Why do literature websites get the favor of investors?

Why do literature websites get the favor of investors? What will be the pattern of the literary sites in the second half?
The author learned that the Guangzhou literature website "Misty Rain" http://www.up2c.com/has been more than tens of thousands of yuan investment, the literature of the site why will have to gain the favor of investors? What will be the second half of the literature site pattern? This paper tries to discuss.

December 2004, the Grand network to buy 17 million yuan entertainment literature portal "The beginning of Chinese network"; This March, Tom Online to 20 million yuan acquisition of fantasy original literature website "Magic Sword Book League" 80% Equity; recently, the joy of the media to 40 million yuan to buy original literature website "under the Banyan Tree." A "Mergers and acquisitions wind" scraping, business opportunities are gradually approaching the literature site.

Inevitably, in the majority of literary sites have access to investment at the same time, the competition between literary sites will become more and more intense, the second half of the literature will be like the site of the WEB2.0 class of the site is badly beaten. The author studied most literature websites, but also tried to find the reasons for the investment of literature websites, I think the most essential is the content of the literature site is king, After experiencing the web2.0, the Internet is about to enter the era of the content of the king, the Chinese people in the intellectual property problems, but as one after another website investment, copyright disputes will increase, and copyright will become the core competitiveness of the site. There is a huge amount of original content and a large group of writers, readers group is the reason for investors to bet. This will also be the trend of blog-type web site development, and soon the blog-type site disputes will continue to take the content of the king, the user-King era is coming.

The author tries to discuss the profit of the literature website, in which advertising revenue will undoubtedly become the most main profit model of literature website, like the literature website and the blog type website, the advertisement value can not be compared with other websites; the other way is to pay the subscription reading mode, publishing mode, wireless mode and so on. But I do not agree with many literary sites to implement the profit measures prematurely, for literary sites, they are not lack of profit basis, the key is how to attract more users.