Why does IBM make Microsoft Gates sleep?

[SCID news] the CEO of Microsoft, Bill Gates, who created the Microsoft empire, is still famous today, but his enemies are falling down one by one, becoming fewer and fewer. Even if larryellison, Oracle CEO, who is a fatalistic "dead enemy" and who likes to speak out, is overwhelmed today, the 15-month acquisition of Renko is still inconclusive. I'm afraid Ellison has been exhausted, no more powerful challenges to Gates. Anti-Monopoly litigation only makes gates go viral, but it does not hurt.

Does Gates have peace of mind from now on? Of course not, because there is another person who almost keeps gates from eating and sleeping. He is stevemills, senior vice president of IBM Global software and general manager of software group, a leader in IBM software group.

Although today's software industry is still a fierce competition, the future competition is destined to expand between the IBM and Microsoft, because according to the current development trend, only the two companies can provide customers with the most complete software infrastructure platform, which has almost become the industry consensus. Because of this, the competition between the two companies for software industry resources is becoming increasingly fierce.

Gates, who has established a monopoly in the personal computer software market, hopes to achieve the same brilliant performance in the enterprise-level software market with powerful development strength. No one will doubt Gates's determination and ability, however, Microsoft's tough competitive strategy makes itself more like an attacker and a conquest, which makes numerous competitors daunting. Compared with Microsoft's dominant monopoly competition strategy, the IBM software aircraft carrier led by stevemills adopts a more friendly competition strategy.

Stevemills participated in the formulation of all major development strategies for IBM software since the creation of the IBM software group in 1995. In the past 10 years, stevemills has cleverly changed the fear of IBM for the same industry and made the IBM software group the most loyal partner image.

After a series of acquisitions and planned creation of a complete middleware platform product line, the IBM software group led by stevemills began to send a strong signal of cooperation to many software counterparts, committed to never entering the application software market, IBM focuses on providing customers and partners with the best middleware infrastructure software platform solutions, and fully embraces open standards.

SteveMills's strategy is to work with its partners to build a powerful IBM aircraft carrier fleet, competing with Microsoft's tanks. This competitive strategy is clearly welcomed by a wide range of software peers, especially a large number of independent software developers (ISVs. Today, IBM software group has partnered with more than 90000 business partners around the world, including 65000 ISVs. IBM has established and signed over 200 strategic alliances and ISVAdvantage agreements for small and medium-sized enterprises. The Alliance fleet with IBM as its core has taken shape, and IBM software itself has become the biggest beneficiary of the cooperation strategy. It has become a leader in today's software industry since its decline 10 years ago.

This year may be the most ambitious year for SteveMills. the long-awaited integration strategy was successfully released, which caused the whole software industry to shake off. The integration strategy further clarified IBM's competitive intention in the market, while clarifying and establishing a cooperative relationship between IBM and many business partners that complement each other, SteveMills gives the industry a direction of development while also giving many partners a reassurance. The just-completed five-year Strategic Cooperation Agreement signed with Renke, who is threatened by ORACLE's purchase, is another masterpiece of SteveMills this year, it aims to create a brand new cooperation model between IBM and large application software vendors, further strengthen the image of IBM partners, and greatly improve the affinity of IBM.

Although the competition between Microsoft and IBM is far from reaching a conclusion, SteveMills has gained the upper hand in comparison with Gates. According to the latest news, SteveMills will visit China During the IBM 2004 Developer Conference on November 11. What will this legend bring to the Chinese software industry? What are the surprises of the annual IBM2004 Developer Conference? Where does IBM's integration strategy extend?