult to convince the new user community.
In the recent release of OPPO r9s, for example, with the Xiao 625 processor and 4GB RAM+64GB ROM configuration, OPPO r9s price of 2799 yuan, and 360 n4s long version of the price of only 1299 yuan.
For low prices, the OPPO said, everyone has a different view, Oppo as a popular brand, consider what is the value of young users to the target.
"In the era of smartphone switching, low distribution products rely on propaganda and channels can sell high prices, but with the advent of the 5G era, domestic enterprises in the patent front of the opportunity to turn around, keep up with the trend of technical reserves is the enterprise impact of the world class brand." To become a veritable industry magnate, we must have strong research and development strength as the support. "The above industry personage says.
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Please call the star endorsement of the advertising money in the phone, the lamb is still out on the sheep! Huawei so powerful in the country also did not see what big stars, everywhere advertising!
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I feel oppo can also, the price is high, but I feel better than millet, the charm of the family, domestic mobile phones should be their own patent collective dozen foreign patents.
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is obviously a domestic machine, must make a foreign name, very tall? Look at Huawei to see ZTE, domestic should use the Chinese name.
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say more Mirejun marketing, in fact, Oppo, Vivo advertising marketing is invincible.
