Baidu released China website operation report will focus on supporting original quality website

[TechWeb reports] March 6 news, 2013 Baidu webmaster meeting held today, at the meeting released the "2013 China website operating trends report."

Li Ming, Baidu web search chief product architect, said that both the hardware facilities, the Internet environment, or Internet users on the Internet awareness and behavior, are constantly upgrading them. This requires the site to be "more subdivided areas, more professional services, closer to life." He believes that "the current Internet is in a dynamic period of change, search engines and websites must be closer, open and proactive cooperation in order to meet these opportunities and challenges."

In addition, full of mystery "Lee" also appeared at the venue. According to reports, "Lee" is a collection of a group of high IQ engineers team, focusing on search algorithms, original, the Internet and other areas of ecological construction.

Wang Tao, a representative of "Lee" team and Baidu's Web search product marketing department, said that there are three major problems facing China's website operation: low-quality site proliferation, unfriendly search engines, and serious security problems. By the end of 2012, only 25% of domestic high-quality websites had become the main trend of website operation, while 75% of low-quality websites seriously occupied the development space of high-quality websites. At the same time, 72% of the websites have relatively low level of friendliness to search engines, nearly 40% of websites fail the level of SEO, and nearly 30% have not mastered the needs of users.

Wang Tao that content quality is the long-term driving force for the development of the site. He stressed: "Website construction can not be done overnight, abandoning the idea of ​​quick success, and building and accumulating content from the perspective of user needs.

In addition to low quality websites, security also affects the development of the Internet industry. Wang Tao said that 65% of the websites have security risks to varying degrees. Among them, government agencies and shopping websites are the most frequently attacked, implanted in dark links, page tampering and implants are illegal attacks Main way. To this end, Baidu webmaster platform for the majority of webmasters provided security testing tools and vulnerability detection tools, and from the basic website settings, server configuration, function configuration, etc. to give more help webmaster at the same time, Baidu webmaster platform From web search sorting algorithm, news search sorting algorithm, special display and other aspects, moderate preferential treatment of original high quality site, so as to ensure the basic interests of the excellent webmaster community.

Wang Tao finally revealed that entertainment, video, video, games, education, b2b and so on are the areas with the strongest user needs in 2012 and 2013 will also dominate. Therefore, in the process of establishing and operating stations, we will try our best to address these major areas To develop transformation.

Baidu owners responsible for the platform that will launch the station platform "Spark plan", including the original Spark plan, the site growth Spark plan, the Internet Protocol Spark plan, from high-quality original content, webmaster tools, protocol labels can be used Many aspects to support webmasters. In addition station search plan, webmaster guide plan is also Baidu webmaster platform within the 2013 work plan.