Beautiful said Mushroom Street successful operation method

Summary: Baidu Lee in the 2013 Madcon conference mentioned: Beautiful said, Mushroom Street and other sites SEO done very well, there is no trading or exchange links, suggest you learn how they do, don't just pay attention to some improper industry. These two big sites become Taobao flow

Baidu Lee in 2013 Madcon Congress said: "Beautiful said, Mushroom Street and other web site SEO done very well, there is no trading or exchange links, I suggest you learn how they do, don't just pay attention to some improper industry." "These two major sites Taobao flow source of the main portal, in the operating mode of what the details of optimization?" The author analyzes the successful operation method.

Authoritative brand Certification

Do Taobao owners know, Mushroom Street is now the largest Taobao guest, in the rapid development of E-commerce network era, the need for strong brand support, user awareness of the brand is also gradually strengthened. At the same time, the importance of the brand is self-evident to the importance of the enterprise, brand can overcome the search engine, but the search engine is not defeated the strength of the brand. These two sites in the hearts of users of the online brand marketing has done a very unique, authoritative brand certification also let netizens very trust, excluding search engine support can also be very strong survival.

Clear and stylish website navigation

The electric business shopping platform's product is rich and colorful, potential users of the product needs are also unique, for social media Amoy site, the site's structure is relatively clear, simple atmosphere, like the main color of mushroom street color mainly candy, at the same time, the classification of the classification of navigation is very delicate, more convenient to help users of the group shopping. Homepage of the big navigation design, or classification list page, site small label design, site internal links, whether it is a spider or a user, can be very convenient to browse, the following is the site of the Mushroom Street structure way:

Clear site Positioning

Mushroom Street and Beautiful said from the site title look is "discovery", "sharing" shopping community, such as the two authoritative sites will produce the arena, whether there will be winner results? The opposite is true, they all survive on search engines, and the end point is the same. But the user orientation of both is completely different. Beautiful said the user group is female, the main user positioning is a first-line city of young white-collar workers, mushroom Street user Group is female + male, the main user positioning is two or three lines of urban youth. Electric business platform has a very large blue sea, in order to create a miracle in this blue sea, you have to have a different set for, there are innovative development direction.

Interactive Marketing Model

Beautiful said in the marketing model than Mushroom Street more powerful, beautiful said the question and answer mode of interaction is very good, easy to site users to the site stickiness, discovery, sharing, interaction, and ultimately achieve successful marketing. The beauty of Weibo social operation becomes the main source of traffic, its main user groups are those who love beautiful women, to help them find beauty, to share their beauty, and then achieve a further deal. In the microblog marketing this aspect, Mushroom Street still do not deep enough, after entering the vertical marketing, must discover the characteristic pattern, the microblog quality also needs to be unique, the innovation model enhances the user experience, can attract the user attention, causes the user to produce the viscosity.