2013 SEO can still do?

Absrtact: 2012 Webmasters have experienced 6/28 and so on several times Baidu algorithm's big update, many enterprise stations, the medical station and the personal site all suffered the heavy blow, before the time Baidu also will its right bidding website move to the left, thus strengthened its auction system's display, plus on the right side

2012 Webmasters have experienced 6/28 and several times Baidu algorithm of the big update, many enterprise stations, medical station and personal sites have been hit hard, some time ago Baidu and its right bidding site to move to the left, thereby strengthening the display of its bidding system, plus the upper and lower part of the right side of the original promotion, Can be said to create a deeper level of SEO on the three sides of the attack, so stationmaster and some business operators can not help but ask 2013 SEO can do? can be clear, SEO can be done, and relative to the bidding is still most of the small and medium enterprises and small and medium-sized sites of choice.

I. SEO and bidding

First of all cost considerations, the cost of SEO relative to the auction is definitely relatively low

The so-called bidding rankings, plainly is to spend money to buy keyword rankings, for a certain keyword as long as the high ranking will be higher, so that some key words click once need more than 10 or even dozens of yuan, and click once does not necessarily will form a deal, if the keyword selection is not appropriate, often money spent, but did not get orders, Conversion rate is too low. In fact, this system is contrary to the user experience, but because Baidu is an important source of revenue, Baidu is still doing everything possible to increase the display of competitive bidding, like the recent right to the left of the bid is to increase its display strength, but the more Baidu increase its strength, the more will push the price of the keyword click, The more the promotion of small and medium-sized enterprises hope to bid and sigh: "Can not afford!" Relative to the high price of bidding low return, SEO is very affordable or even cheap, and the keyword optimization to the home page, optimization to the first place, its revenue for the site is no less than the flow of the bidding, and once ranked up, maintenance costs than do the ranking of the cost of general will have a certain reduction, so for small enterprises, and some promotion of the budget is less than medium-sized enterprises, SEO is still a good choice.

Second, from the user's browsing habits

The user's habit of browsing the web is from left to right, Top-down. So even though Baidu moves the right side of the bid to the left, but located on the left of the natural ranking will still be a lot of users focus on the object, and the natural ranking is the results of the SEO (of course, the Government bank type of site is not need to do SEO Baidu will be manual intervention sort), some people will say that the top of the left is not also a bid of course it's true, But the bid on the left is often only a few, for the natural ranking of the site threat is still very small, and the left of the auction site is often the victim of bidding, because there are always so some people like to point others bid, although this behavior is not shameful, but it is actually exist.

Third, from the search engine user experience

From the user experience, search engine is welcome to the regular SEO, because through the proper way to optimize the site, conducive to crawling spiders, the content of the site and the construction of the chain will be very consistent with user habits and experience, can be a good solution to the user's various problems, thereby increasing the user's viscosity of the search engine, It's like a grocery store, and if a user wants to buy groceries, then the convenience store will be quite high, will also attract more new customers, when customers reach a certain scale, if the store to engage in activities so responsive people will be a lot, so as to achieve a good marketing effect, This is the same for search engines, only when the search engine's users reach a certain scale, advertising and pay promotion can go smoothly.

Second, the face of K-station SEO to do?

In general, the regular SEO is popular search engines, and through the formal way to do the home page and meet the needs of users of the site, search engine is not K, only those collected, the content of a large number of repeated spam sites, will be rejected by search engines, So the regular site should not be black hat means of the time ranking to promote efficiency and temptation, such a station ranked fast, dropped also quickly, and many sites of the first conversion, often not from the first day to the first, often is stable for a period of time before the beginning of the continuous transformation of the land, and black Hat do optimization, Often died in the transformation of the eve, so adhere to the white hat to do the station, the site is the root of long-term health and growth.

With the 360 and Google cooperation, coupled with the next few years Sogou and other domestic search engines are listed on the line, the future search engine market share will tend to a lot of separation, Baidu lead the relatively balanced state, and the future of SEO is just a start.