Comments: Internet access to large data age

Edward Snowden, the latest focus, should occupy a place where former CIA employees detonated the PRISM of the US Prism program. The Prism project is a top-secret electronic surveillance program that has been implemented by the U.S. National Security Agency (NSA) since 2007, spending 200 billion of billions of dollars a year on listening to phone calls across the United States, supposedly allowing intelligence personnel to enter the servers of 9 major technology companies via the backdoor, including Microsoft, Yahoo, Google, Facebook, Paltalk, AOL, Skype, YouTube, Apple. The incident raised concerns about the privacy of citizens when the government used large numbers of data, and President Obama has made a special explanation for this.

User privacy has always been a big data application difficult to circumvent a problem, such as CCTV exposure of the focus of wireless, Roweiden and NetEase mailboxes are involved in the infringement of user privacy. At present, China does not have special laws and regulations to define user's privacy, and to deal with related problems, we should use other relevant regulations to explain. However, with the increasing of citizen's privacy awareness, it is a principle to be followed in the analysis of large data to obtain data, analyze data and apply data legally.

In the process of collecting data, one is to inform the user before obtaining the user information, it is not possible to collect users ' information secretly without the user's knowledge; second, the user information can not be collected in a hyper-range, that is, only the user information related to the business or the content is clearly informed; third, when external data is introduced, Ensure the legitimacy of external data sources and applications. In data analysis, group data should be used for analysis rather than for a particular user. Legitimate application of user data is to ensure that the relevant data in the appropriate range of use, can not exceed the scope of the use of relevant data or even reselling user information, the second is the target customer base for precision marketing activities, should give users full choice, such as allowing users to voluntarily unsubscribe, to avoid the formation of the user's harassment behavior.

The reasonable application of large data technology to improve the operating efficiency of enterprises, reduce operating costs, can help enterprises to gain competitive advantage, but if the crossing of rational boundaries, infringement of user privacy, the formation of users of harassment, not only will be rejected by users, but also by the law of punishment.

To the large data industry related people to the commandment!