Discussion on the whole case of microblog operation plan

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Weibo marketing is also considered a business to focus on the development of the direction of success and failure of the operation of the case exists, but how to operate micro-bo, so that Micro Bo really real for their own enterprises to bring transformation. Take a few simple summaries of what you know.

First, positioning-industry

Plastic industry is a high-end consumer industry, with the main distribution characteristics of the population, and restricted by the region, but often this restricted enterprises to operate micro-blog is more difficult, difficulties in the difficult to do a good job localization operations, often the goal and scope of too large, resulting in the last micro-bo conversion very low, Eventually it is possible to give up. If we can not determine the localization of the operation to achieve the desired transformation, then why not the industry operation, as long as the planning for how to obtain the transformation, I believe this positioning is also feasible. Weibo is designed to operate as a website.

Second, development--teamwork

Corporate or personal microblogging is hard to grow alone, unlike celebrities or celebrity microblogs, they don't need to have a team, because they have a steady fan group, followers, so we can only make fans, create followers, in such a way to expand, spread, share, so that we can get to the purpose. Of course, the personal suggestion team development only lets the customer see the blogger is the enterprise, other also is only the loyal fan.

Third, content--living

Without stable fans and communicators, it's hard to get exposure and transformation, so how do you attract more fans? What do we all like to see? What do you like to say? What do you like to broadcast? This has one thing in common because it touches your emotions. So we put the operation of micro-blogging, the right time, occasionally inserted in their own to want to send out ads, so that will not strongly arouse the resentment of fans, but also to do the ad.

Method--platform

Here did not think of a better word to describe, so called: platform. A new microblog starts from operation to maturity, this also requires us to pay some unconventional methods, such as buying activities, money to buy powder, broadcast prizes, at first from such a method to get more attention from fans, we do not brand marketing or activities for the purpose, only to accumulate fans and effective resources to do. Waiting for the time to mature we plan to integrate into marketing.

V. Interaction--General

SNS kind of website is popular high, it's because it's a good interactive platform, so we have to interact, comment on other people's tweets, take part in other people's activities, add the necessary fans, Twitter also has the function of searching topics, we don't often search for 11545.html "> Our useful topics to participate in activities , slowly laying their own micro-bo hair direction.

In short, micro-blogging operations like the operation of the site, but also need a complete strategy, need to adhere to do, pay attention to methods, but also to grasp the timing and transformation point. Contact Limited, literary deficiency, simple summary, hope to help you, reprint please specify the source, thank you: www.xuchaoying.com