Why Seoer in the traditional business

Why is seoer in the traditional enterprise? Just take my personal experience and tell me that there are three reasons for this.

decision-making is not unified;

Team members are not professional;

The boss is anxious;

These big points have cornered me.

　Team members are not professional

I am engaged in a year 04 months of Seoer, earlier engaged in two network companies, and later in 2012.12.8 into a mold production of traditional enterprises. The company has been building factories for more than 20 years and has never tried to do business on the Internet. can be regarded as a SEO team of newborns, my department (not a department, only three people, the company 5 mold station, there will be more), this company only I a seoer, there is a clerk, the current outside the chain Commissioner, From her words, she can learn that she is tired of the chain work, feel both boring and boring. , the other is art, dedicated to build stations. Of course, from his establishment of these several stations can see the layout, keyword positioning, product classification, as well as some of the background code in some unnecessary JS can see that these stations did not plan well, it may be because do not understand SEO.

So I now work because the site has been included, so can not move too many knives. Only 1.1 points to fill its blood. Continue to update the page every day and send some of the chain to change some of the friends of the chain such work.

　The decision is not unified

Because I was later, the boss of SEO this piece is not very understanding, let me do everything and art plan to come, because the early discovery station many JS and a lot of code rules are incorrect, code this piece I also understand a little, so ask him to correct, but not fruit, still maverick, if long-term, The company's situation is conceivable.

　　The boss is anxious

The boss pays attention to the new station's rank every day, this from the website statistics backstage can see, many website more than 20 name words are clicked once, and the search word has the company's brand word one. You said the boss ordered it. You are more than a few pages ah, more to stay some time ah, did not expect the manager only click on the home page, read immediately turn off, jump rate reached 69.5%, in vain to increase so many jump out of the rate, the site early, has not urged why there is no order these trivial issues.

Although I have been to the company less than two weeks, the boss has a lot of confidence in me, but the status quo of this traditional company still let me see how much light. is now in a period of frustration.

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