6-month plan for the website

Absrtact: There is rich link opportunity for a website, in the face of fierce competition has a great advantage, for any one optimization project, the author will focus on link building and link content collection and optimization, in the process of link building

There is a rich link opportunity for a website, in the face of fierce competition has a great advantage, for any one optimization project, the author will focus on link building and link content collection and optimization, in the process of link building, will develop a detailed 6-month plan to complete.

I. Link DATA audit

The ideal way to start any site link building activities, need to use the existing link profile and some of the previous link resources, in the link therapy audit, we do not match the competitor's link profile and our own comparison, the author recommended the best way to understand what we have, Then analyze how to make these linked resources closely related to the customer's ultimate goal.

1, determine the audit content

Link data audit seems simple, if you do not have a clear goal and plan, in the process of audit, you will be absent-minded, and even ignore some of them for optimization is very important content, here the author summed up in peacetime optimization project handover, often do some things.

LINK type: From the SEO point of view, webmaster All hope that the link construction process, more biased diversification, multi-channel and multiple range, so any one project optimization will gradually establish a wide range of link resources and effect, in the handover project should be first to optimize the data before the analysis, the type of linked resources collation and clarity , convenient for later better operation, avoid weaknesses.

Anchor text: Before the project is optimized, site owners and customers will negotiate the necessary keywords, once the keyword is determined, it will not change, this also determines the chain construction process in the anchor text, in the project handover, you need to repeatedly determine the site's main keywords, two or three keywords, do not arbitrarily change.

A similar IP cluster: The purpose of collecting and collating this data is two, one is to analyze the distribution of the population of the site is mainly in which areas, the other is through these IP addresses can analyze the site by which user groups concerned, can be targeted for better marketing and optimization of these groups.

Link location on the page: familiar with each page in the site, the location of each link, understand the overall structure of the project, do a good job related prevention.

Site Link Source: Understand the site's outside the chain of extensive and analysis of the quality of the external chain effect.

2. Action steps taken

If only by virtue of webmaster individuals, want to conduct a comprehensive review of the content, it seems very difficult, can draw on external forces to help themselves.

Learn from the client: from previous reports, analyze the project optimization start up to now, the data in the linked list.

Listen to the customer's opinion: From the new and customer communication and understanding of the current optimization process and the customer's goal deviation degree.

Tool Usage: Use your favorite, most trusted link analysis tool.

Ii. Market Prospect Analysis

After the audit of their own linked resources, is to go outside the world of the chain of observation and analysis. In the market prospect analysis process, I think the most important two points: Competitor's link data analysis, Opportunity Mapping (link opportunity and subject area).

1, Competitor's link data analysis

Analyze your main competitor's link profile, analyze your competitor's link resources according to your links, rather than find out the gaps or bad links that exist in their link building process, and of course, you can find out their shortcomings and correct them.

Using the competitor link research to identify an opportunity, the key is direct or indirect. For example, when you find a stronger competitor in your analysis of your opponents, you gain a direct opportunity to buy or link with them directly; if you identify a niche market for a particular site or group of sites, this is considered an indirect link, You may find the customer groups you need from these sites.

2. Opportunity Mapping

At this stage, communicating with the customer is the most critical content, because it helps you to really understand the small branches of the customer base that are already in different customer groups. Keep in mind that your goal is to find link opportunities or find more niche markets;

Implementing action steps: Understand who your competitors are, analyze your competitor's link profiles-use the methods described in the previous exercise, and the benchmark with the competitor's link profile-Does your profile stand out against the competitor's average number? Identify critical opportunities, based on competitor's link profile ( Direct and indirect).

3. Development strategy

It's about turning your focus into an operational thing, setting a clear link-building strategy, taking into account the weaknesses you've identified in the strategy process, and building a link-building strategy with an obvious opportunity both inside and outside.

The above is the link construction 6 months plan in the first month needs to do the plan, does not have the good commercial consciousness, is difficult in the market foothold, does not have the good Link Construction Foundation to be unable to survive in the optimization marketplace, this is the author thought.