Analysis on the operation mode and earning point of tourism website

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Although the current domestic e-commerce is not mature, the domestic well-known E-commerce site inventory down there are only a few, others are some small. In the face of the domestic e-commerce immature reasons mainly reflected in the problem of trust, a number of small Web sites are mainly generated in the line this is the main reason, of course, tourism site is also so, the following will be a number of conceptual issues, this is not only used for tourism sites.

Whether it is a tourist network or other sites, is the line of E-commerce in the three models (B2B,B2C,C2C) in the walk, with a word to introduce is to sell! And then say is selling products, and selling services, selling information. Of course you can think of service as a product is better, in fact, for E-commerce, the service is of course the product, why the service as a product, is to let you have a clear idea in mind, imagine you are a beach hawker, you are a shop assistant, how do you want to grasp the psychology of buyers. It can be said that the current tourism industry is very promising, but according to statistics, through the online booking of tourism, the domestic ratio of not more than 3%, but, through the Internet to understand a scenic spot, and then call to consult the travel agencies, the proportion of 46%, and the 37%, how many people turn it into silver?

51766 website is a successful tourism E-commerce platform, he specifically behind the operation and other I do not understand. I know another travel site, Seecq, a Chongqing tourism site, the site's business model, and even backstage features I know very well. If you think this article is a soft wen, is not worth it, if it is a soft, I hope it is a good soft wen, but I hope that I put these out, can give you some help, after all, now the official profit of this website more than two years, and still growing. Here's what I'm going to do when I skip the Tour site and run this cul-de-sac. This site is also borrowed from a number of other Web models, including foreign.

When you decide to run a tourist network, think about the following:

1. Do you know the tourism industry?

2. Do you understand the tourism industry, but there are many interpersonal circles in the tourism industry?

2 Your site is to do a single site, such as some sites only to do tourist lines, some do hotels, scenic spots, air tickets and so on, when you decide to do the portal type of tourism as a whole site, you will put more manpower to operate it, as well as in line, scenic, information such a collection of a variety of tourism sites as a whole, You can easily divide the primary and secondary, it is possible when your site's money point is mainly the line, you will put him in the important position, and one thing is that you control the conversion rate, the analogy is: visitors from search engines to search for sites to your site's scenic section, and your money point is on the line, How do you get him into your wiring section, how to get your templates to transform and complement each other. If you choose a single word, you will be easier to grasp, which I can not say which is better. I can only tell you that you will spend more time and more manpower to manage the website of tourism integrity. Although I operate SEECQ fast four years, also for this comprehensive travel website tangled, but I still want to say, do comprehensive website.

Although there is a travel site abroad, the site function is extremely simple, put more resources on the line down. But there is better, why not do it? This is the requirement to consider the site's user experience, the functionality of the site. Maybe you ask someone to do a website, or if you are the programmer yourself to do a website to 3 months, maybe you find someone to do a corporate website, if it is a corporate website and template station, it is possible to only hundreds of pieces, but Seecq tourism network, the entire function of the modification, add, program development, I can say that it is not less than 100,000 of the above, but I suggest you spend 1 months to study the entire site's display and function, such as the medium-term conversion rate, site optimization, background function. How to make your site a better experience for your users. For example, a small detail, a very small detail, this is a problem on the Seecq, in the Tourist line section, a very user-friendly function, that is, on the right-hand side of the line quote, there is a collection of buttons, why have this button? Because someone has read your website quotes, but also want to go to other sites to find other quotations, He found that you have an advantage in the offer, he suddenly can not find your site, this collection of features to experience here.

How to say now the entire SEECQ website program you ask people to do, 60,000 can make it, but you can think of these back-end functions can other people think? The entire background is four years of accumulation, so when you're ready to start building a travel site, One months to consider the entire site's function and user experience and your site 00 Total, these one months time is not much!

Let me just say Seecq's two better features.

One, in the background, there is a mass of SMS and the function of mass mailing, because Seecq also has a forum, food, there is a kind of like playing the game of a bit like Renren's module, in there face registration, will require input mobile phone number and QQ number, and to the site to the people, most of the search tourism related to come in, And we will be the mobile phone number and QQ number to provide to travel agencies in Seecq merchants, and businesses in Seecq buy SMS, usually 8 minutes, and 100,000 above as long as 6 points.

and mail mass, businesses can use, and we are using ourselves, from each of our own travel agencies Select 10 routes, remember, is selected. Then a week, or two or three days, sent to the website registrant's mailbox, there is Seecq now has four groups, full, also will be regular mass, meet what holidays, but also organize special tourism routes.

The back of that is a foreign site for reference, the whole foreign site is very simple, is a website description, plus a text box, remind you to leave your email, and then do not put some boutique tourism lines, is this a simple function, you can make money, But they should put more promotion on the Internet and offline.

When you decide to do a travel site, if you do not understand the tourism industry, I suggest you first understand, or with the travel agency to run the site. Or to find a good interpersonal circle in the tourism industry to join the team, this interpersonal circle, refers to a variety of hotels, scenic spots, tickets, in addition to the various templates of your site to each other, but also to transform your various modules into a profit point.

Your travel website has two kinds of trends, of course, are all around a theme, making money. The initial site is very difficult, you can choose to do Baidu bidding, at this time, you want to consider is to do the site brand or order, the difference is that Baidu bid I remember is such, of course, may be less parts, according to statistics, when you use Baidu bidding, you will know, Baidu to get an order is very difficult, For example, you do travel this word, I last went to Baidu to attend a training meeting, that is, when you get 30 orders, your site's display volume in 70W above is within the normal range. What is the amount of presentation? After you have done the bidding, others search for the word you bid to see your site in the search page, but did not point in. Baidu over there to order quantity is to say so, is can calculate by the scale out, order quantity-> consultation quantity-> Click Quantity-> Show Quantity, if we make brand words, can control this display quantity, show quantity control is to change to show content. Let the presentation content more reflect your site name.

And then the promotion of further increase, we are very large may not be able to do Baidu's first to five, but we can do from the long tail keyword, and these words are very sexual, for example, Chongqing to Shanghai tourism. Reasonable use of network resources, some sites themselves related to the flow of good, but the webmaster did not reasonably convert it into a profit point, then we can consider to buy his website or on his website hanging ads, I do not recommend to do Google ads, so that the money will be more, but also follow the restaurant to eat the same, You have money to eat, you can't get away, and when we buy someone else's site, of course, buy the site must pick those who levy on the sexual flow of strong, and cheap to do, a lot of webmaster did not realize the value of his site, and even we can put the vision of what Baidu Space, Sina blog, Of course, these blogs are very popular, here we try to contact others, it is possible to only do a friendship link he will give you the advertisement.

Do not too ignore like what travel forum within the section, Seecq Initial forum traffic accounted for the entire site 20%.

Food, how many tourists do not want to eat local food, when the viewer into your travel line module, on the page you should let him see the local food, and the display of these gourmet shops, let the travel agency there to contact. Scenic spots, all let travel agencies or you join your site in the travel industry to contact.

Special topics, at any time to take good care of tourism dynamics, when a tourist in a time to compare the place to go, you have to bring out the topic, of course, the topic can be static pages, static pages easier to control the optimization of this page.