Why is page design an important factor in the success of mobile games

With the continuous development of information technology, mobile commerce is changing our work and life style at an unprecedented speed. From the early mobile phone to the current Apple 5 generation, the handset is no longer a simple communication tool, but a collection of communications, business and entertainment in one multimedia tool. One of the fastest mobile game development, according to China Ministry of Industry Statistics, as at the end of January 2014, China has 1.235 billion mobile communications service users, of which 419 million of 3G users, accounting for all users of 33.94%, 838 million for mobile internet access users, accounting for all users of 67.80 %。 In the communications market this big cake, mobile game if want to share a cup of soup, a lot of factors are important, this article mainly from the page design point of view to analyze the reasons for the success of mobile games.

First of all, the increasing number of mobile phone users led to the quality of the game to create a difference, in order to win more players, developers in the development of the game, must take into account the simplicity of the game interface. The famous game developer Bill Volk once wrote an equation "interface + product element = Game" to the game design, which clearly shows the importance of the page in the game design. For mobile game developers, the need to let players in a short time to start, quickly attracted by the game, the game's page design is very important, it should be concise and quick display of the game contains content and operating norms. Like the recent two-year comparison of the mobile phone games, "Fruit Ninja", "Temple escape", and so on, their page design follow this principle.

Second, the mobile game because of its own constraints, the need for its game story needs to be covered by the page, so the page design is not only the interaction is emotional, the story has a connecting link, the design is also methodical. Using storytelling to design the page, you can go deep into the problem itself to solve the problem, not only conducive to stimulating new ideas, but also to make designers closer to the user experience. A game without a story is like an empty shell, each game has its background, plot and scene, and so on, page design also according to these stages of constant adjustment, as the task becomes more and more difficult, the page performance is more and more rich, the player will be continuously aroused interest.

Third, the decision to determine the success of mobile phone game is the most important condition is its interaction, and game page design must take into account this factor. There are usually two kinds of interactive game, one is the player and their own interaction, which requires the page design to have a player every time to play scores have records, there are comparisons, so that players can compare and interact with their own, continuous brush points; The second is the interaction between players, The same page design not only to have a player's own score but also to connect the network at the same time show all the players real-time scores, so the interaction is stronger. For example, based on micro-letter platform for several games, and recently very popular happy to eliminate music, because of its super interactive, making the game unusually hot.

Finally, the color design of the game page also has the magical function of the magic, such as color can make people's sense of time confusion, in the red interface under the time feeling than in the blue interface with a faster. In addition, a good mobile game page to face the use of color has unique insights, can also be based on different game players to locate the color of the game page.

Finally, no matter how good the other aspects of mobile gaming, as long as its user experience is not guaranteed, can not be counted as success. and the most ideal page design is to be able to protect users to use and visual experience, whether it is a number of free or paid games, are based on this premise. No good user experience, mobile games will never market, because our users are willing to pay for the experience.