Why did Xingdong lose?

Inadvertently, the original in the Forum on the painting, arguing with the netizens have opened their own bo. In my sense, the forum is more like a public place, and the forum mixed for some time, basically everyone is familiar with, will form a small circle. While blogging is more of a private space, it is more likely to be a drop-through connection or being recommended to the home page to get some attention from others. For many people, the blog is their own three-acre, comfortable by me. Even contact with the blog is not too late, I did not think clearly people give up the forum to choose the blog in the end is why? I do not rule out a period of time when I feel bored in a place, it will form a social phenomenon, the Forum may revive again.

Blog can have today's momentum, Xingdong is a person can not be ignored, "blog godfather" title well-deserved, no one can contend. In the past 2005, in addition to the grand noisy, Baidu's dazzling, in my opinion, blog can also enter the annual symbol of the Internet, from the impact of the Internet people, it should be said that the blog more than a chip. Only netizens now talk about the blog, already more and Sina, Sohu these portals, as well as Xu Jing, and so tens of thousands of blog linked together, and "The Godfather" and his blog network in the blog sweeping the era of the network in the people's eyes gradually away.

Feel quite unfair, want to xingdong bother exhausting spare no effort to promote the blog, the door of the big guys mostly dismissive, rumors, cynicism, but when peach mature, "the Internet peach Trees, full of Fanglong to plant."

However, the forerunners became martyrs, blog China is not a case, can be said that the business history of the Martyrs of the tears of blood, Apple developed the PC market, but by IBM with the Alliance Way to plunder; Netscape scrambled the browser, but was Microsoft's bundled strategy covered. For this form of competition, somewhat similar to the current fire of the three group president Wengen "Pig theory".

"Pig theory" is not the invention of 31, it is a famous game structure called "Intelligent pig Game" in the research of game theory. Here's a recap:

A small two can only make rational choice of pigs in the same food trough to eat. The rule of the game is that there is a button on the trough, every time can be 10 units of food, but press the button to pay two units of cost. And big pigs have different ability to eat with piglets. The choice of two pigs is to wait (let each other press the button) or buttons (on their own initiative press button). Under different choices, their results are different. If the big pig presses the button, the pig waits, the big Pig can eat 6 unit food, deducts 2 unit cost to net 4 unit food. Piglets can eat 4 units of food, but there is no cost. If the pig presses the button, the Big pig waits, the big Pig can eat 9 unit food, has no cost. Piglets can only eat 1 units of food, minus 2 unit cost after net 1 units of food. If neither side presses the button, there is no food to eat.

The game of the Intelligent Pig is the game under the unequal strength of both sides, through analysis can draw the conclusion that the strength of the party take the initiative strategy, the weak side to take the waiting strategy.

However, in the new economic era, the traditional "smart pig game" approach is not appropriate, because there are two prerequisites have changed: First, is the increase in uncertainty, whether the pig piglets, in fact, we do not know the start of the Profit button where? or button press down after exactly how much profit, then "smart pig game" in the assumption of the distribution ratio will be discounted, want to let big pig first to press the button it will weigh. Second, is the existence of network externalities, it is easy to form a "winner takes all" situation, once the big Pig Start button and occupy a dominant position, there is no pig to eat space, so the pig tried to follow in the back to pick cheap often nothing.

So in this situation, the pig piglet strategy is reversed again, big pigs often take a wait strategy, pay close attention to the development of all aspects, or just a token to do some risky investment, let a group of pigs in front of the arch, see which pig really arch on the place, it again use their strength after the first to, force Rob, Microsoft , IBM is to adopt this strategy, Sina treats the blog is also so.

The key is in this situation, the pig should do? Or the Arch half-day nothing, or arch out of things, and let the Big pig to rob, it seems that the results are not good.

