Discussion on the case and operation of travel agency website Construction

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Travel agency to establish its own E-commerce Web site, is an important strategic significance of the big decision, has to seize the right to speak, establish corporate image and other important role.

The following is the role of the travel agency web site to sum up:

1, the website can promote, expand, depth of image, value and extension.

2, the site can provide interactive, cordial "customer relationship management", whether it is pre-sales customers, customers in the sale, or after-sale customers.

3, the site is to achieve online marketing base. On the one hand, in the off-line field can cooperate with advertising, public relations, promotion, etc. to carry out a series of marketing activities; On the other hand, the site itself is an interactive communication platform, the two activities of the feedback can be achieved in the website. Moreover, these activities should be based on core values, thus ensuring the sustainability and coherence of activities.

Through effective network marketing activities, can make travel agency web site to achieve the above expectations, can be more efficient than traditional ways and means to deepen the communication purposes.

Web site to promote the effectiveness of measurement standards: Web site visits steadily increased, the number of registered members, corporate reputation, the loyalty of the site, call center phone volume and the internet brought about by sales.

Travel agencies in the accumulation of years of offline service experience, for the company's own product marketing strategy, a specialized production of a corporate website. Through the introduction of the website, can let the traditional travel agency to seize the internet this enterprise communication position, in order to enhance the travel agency visibility, reputation and loyalty.

The development of the network has opened a new way for the travel agency to integrate the communication. The biggest advantage of network resources is fast, convenient, accurate, inexpensive, efficient, and interactive. Nowadays, more and more people surf the Internet, the information spreads widely, the speed of transmission is fast--the travel agency Network Marketing can make full use of these characteristics for travel service.

"Network application = Build a website?" Answer: No, the establishment of enterprise Web site, is to carry out the basic work of network applications. Clear the purpose of the Internet, available resources and objective constraints, is the success of the enterprise implementation of the Network application project is the first key! Travel agencies to operate the site must be clear, good use of their own advantages: 1, in the forefront of tourism management, to understand the most timely and detailed practical travel information! 2, with a more formed business cooperation system; 3, have a certain product development and operating reception capacity; 4, with the previous traditional team business as a support, procurement costs and supplier relations easy to control.

The following in turn poured cold water.

Of course, travel agencies also have their own disadvantages:

1, the lack of understanding of network technology, the organization of Web site content, design function services are completely passive subject to the technology provider;

2, lack of network marketing application of mastery, the degree of attention is not enough;

3, faced with the new organizational structure adjustment, in the coordination of Web site management and maintenance personnel and specific business operators of the interests of the lack of effective incentive mechanism, resulting in travel agency resources can not fully integrated use;

Tourism agencies should focus on the management of the site:

1, the choice of technology provider:

1, focusing on the tourism industry Information Services company, has the actual experience of tourism website operation, the demand for network tourism consumers, the actual operation of tourism business and even the development of the entire tourism industry has a deeper understanding;

2, can not choose a single technology-oriented companies, to choose to provide from the demand analysis, website planning, design production to network marketing management and implementation of one-stop service of the entire information service provider;

3, cooperation, do not choose a single cash payment transactions. The best is the "cash + later operating income Commission" approach, if the two sides happy cooperation, and even consider the mode of cooperation, travel agencies and information providers close contact, mutual equity is not to be considered.

2, the site construction of the phased input: Web site construction and improve can not be done overnight, the need for cost control as a prerequisite, scalability and marketing application-oriented information planning, according to the actual application needs phased implementation.

3, the site content editing and maintenance: The site content information is not the more the better, the collection of non-scarce information for service functional positioning of the travel agency site is not meaningful, can only aggravate the workload of maintenance personnel. It is the key of the work of the website management and maintenance personnel to collect and update the information content of the products with high relevance, pertinence and timeliness, and edit the humanized language. At the same time, this is to highlight the characteristics of corporate websites, establish a good image of the place.

