Big data "proposal" for it bosses

Alibaba: Future will be data company

Many industries want to use large data to improve decision-making accuracy, improve the level of business, but the first problem is that the amount of data is not big enough. By contrast, some companies can be described as super "big miners", but the nature of the mine is different: Baidu has the largest web search data, Alibaba has the largest number of electronic business data, Tencent has the largest social data.

Jack Ma, the chairman of Alibaba Group, has expressed Alibaba's "three big strategies" on many occasions, namely platform, finance, data, in his plan, Alibaba will eventually be a data company.

This has been the beginning of a spate of big acquisitions by Ali in recent years: Sina Weibo, the social data brought by the MO, the geographical data brought by the company, the mobile browsing data brought by UC Browser, the music data brought by the shrimp, and the ink weather, the league, the American Regiment ... These cover almost every aspect of people's Internet life. In addition, Alibaba has the original transaction data and credit data, as if a person full of infinite reverie "big Data puzzle."

In 2012, the chief Data Officer (CDO) set up by Alibaba was Lu as CEO of Jack Ma later. At the beginning of the year, Alibaba set up a data committee when it was making strategic adjustments to its corporate structure, "this department will provide data support to all of Ali Group's divisions." Cheping, the first chairman of the Alibaba Group's data commission, told China Economic Weekly that the people of Hong Kong, who had been obsessed with data, were shouldering the key to Alibaba's search for open big data.

According to Cheping, Taobao's "Thousand-Face" program is the most prominent distributor data representative, through data mining to achieve precision marketing and product push. At the same time, Ali Finance is also an example of large data derivative product development, using cloud computing and large data technology and ideas, Ali finance to achieve efficiency and innovation.

September, Alibaba has cooperated with China Telecom and Minsheng Bank, and joined hands with the big data platform. With big data advantages, Alibaba has once again increased its weight on cloud computing and internet finance.

"Data is a belief. "Cheping said.

Baidu: "Deep learning" big data

Baidu has China's largest Internet user behavior database, covering 95% of Chinese netizens, daily response to 5 billion search requests, the search market accounted for more than 80%, day processing data volume of 100TB. At the same time, Baidu also built the Baidu Alliance, 600,000 Alliance partners every day, 5 billion times daily behavior produced, together constitute a huge data base.

The larger the data scale, the more difficult it is to process, but the more valuable it may be to excavate it. Chenwan, marketing director of Digital media and innovation platform of Procter and Gamble company, recalls that in 2012, Baidu helped Procter and Gamble to do a large data analysis on its key brand "Olay", and found that compared with other competitive brands, consumers followed the "suitable age" ratio of "Olay" to a higher proportion. This means that the age position of the Olay is rather vague. To this end, Procter and Gamble in a timely manner to adjust the marketing strategy, but also homeopathy launched a 25-year-old population of the breakdown of products, the results of the market is very good.

Of course, this is just Baidu big data primary dream. Baidu Magic Chart launched the "PK Big coffee" function became the most popular app (application), online 10 days will become the first free Apple iOS application, it can help you find and you most like the star, which is actually Baidu's image recognition of the phased results, that is, beyond the text search multimedia search, including voice, Images and videos.

Yukei is Baidu Technical Deputy Director, Multimedia department head, department "thousand people Plan" national distinguished expert. The multimedia department, the new Department of Baidu last year, who worked as head of research at the NEC American Academy and a data scientist at Stanford University to teach artificial intelligence, is now leading the entire department in research on Voice and image, which are important applications for big data in the future, and voice, Image and video are unstructured data, and processing and analysis are more difficult, but unstructured data will be the mainstream of future large data.

At the beginning of this year, Li set up the Depth Study Institute (Cato of Deep Learning) and himself as Dean, and personally to recruit talent, and all this is through large data "deep learning" the future of the Internet.

"We are most concerned about significantly improving the accuracy of speech recognition, the image, visual search to become possible." "Yukei told China Economic Weekly," deep learning is the mechanism of simulating human brain neurons, we hope to use it to realize the dream of artificial intelligence, the industry's top companies have reached a consensus: large data + in-depth learning is indispensable. We have a lot of data, there is a wealth of information, a simple model is not enough to extract rich information, so we need to use the depth of learning model, the value of the data inside to find out. ”

Twilight: Making "cloud" nuggets

Sitting on the Golden Hill but still chewing steamed bread people are still a few, so, some people are doing "to help you dig Jinshan people", such as the layout of cloud computing for a long time dawn.

"The dawning of the so-called Big Data strategy is actually derived from the dawning cloud computing strategy." 4 years ago, the dawn released cloud computing strategy, now, the domestic has the most cloud computing center, industry cloud Most, the city cloud Most companies, the dawn is definitely one. "Shuguang company president Lichun told China Economic Weekly, this is also the dawn to dig bokhary data important capital."

If cloud computing provides a storage and access place and channel for data assets, then how to activate the data assets for national governance, enterprise decision-making and even personal life services is the core issue of large data, but also the extension and upgrade of cloud computing.

May 30 This year, the dawn of the official release of its big Data strategy-"Platform integration, Wisdom Exchange Application", but also launched the dawning of the core of data technology and products: xdata large data integration machine. This is also seen as big data is a major strategic shift in the dawning transition from hardware equipment vendors to solutions and service providers.

"If you compare big data to a tool, this tool can help companies make money, help businesses, including governments, develop more rational and targeted policies, and add value to data by processing." "The army said.

According to the reporter understands, the dawning Big Data Service content, more is for the different industry customer to provide the fixed format big Data solution. And China UnionPay, Chinese Mobile, China Telecom, ABC, Shanghai Tongji University, etc. has long been the dawning data Services customers, in addition, in the traffic, medical and other fields, the dawn has many practical cases. With the words of the Army, the dawn of the big Data strategy and solutions, belong to the first to do after the said type, so that the outside world will feel the dawn of pragmatism.

According to the calendar of the Army's plan, the dawn will first help customers to "data landing", that is, first of all, to save data efficiently and cheaply; the second step is to "analyze and simplify", to simplify the process, based on our current data processing, standardization software system, to carry out an analysis, simplification, preparation, to make it more orderly; The third step is "the value of New life" , that is, application development, according to the needs of our customers, tailored for it is very suitable for this industry application of the integrated system to achieve business integration and decision-making intelligence.

"As we continue to strengthen our technology and understanding, some of the gold mines that we have not seen in the past will gradually emerge." "The army said