A good deal to open group buying industry big data age turnover 35.4 billion

　　March 6, the full value of the announcement of 2013 full year Alipay turnover exceeded 35.4 billion yuan, continue to sit group buying industry boss seat. In this year, there are more than 50 million of people in the cost of buying clothing, electrical appliances, raw food and other commodities, a single day deal peak break 5.558 billion yuan. 　　 　　Among them, 3C and large household appliances industry performance is particularly prominent, year-on-year growth of more than twice times. Recently, Ma Yun announced that Alibaba will transition from the IT era to the DT era, with data to create value, enhance the user experience. 　　 　　In fact, over the past 1 years, the platform has begun to use large data for a full upgrade, opened the group buying industry, the big data age. Understand consumer preferences through large data 5 years ago, Ali identified the "Open Data platform" as the group's strategic goal, heavily layout cloud computing and large data, gradually settling the world's largest commodity, user, transaction database. 　　 　　At the same time, how to make a huge amount of data to create value has become the field of Ali's ongoing research. Jack Ma once put Taobao cat analogy into martial arts master, the cost is the martial arts master the necessary sword. 　　 　　In the age of large data, the cost of clustering has also become the first "sword" of large data trials. What kind of goods do consumers like? Large data to know. By digging up user searches, page stops, adding shopping carts, and favorites, it is possible to discover the laws and mutations that predict trends, consumer interests, and social hotspots. They determine the business direction and investment planning. 　　 　　Last August, Taobao account and micro-blog account to get through, the cost is also based on the user in micro-blog published hot keywords and other large data to predict the trend of the popular reverse investment. Last July, background data prompted the "Mini Washing Machine", "small pieces of clothing" and other keywords appear in the frequency of a significant increase, based on this dynamic change, the cost of the team immediately launched the little washing machine investment products. 　　 　　As a result, Posejdon mini washing machine, produced by Haier, sold 31150 units a single time, with sales of 9.32 million. So how do you choose the most popular one from a huge amount of entries? The answer is still data. For example, after the mini washing machine initiated the investment, first of all, we need to go through the audition PK, the collection of cost-effective registration system to eliminate a number of non-compliance with the basic conditions of the participants (dynamic rating, grade, etc.) 　　 　　At the same time the operation of the quality control model, at any time to monitor the business and commodity ratings, service capacity and other digital indicators, the relevant index once the decline will be kicked out at any time. Does the product selected by the data model receive the consumer's welcome? 　　 　　Based on the practical experience, the data model prediction accuracy rate is as high as is. What's more, it's a good deal. Based on dynamic data, a variety of data models are built, not only to predict the future trend of commodities, but also to provide sellers with a guide to action on commodity supply chains and inventory management, for exampleIt is predicted that the washing machine can sell 10,000 units, then the business can be stored in accordance with this dimension to reduce inventory risk; At the same time, the big data can also tell sellers, what kind of commodity pricing is the most reasonable, such as the mini washing machine priced 500 yuan can sell 5000, priced 480 yuan can sell 8000 　　 　　The merchant can make the most reasonable pricing strategy accordingly. It turns out that the use of large data has kept the value of energy and growth. Data show that 2013, the annual pay Alipay turnover of 35.4 billion yuan, continue to sit group buying industry boss seat. In this year, there are more than 50 million of people in the cost of buying clothing, electrical appliances, raw food and other commodities, a single day deal peak break 5.558 billion yuan. 　　 　　Among them, 3C and large household appliances industry performance is particularly prominent, year-on-year growth of more than twice times. The new model triggers a cost-gathering strategy that, in addition to using large data transformations, depends largely on a new strategic layout for market change. 　　 　　Starting in 2013, the new business model for businesses and consumer demand has been launched, including the "mass retailer", which is positioned on the internet Sam's member store, the production c2b, and the luxury flat-selling poly-brands and poly-Home furnishings. In the past year, the new business model has set up a new bridge for businesses and consumers, triggering a consumer explosion. 　　 　　The peak of the maximum trading volume of a single period of 201 million, the equivalent of a metro point 6 months of total sales, the cumulative turnover of poly famous products reached 900 million, involving more than 270 international high-end brands, including hundred Patek, PRADA, Burberry and so on. At the same time, CB2 Poly Custom for many traditional brands to find a new internet model. An Emmy fan sells more than 45000 units a day, radically altering the brand's supply chain and understanding the online channel. 　　 　　Permanent bicycles as already forgotten the old brand, in the poly cost-effective regain vitality, thousand or more custom bike, a single sales of more than 2000 vehicles; The first Huawei Mat mobile phone based on consumer demand research and customization has broken 30 million yuan in a two-day sale. 　　 　　Innovative marketing to solve the market dilemma of agricultural products in the past year, the focus of the industry's attention is to start the regional marketing Convergence series, to help solve the problem of difficult agricultural sales. Convergence series of specific practices are: the establishment of the government endorsement by the "origin of Farmers + Enterprise +TP" Network pre-sale mode. Last September, the Xinjiang project was brought online. Consumers on the one hand under the cost of order, Xinjiang Corps side according to order volume and predetermined specifications, mining cotton for production. This is the first time for the third division of Xinjiang Corps to carry out marketing retail practice, but also the first time to try. Just 3 days, 100,000 bed cotton tires, 10,000 pure cotton wool was robbed and empty, this number is the Corps annual output of One-sixth. Since then, the third division of Xinjiang Production Corps decided to launch new2 plants, 10 more production lines, increase capacity to 3 million beds, hope to complete the transformation through network sales. 　　 　　Last year, the series also from Xinjiang, Yunnan, Hainan and other places to cover Taiwan, Denmark, Canada and other countries and regions, each period of activity has set off a boom. "Let Hainan become the food basket of the people of the whole country, Yunnan becomes everybody's flower basket son, let the consumer can buy the characteristic agricultural products far away at any time, this is the goal that gathers the cost." "The poly-cost aspect says.