Big data age, who said the grassroots can not play with the Giants

Marketing in English is called: Marketing, the market in English is called: harsh, from this we can see from the text: Marketing from the market! And the market is rooted in demand! And the demand comes from the user! So want to play good marketing, then must understand the user psychology! Want to understand user psychology? Then everything must originate from the data!!!

Nowadays the internet, the Giants are playing big data. And we don't have big data to play with. This problem, in fact Sir do not have to worry about, big data, we also have, and is ready-made, free, no maintenance! This article mas and you share, the current domestic internet currently relatively hot several data statistics!

First, the list of Taobao index-electric marketers to play with Taobao!

Probably a lot of marketers have heard 43Things, there is a saying: 43Things See world demand. Then Mas also send you a word: Taobao index list, see China demand.

Let's take a look at the list of mobile phone numbers from July 4, 2014 to July 10, 2014.

First of all, we take out the image of the millet mobile phone and Apple phone to do contrast! We can see that the Millet cell phone and apple mobile phone search demand is increasing, and we can see from the figure, millet 3 and iphone5s demand is gradually lower, then cause this reason why, we come to understand!

We all know that the millet mobile phone and Apple mobile phone will be released in the near future, so this will cause the millet mobile phone and the brand demand for Apple mobile phone increase in multiples of the situation! No accident, in the next time, the demand of millet and Apple will occupy the top three of Taobao mobile phone list!

We have lower demand from the above figure Millet 3 and Apple 5S, can see the release of the new mobile phone, the user's demand for a mobile phone is gradually lower, no accident, in the Apple and millet release the new mobile phone, millet 3 and Apple 5S will fall out of the mobile phone demand list TOP10. What does that mean? This means that sellers, you should be on these two mobile phone sales Promotion processing, otherwise the pressure warehouse, right!

Electric marketers, should be good at observing Taobao index rankings, insight into market demand, reduce losses. Find the best entry point.

Second, Baidu search list-event marketers to accompany the four major portals to play it

Do information station friends may have such a worry: all the news information is not timely, when they update but found that all the popular events in the search engine rankings have already been four portals to occupy! Who's to blame? No one can blame it!

Baidu has a search list to provide real-time user information needs, you do not pay attention to who can blame?

You may say, pay attention to what use, included not timely AH! You are wrong, forget what Baidu said? Hot information, priority collection, equality rankings! Mas did experiments, as long as you write the article is hot article, and belong to the original, quality is also good, then can be included in a very short time, and give rankings!

This is the number of math crawl second real-time hotspot rankings, you will find that here you can not find the shadow of the four major portals right! Do not ask me why I do not crawl the first place to do the example ... See the anus two words, MAS completely lose interest!

Event marketers: Should be good at observing Baidu search real-time list, insight into the user real-time information needs, the first time into. Intercept the flow of their own needs, further marketing transformation.

Third, Baidu index-brand marketers can play

Brand marketers, after a marketing, the most annoying thing is, how can I reflect their brand marketing effect? Brother here can only tell you that you really worry too much. Baidu Index can tell you completely!

Baidu Index and brand potential energy is proportional to, you can use Baidu Index to analyze the CPI.

Each exponential peak necessarily corresponds to a hot event. What the? You told me to brush the index! You think too much, brush index is the root of the brush is the existence of a sense of it! Look at an example:

We can see above, the tiger sniffing nets in 2014-06-06, the demand index increased exponentially, why? Is this the smell of the tiger in the brush? We can Baidu under the June 6 Tiger sniff related events. You'll find out! Oh, the original is Ali investment Tiger Sniff caused Ah!

If you find that there is no incident on Baidu? There is no doubt that the goods are in the brush of the sense of existence!

Event marketers: Should be good at observing the peak of each brand of Baidu Index, insight into the various brands of hot events and information, in-depth excavation for their own brand marketing reserve food.

Anyway, Mas think, a brand marketing, the needle (peak) dozen higher, on behalf of the planners the more capable, needle (peak) the wider, the more high-quality delegation team! VC, you might as well try throw wide and high big needle!

Finally: The big Data era has come quietly, the bricks are saying this will be the giants of the game! Can mas call them idiots? Big Data age, grass-roots can play! and can have fun! Such data is too much, marketers should be good at digging, good at using! Tasteless chicken soup, smile on it, don't take it seriously! Internet brick home a lot! And it's always a lie!