Yesterday, in response to reporters, Youku also admitted that the two main mainstream search engine has been screened, for a site is on the rise, making such a decision is really surprising, because Google and Baidu has always been able to increase traffic to the site, bringing more users.
"I don't understand why. "酷6网 CEO Li Shanyou, who also operates video sites, commented yesterday. And Storm Internet company CEO Fengxin that this decision "may be dangerous", "because the video market is still growing rapidly, search access at this time is very important."
Previously, Taobao has also announced the screening of Baidu search, that its flow is not effective. But the Youku says shielding search is not for Baidu or any company. Youku CEO Koo believes that shielding search is to optimize the user source structure, to attract more people to take the initiative and direct access to the site, "for example, to a very hot restaurant dining, the appointment of a lot of guests, passing the temporary decision to come in a lot of guests, naturally need to first ensure that the guests booking service experience." The Internet to watch video is also so, so Youku more welcome to take the initiative to visit, active appointment.
But some analysts believe that the current video-sharing site business model needs to consume a lot of bandwidth costs, but the growth of advertising revenue in a short period of time with the cost balance, to the start-up period of the video site caused the capital pressure, so need to actively control the flow. However, Youku yesterday said it "will not comment on these speculations". There are also video industry analysts said, "in the capital ' winter ', cost optimization management is also very natural things." ”