Discussion on the construction and popularization of Small business website and portal website

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In the career of SEO, took over the site has some, if you want to take over the optimization of the station to carry out the classification, or the majority of corporate sites, because after all, the large portal site is not so good optimization, there is no chance to take over some of the large-scale site optimization, on the one hand is less opportunities, On the other hand is also their level generally, there is no confidence in large-scale large-scale web site optimization, although the practice is less, but after the exchange with friends in the industry, some ideas or some, here and everyone to talk about corporate website and portal site construction and promotion optimization.

Enterprise website, is some enterprises in order to publicize their corporate image, improve their corporate visibility of a Web site, relatively speaking, the scale of this site is smaller, optimization is also easier to optimize, but some popular keywords because of competition, optimization has some difficulty, Enterprise website Construction is also relatively simple, most of the corporate web site is directly to apply the open source template online or to buy some templates, the construction of simple, easy to promote, it caused a number of corporate sites are everywhere, but because the level of optimization has been low, resulting in a number of corporate websites do well, others are unknown.

Large portal site, the size of the site, the content of the page is more, the construction process is complex, optimization is not easy, but if the right way to carry out the construction and promotion, it is not not can not be bigger and stronger, as long as the correct method, there is no problem. The above is just the two types of Web site for a simple introduction and description, the following on the two types of web site construction and promotion to discuss in detail. The enterprise website and the portal construction all need to pay attention to the question:

First, the establishment of enterprise website to find their own positioning

Many enterprises and portals for the initial construction, due to the lack of understanding of the network, the location of their own site is not accurate, resulting in the enterprise site from the construction of the stone sink net sea, this is because of their own positioning is not really caused, must be clear about their site and their location is where, this is very important, Our website is to buy products or how, need to do a detailed analysis.

II. Technical issues of website construction

A good site, first embodied in the site's architecture and code, this is the skeleton of a Web site, some professional website construction companies can do a clear structure, the code is correct, will also take some of the most professional technology to build the structure of the site, where the difference between the corporate web site and the portal is reflected in the overall structure of the site , and the construction of the time, the construction of enterprise Web site technology is relatively simple, a qualified programmer can be completed, if you understand the basic code can build their own, but the portal is not so simple. Portal structure is huge, need to spend huge manpower to do, time is also relatively long, said so much, individual or suggest to find professional network company to do, have guarantee, the website also has the safeguard later.

Third, the website later promotion difference

After the website construction is good, the promotion after the on-line appears especially important, no matter in which aspect, the Enterprise website always is more simple than the portal website, some small enterprise website promotion difficulty lies in the content, a website content is the website soul, some enterprises do not attach importance to the website, the content often does not update, This is a very serious problem, the portal site does not have this problem, the general portal is a professional technical departments and promotion departments, a clear division of labor, can be accurate to each channel.

The difference between the two is also the promotion of SEO, Small enterprise website promotion simple, (keyword heat medium case), I believe we all have experience, small enterprise station, do some original content, add some outside the chain, change the title, ranking will soon go up, but the portal is not so simple, The same content in the updated case, the enterprise site to do some more outside the chain, to find some high-quality links can go up, the portal is very difficult.

On the links outside the station, personally think that the enterprise site is more important, you can say that the focus of enterprise promotion outside the station, and the portal site is in the station, do a good job of updating the content, as well as the user experience as well as within the chain, is the focus of the portal site.

Article to write here, I just a small rookie, content summary is also very simple, thinking some confusion, I hope you can learn a little things, I am satisfied, this article by the small love song, second-hand construction machinery http://gcjx.shebei.feijiu.net/original starting A5, Reprint please keep the link, also keep your quality and conscience, thank you for your cooperation.