Why do small and medium-sized enterprises need a UC system?

One thing you can easily forget when you indulge in the UC world is that most companies are still using traditional phone systems. Not only that, but many companies still feel good about it, and even do not realize that things are changing. For UC vendors, This is a double-edged sword, because the undeveloped market is very large, but this is not the case.

This is especially true in the small and medium-sized enterprise market because IT resources are very limited and the challenges they encounter every day will make them unable to keep up with the technology development trend. For many small and medium enterprises, if the technical system is doing this, all they need to do is manage other complicated company affairs.

In our world, what we want to see is simply that small and medium-sized enterprise policymakers stop and think about what it means to "do this job. If we hear that their expectation is to provide reliable call quality at a reasonable price, we will understand where the bottom line of phone setup is.

This requirement is relatively low. Fortunately, not all small and medium enterprises think this way. Looking at the popularity of UC technology in this market, we can see that it is very important for small and medium-sized enterprises to find a solution. Although some small and medium enterprises are struggling to survive, others are still growing in a healthy model. For this branch, technology has strategic commercial value, and they will use technology to combat large enterprises. This is what they really benefit from UC technology.

We know that small and medium enterprises can take advantage of all their competitive advantages, but usually they do not include communications in it. Companies that only consider VoIP as a means to reduce communication costs will lag behind and will not be an outstanding representative of UC technology. They will change in time. However, this article focuses on another type of companies.

If this happens to reflect your situation, I hope you don't just consider VoIP as a pure communication technology, or just look at how much benefits UC can bring to your company than traditional telephone systems. If you want to keep your eyes open, you may wish to think about it. This also means that you no longer need to limit the Communications Bureau to the telephone system.

Some UC solution vendors or channels are thinking about how to use UC to enter the small and medium enterprise market. The key step for them is not to regard it as a similar group. To build a customer base, you must aim at the right SMEs-as mentioned above + because they are easier to accept your value proposition than those that save the cost first. For such companies, your value proposition should solve three problems-both channel sales and direct sales are equally important.

1. SMEs need a communication solution instead of a telephone system

For companies that only know TDM, such a jump seems a little big, but it is indeed the starting point for small and medium enterprises to move towards UC. The first step is to buy VoIP, but for them, it is more like horizontal movement. You need to show them how VoIP can be a stepping stone to UC. This is what attracts them. Remember, the concept of UC is not the first attribute of small and medium-sized enterprises. This term is promoted by manufacturers. Maybe you will find that talking about a more complete communication solution is more favored by them, especially integrating multiple applications to form a consistent user experience solution.

2. The value of UC in promoting production capacity is greater than that in reducing telephone costs

This success factor is the same as above, but focuses on shifting from IT needs to employee needs. In terms of business value, UC is related to both aspects. The key is not to use IT only as a solution to reduce IT costs. Although UC can meet this demand, there is no potential for communication technology to increase employee productivity. The phone number is only one aspect of UC. Through UC technology, the way employees complete their work will change, and the support of employees for customer needs will also change. In other words, reducing telephone costs is a visible value, and the productivity improvement brought about by UC technology is also a strategic value. all important decisions will understand this.

3. Manageable deployment options are suitable for any situation

At present, regardless of strategic value, the core of UC is still related to technology. It is undeniable that its technology is complex in nature, and UC is far more than just plug-and-play. It is hard to understand that this may block many small and medium enterprises from UC, but this is not the case. UC has improved user friendliness in many aspects, especially in terms of employee operation experience. IT managers have improved network friendliness. You want small and medium-sized enterprises to see that they have various options regardless of their network status, IT resources, and management budget. For companies that still want to master and operate their own technologies, self-built UC also allows them to transition from the familiar traditional telephone system. On the contrary, many small and medium-sized enterprises have taken the opposite path and chose cloud services, which will allow them to gather resources to promote the core competitiveness of enterprise business growth. As a result, the complexity of technology should not be an obstacle to decision making.

Conclusion

The description here is not detailed enough, but choosing the right UC solution is very complicated. However, this provides medium and small enterprises with guidance on how to look at UC solution providers. If you do not have such considerations, including your business and potential UC partners, you only need to consider the telephone system.

After reading this analysis, I hope you have prepared for the three companies and have to do your homework in advance.