Yuequi: The video attracts the VCS! Or is the VC like the video?

Is the video attracts the VC! Or is the VC like the video?

The profit model of the Internet mainly includes advertising revenue, media cooperation, electronic commerce and so on. And for video-sharing sites, because television and other industries have been the mainstream media monopoly, the domestic 3G, mobile phone movies and so on has not liberalized policy, at present, the only clear way to profit is advertising. In advertising, television advertising has occupied nearly 40% of the market share. Has been the rise of the network advertising, network advertising since the birth of the day, its manifestation has been changing, from the original text ads into picture ads, and then to today's flash advertising, video advertising, the so-called rich media performance form is changing. The acceptance of online advertising is getting higher, from the original from the needy, gradually to now almost with the traditional advertising. With the rapid development of the network, network advertising will start to partition the benefits of television, only to start in the next time, there can be increased advertising market share opportunities. So the video site has undoubtedly become the Internet advertising for the short cut of TV advertising.

Although the Chinese video network advertisement is an innovation of the network advertisement, but because of the domestic network video media environment is still in the early stage, so the network video media in the advertisers and even in front of the advertising company, but also in a weak position, the real impact of the media advertisers, currently in addition to Sina, such as several major portals, but also very rare. Video advertising to rise rapidly, need a good business model, in the "2006 China Network video Industry Report," mentioned a very special video advertising company Bobo Network, compared to traditional internet advertising, it takes flash animation ads, photo ads and other forms, with subversive effect, such as loading and opening full-screen advertising, channel page full background ads, more quality advantages, can better occupy the visual center of the audience, the acceptance of high audience will attract more brand advertisers. In the current investment boom, is said to be the focus of many venture capital. At the same time Bobo network video ads, users saw the N show when the n*2 more than the ads, and all of the "All in one" form, every time users click on a video file, each entry to a page, can inadvertently see ads, such ads more interesting and more easy to accept, And only need 20% of other web site traffic can show 50% of the ads. It is the prerequisite to win the recognition of the advertisers that we can combine the Chinese network technology and content development level, tap the characteristics of Chinese users ' needs and form a good user experience.

A variety of rich content will undoubtedly bring more loyal users. and the main channel and sub-channel can be put on a number of open and close, background and program Buffering and broadcast ads, on the one hand can bring high-quality experience to users, on the other hand, more than the existing text link ads, picture ads and flash advertising to be welcomed by advertisers.

In the past 2006, by the industry known as the first year of network video, by the U.S. YouTube rapid development of the impact of domestic video sites in less than a year from more than 30 to become more than 300, the market is hot, but also make the competition more brutal. The video is certainly favored by venture capital, but what kind of video site and what is worth investing in the venture capitalists are thinking about, so many VCs have a wait-and-see status on the video site. It was not until the end of 2006 that several domestic video sites were getting news of venture capital. The 2007 will be a period of big investment in venture capital.