Analysis of the reasons for the failure of old station rankings

Summary: Hello everyone, I am a stone. Do business station SEO will always encounter some difficult problems, such as: Do three-month keyword ranking is still not to the first page of Baidu, there are some old station has been optimized but did not see the ranking rise, always keep the turtle speed forward,

Hello everyone, I am a stone. Do business station SEO will always encounter some difficult problems, such as: Do three-month keyword ranking is still not to the first page of Baidu, there are some old station has been optimized but did not see the ranking rise, always keep the turtle speed forward, flattening very egg pain. The author recently happened to encounter this situation, usually we think that the old station will be more easy to do optimization, because the old station itself have some weight. But the author in accordance with the efforts to optimize the new station to optimize the old station, but found that the ranking has been no progress, I think many SEO friends will encounter this kind of egg pain, this time we have to stop, to analyze what is the reason for this, change some of their strategies. Although not guaranteed to be effective, but SEO is actually the process of continuous practice. The following is the author's summary of the three aspects of the problem.

First: Whether the optimization is not enough

A simple example: a new station just on line, you do 50 outside the chain every day, contains about 40. If an old station you are also in accordance with the strength of the construction of the chain to carry out, perhaps your optimization is not enough, in addition to the construction outside the chain, the rest is the station update and links. About the quality of the article you are false original majority, or the original article mostly, the number of links limited system, a general site we are kept in 30 or so, but these links need to ensure better quality. The reason for the lack of optimization is very simple, that is the implementation of the power and time problems, implementation is not enough to always do the optimization, so we have to reflect on their own, today's work is really a good completion. In the guarantee quantity at the same time also must pay close attention to the quality, therefore the SEO work sometimes really is more tired, only then can have the opportunity to surpass others.

Second: careful analysis of competitors

To rule out the 1th reason, competitors are we want to focus on the analysis, for example: the author of a business station, do the key words is "effect map production", but the optimization of the one-month ranking has always been around 15, it seems and did not do optimization no difference, why is this? This one months I almost every day to see this keyword First page ranking, found that the first page, in addition to Baidu Encyclopedia, Baidu know, the other competitors have not changed, or a few stations. Here I do not cut the illustration, that is to say, these stations are very stable rankings, and then look at the second page, the third page of many competitors, these stations did not rush to the first page. The first page of a few competitors are all belong to the old station, in fact, some stations have not been updated for a long time, but the general normal business station to do the first page, the ranking will be very stable for some time, the back of the station is not easy to go beyond. Analysis of these competitors we can not only look at the next collection and outside the chain, or domain name time, preferably have the software to statistics of these rankings data.

Third: There are some criticisms in the station

The last point is to remind everyone not to ignore the station optimization, such as the author mentioned above cases, the old station in the early stage to do optimization may be the optimization of excessive, or there are many places do not meet the optimization criteria, whether the program or page design, we have to communicate with customers in good time, and strive to modify these places. The first thing we do when we take orders is to make an SEO diagnosis, need to modify the place may be some details, but the details do not often lead to a total loss, such as: keyword layout unreasonable, high density, we want to reduce the density of a certain page of the keyword, station anchor text flood we want to reduce the number of anchor text in each article , as far as possible to achieve high relevance. So many of the details of the site, we have to carefully examine and modify. Outside the work is outside the chain construction, and station optimization is a lot of seo people weak place.

Finally, the author concludes that the old station ranking is not necessarily good to do, such an old station need us to spend more energy to do optimization, the above author summed up the reasons for three, for those who optimize the old station, we can only increase the length of the optimization cycle, with original and high-quality links from the new gain Niang trust. But the old station or some advantages, at least for friendship links more easily. Change your strategy in a timely manner and then go on, and slowly you will accumulate more useful experiences.