4, the website function design: Because the travel agency website Information Renewal request is relatively high, in carries on the website construction must pay attention to the website backstage management function Development construction, provides the good operating environment for the maintenance personnel. The general principle is: good interactivity, intelligent management, user-friendly interface. To achieve the above requirements, we can simplify the operation process, improve the efficiency of operators and network use enthusiasm.

5, the rational Application of network marketing: Most travel agencies to establish a website, do not know how to carry out effective promotion. Blindly buy a large number of e-mail addresses, send spam or purchase search engine ranking service is still some marketing awareness, but these lack of systematic, scientific and decentralized behavior is far from satisfactory marketing results. Engaged in professional tourism Network Marketing consultants, from the Web site planning and design, search engine keyword selection, Web page structure, marketing mail content organization, one-to-one community marketing, web site access effect monitoring and many other links to implement integrated marketing strategy, can make travel agencies from the vast network of the sea and many competitors to stand out!

6, the adjustment of the internal management of enterprises: Because of the nature of the industry, the size of enterprises and other factors, travel agencies are often more focused on the practical benefits of the enterprise, distribution mechanism and real business income correlation is high, there is little strategic input decision-making. The establishment of the network department or the employment arrangement of the relevant personnel is absolutely strategic and medium-term investment in a sense, applying the inherent management system and distribution mechanism of the travel agency will not adapt to the new changes. Travel agency leaders must have sufficient foresight and response measures to this change.

Travel agency website Construction Station case: www.guolvol.com Beijing Xinhua Country Brigade Online

"Beijing Xinhua National Travel Network Platform" is for tourism users and industry operators (upstream and downstream suppliers) to build PHP operations need a Web site business platform. The platform integrates almost all Web site management functions, including agent management, user management, resource definition, service customization, rate setting, management strategy management, etc. The Agent online service, application service integration, Operation Business management and other functions integrated into the unified platform system, so that operators (travel agencies) can easily for the tourism enterprise customers on the Internet to carry out corporate propaganda, information communication provides a flow-style, factory, low-cost, efficient solution

website function Design Requirements:

(1) Website Creative Design

A the site should be able to fully demonstrate the corporate image of Xinhua Country Brigade, so that customers feel that the Xinhua National Brigade is a can provide high service standards of travel companies. Compared with the peer site, must be outstanding, can be refreshing, concise and elegant.

B Content Homepage Creative Design

C You can use technology such as flash,javascript,css to show effects.

D You can use video technology such as toggle slides to show Xinhua.

E content is basically static page primarily. The content of dynamic interaction is implemented in future projects.

(2) Key notes

A many basic information of Xinhua, including domestic lines, outbound routes, visas, hotels, raiders, etc., can be found in the current Web site to find relevant information.

B to do flash, video, and photo albums of most of the material can be obtained from the Xinhua National Brigade.

C the need to quote some customers or some organizations to the Xinhua Country Brigade evaluation.

D to be able to showcase some media interviews with the Xinhua National Brigade, including online video.

E can book and order online.

F Xinhua Country Tour may often introduce some preferential activities or new product promotion, etc., the site needs to be able to facilitate dreamwave and other tools such as editing, Xinhua National Brigade has its own maintenance capabilities.

(G) The international tourism part of Xinhua national Travel, which needs to be reflected in a separate Web page to show the main business of the country.

(H) Create dedicated display pages and promotional information for each region.

Through the Xinhua National Brigade and Construction station joint efforts, the history of 1.5, on time to complete the production site, costing 5 million yuan, artificial hours of about 1386000; In December 2005, Beijing International Conference Center convened Beijing Xinhua National Travel Online Tourism network officially launched the ceremony, the website opened the same day to get 5 lines booking orders, 2 hotel reservations order, a good omen.

Now Beijing Xinhua National Travel Online Tourism network has developed into the world's ranking of 18000 of the site, in the domestic tourism site ranking has entered the top 20, for the travel agency site leader. Rich information, accurate information, one of the necessary Web site for users to travel.