Why is this search engine marketing book selling well?

Collation

Every time I give a speech, I will ask four questions to the audience. If they answer a question "yes", they will raise their hands. How do you answer the following questions?

If you want to solve a problem, or conduct a survey, or buy a product in the past two months, including working hours and in your spare time, have you ever

1. Have I responded to direct mail ads?

2. Search for information from magazines, newspapers, televisions, or broadcasts?

3. Use Google or other search engines?

4. Contact a friend, colleague, or family member electronically. They will give you a website and you will visit it later?

Over the past year, I have faced tens of thousands of audience members from dozens of different groups, including college students, professional marketing personnel, and senior executives of Fortune 500, their answers are surprisingly consistent. About 5% ~ 20% of the respondents certainly chose the first two answers. These answers represent the traditional practice of most companies-reaching customers through advertising, direct mail, and mainstream media-these methods can only effectively reach a very small proportion of customers. And 80% ~ 100% of people raised their hands to admit that they used search engines to find solutions to problems, search for products, or view websites recommended by friends, colleagues, and family members. Obviously, it is vital for all companies to establish efficient websites and be indexed by search engines.

Unlike the untargeted, aggressive, and brute-force advertisements, the search results of search engines are what people really want to see. How nice it is! You don't need to be forced to use the advertising company's imaginary advertising language to persuade people to pay attention to your products and services. search engines will introduce interested customers to your company's virtual portal. This is the ideal realm for marketers.

However, most companies do not know how to use this new marketing method. The most common mistake they make is to spend too much time thinking about which keywords and phrases to use, but did not fully focus on the content created for the website-and the search engine is based on the excellent content to bring more high-quality visitors, visitors will also feel that the site is valuable for excellent content. Almost all websites encounter difficulties in establishing valid login pages. People usually click the search results and stop browsing. In addition, after a visitor finds a website, he forgets his original search purpose. This is like a Hollywood outdoor movie set. The front must be very beautiful, but after entering the main entrance, I found nothing in it.

Well, let's not talk about these bad messages. The good news is that these problems are not difficult to solve. Search engine marketing will introduce the entire process step by step and show you how to solve these problems in a vivid and easy-to-understand way. Mike and Bill are well versed in search engine marketing, and they are focusing on the perfect combination of technology and art. They will help you take both of them into account in your search marketing strategy.

The first version of "search engine marketing" in my hand has been turned over and covered with coffee stains and my notes. This book tells the secrets of search engine marketing in a simple way and provides many practical suggestions, it is recommended to our audience around the world. This book is not an academic preaching, nor a boring technical discussion. It is a practical and summative guide, filled with practical success stories.

I have been expecting the new version of this book for a long time, especially the new content about social media. I know that the new ideas of Mike and Bill will bring new inspiration to my business, and they will also give you the same inspiration. If you follow the search engine marketing idea, you will bring more traffic to your website and turn more visitors into customers.

David meerman Scott

BestsellersThe new rules of marketing and PRAuthor

[Book name] search engine marketing: High Speed of website traffic: Version 2nd
[Author] (US) Moran (m.), (US) Hunter (Hunt, B .)
Congratulations, Dong Jinwei
[Release news agency] Electronic Industry Publishing House
[Book no.] 978-7-121-09353-1
[Publication date] October 2009
[Open] 16
[Page code] 652
[Fixed price] 69.00 yuan
[Content Overview]
Based on the success of the previous version, the 2nd version of this book introduces the basics of searching through the latest knowledge and data: the evolution of search engines, how search engines work, how searchers think, and how website visitors look for information. Guide readers to build an effective marketing plan step by step: predict business value, promote suggestions to supervisors, establish teams, select strategies, implement standard evaluation, and most importantly-execute marketing plans. At the same time, the 2nd version also adds new cases and insights into social media and intra-site search. Using the author's rich experience, we systematically mention all the problems you will encounter, from enhancing search-friendly content standards to hiring search marketing consultants. This book applies to target readers such as marketing, websites, IT professionals, and product managers.

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