In fact, for her people do wedding clothes themselves but become the martyrs of the small enterprises are many, successful breakthrough in the defense of large enterprises and the rise of the few, classic cases such as Wal-Mart, Southwest Airlines, Dell Computer, the recent case of Google. Is in China's Internet market the first wave of stability after the portal, after the grand, Tencent, Baidu, the air network has also been successful breakout, played their own piece of Heaven and earth, and Shanda is almost to the back of Sina into the bag. Why blog Net so unlucky, by the door easily to suppress it?

There are many researches on "Yiruoshengqiang" in the war, and there are many researches on how to "Yiruoshengqiang" in the enterprise strategy. Professor Mr. Zeng of the Changjiang Business School presents five stages of a successful challenger from the standpoint of the incumbent, respectively, "Can't see", "Look Down", "Don't Understand", "Learn Not", "Can't Stop", then change to the angle of the challenger will think, in my still very weak when how to let each other see? How can I make someone look down when I'm getting a little bit? How can I let the other person understand when I start to develop? How do you keep it from learning when the other person is trying to act? And how do you stop it when you start a counterattack?

Harvard Business School Professor David Youfei the mode of competition for small businesses for big companies, in the judo strategy, three principles are put forward: move, balance, leverage, move is to make opponents lose balance and suppress their initial advantage, balance to help you fight against opponents and avoid attacks, leverage can help you bring down opponents. RealNetworks Company in the Internet domain to overcome Microsoft is the judo strategy of "balance" a trick. "Seize the opponent", with the opponents to develop industry standards, to consolidate their competitive position; "Avoid confrontation", not easily follow the approach of opponents, create the assets of the lack of opponents, "push and pull checks and balances", accept MP3, eclectic.

So let's analyze Xingdong and his blog web. Today's blog is indeed xingdong successful hype up, this aspect Xingdong does embody an industry observer's keen insight, but to say that the revolutionary of the blog, the first is not reflected in the technology, according to the strategy of Judo, the creation of opponents lack of assets is unable to do. Can you consider working with your opponents or avoiding confrontation with your opponents? And exactly in this respect, the blog network launched a head-on attack on the portal prematurely.

On the one hand, the content is the most powerful advantage of the portal, Sina to deal with the grand, Tencent does not necessarily have tricks, but to deal with the content of the challenge to his offensive challenger or a lot of tricks. If the grand, Tencent, aerial network is only flank attack, that blog net can say and portal head-on confrontation, natural encounter firepower is also the most fierce. On the other hand, as the content of the boss, the portal can allow the game market to be occupied by others, can allow timely communication is not harvested, but it can not be allowed in the content of the fall, so it is also possible to say that the blog network is trying to dig the nest of the portal. From two aspects, the blog net all violates the Small Enterprise Challenge Big Enterprise's Basic Law.

Why does the blog net do this? I think there are three reasons: one is that the blog can not see the other profit model, the portal Content advertising mode has become the only choice; second, the blog network is the momentum of the time, it may feel as a new portal is not impossible. Third, venture capital after entering, anxious to a step to reach the market conditions. In order to go beyond the portal, a period of time blog network even a bit away from the idea of the blog, to a greater extent become a media platform, is almost a web portal called blog, just give people feel a little confused.

But the portal uses the star effect, the blog competition several small battles down not only has repulsed the blog net The attack, moreover has succeeded the each other's territory to occupy. Blog network from the vigorous hiring, to the vigorous layoffs, only a few months of time on the surge and roaring away.

And I feel that the failure of the blog should be in the early days to bury the foreshadowing, this is the use of wood, sister Furong, Rogue Yan and other elements to enhance the flow, you can say that a period of Xingdong is a "only flow theory", thought that there is a flow of everything, although the party to find their own theoretical basis is "big market model" VS "Cathedral model", but just as sister Furong's acceptance of the concern is hard to translate into equal economic value, blog network in an alternative way to form the flow is also difficult to get the same amount of return, the blog network to sister Furong as a symbol, it is a bit fatalistic taste, but also in the frenzy of social heat after the debate towards silence.