A netizen said that the average page stay time of a considerable number of keywords in Google analytics was 0 and asked why.
See the figure below:
At first, I was not executing the Statistics Code of Google analytics.The viewer closes the window. After analysis, this is not the case, because if the Google analytics code is not executed, there will be no vist, and there will be no vist average page stay time of 0. Why is the average page stay time 0? Will you pay attention to and analyze the problem? I thought that the window was closed if the Google analytics code was not executed by vist. (Here, you can think about why such a situation occurs. Let's look at the following content .)
I opened Google analytics and found that there are many such situations in my account. After careful analysis, I found that the data of the integrated views and the unique identity integrated views are exactly the same.
What does this mean? We have to start with the Google analytics computing page,In Google analytics, the page stay time is (the time when the next page is opened)-(the time when the page arrives)If the time of the next page is not opened, the page stay time cannot be calculated, and the page stay time is 0.
Let's take a look at this example,The data of the Integrated Access volume and the unique identity Integrated Access volume is exactly the sameThat is to say, vist does not enter the next page after entering this page, so the average page stay time is 0.
Is it very simple? This is indeed the case. A simple premise is to constantly discover and analyze the information. Otherwise, we will misjudge some information and make wrong decisions.
If you find some undefined questions or tips in Google analytcis, leave a message or provide a case to learn and improve it together.