Domestic "Three search": The Three Kingdoms separation or Shu Wu resistance Cao?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

March 23, 2010, Google announced its search business withdrew from mainland China, and the search service from the mainland to Hong Kong. This means that Google has abandoned the world's largest search engine market, and the domestic search engine will usher in a full-scale explosion-type growth.

It was like a dynasty crashing down, leaving a place for all the princes to harvest.

"The late Eastern Han Dynasty" under the search pattern

If we must use a historical background to describe the market environment after Google withdrew from China, I think it is more appropriate to use the "late Eastern Han Dynasty".

That year, because of Google exit, Baidu's share price turned nearly 5 times times, become the search market undisputed overlord. Sogou in the background of repurchase Ali shares, rapid harvesting, the market has also increased, so that after the merger of Tencent Search. In this context, the "national team" has also advanced the road-the Xinhua news agency and China Mobile to create a pan-gu search in 2011, at the same time, the People's Daily search to create a simultaneous online. However, the final outcome is "wool", Pangu Search and Instant Search were forced to merge into the still-neglected "China search" in March this year.

Therefore, 2010 to 2012, China's search market after a round of shuffling, the basic determination of Baidu's dominant position, and even eminence trend.

However, the new round of shuffling has started again. August 2012, China search market renewable--360 search online. Relying on its market dominance in PC browsers, 360 searches quickly occupy the second position of the PC search industry, the first time that Baidu has been nervous after Google withdrew from China. April 2014, Alibaba United UC gifted as the launch of God Horse search, but also rely on the mobile end of the browser advantage to quickly gain a foothold in the mobile search market second place. Two times halfway to kill, two search war, like Zhong a blow, knock awake Baidu's overlord dream ...

This and "Eastern Han Dynasty" in the current situation how similar to the melee-Baidu is undoubtedly the largest Overlord Wei, 360 is stable in the south of Wu, UC is not a quiet Shu.

Although the lapse of thousands of years, but Li and Cao, like, want to "unified China." On the contrary, they all had two rivals-Wu and Shu-who had a headache.

360 and UC "Changjiang Tianxian"

As we all know, Wu Shu is able to resist Cao's biggest advantage is the Yangtze River Tianxian, so that in the Battle of Chibi refused to Cao June 100,000 Yuchangjiang north.

Similarly, 360, UC and Baidu to contend with the biggest advantage is the browser. PC-side, 360 browser monthly active user number reached 332 million, the market penetration rate is 69.6%. Mobile end, UC Browser monthly coverage of the total number of 65.9% of the industry, the global user over 500 million. Such a large number of users, coupled with the browser and search for a natural pair of relations, Baidu naturally difficult to attack the two.

The facts also prove so, Cnit-research recently released the "July 2014 China Mobile search market Research report" showed that Baidu search although the first, up to 71.3%, but God horse Search to 25.1% of the penetration rate ranked second, which, July Baidu Search Month active users as high as 384 million, and God horse Search month active users of 135 million (figure I). In addition, according to data statistics agency CNZZ data shows that as of July 11, 360 of the search also accounted for 27.47% of the market share, 360 President Xiangdong said this year 360 search is expected to reach 35% of the market target (figure II).

Admittedly, browsers can be a useful search engine. Baidu as the search overlord, naturally understand this. So, these years Baidu has been pushing its browser. Whether it is marketing efforts, or channel promotion, have been throwing money. However, the contrary, Baidu browser whether the PC end or mobile end, have not formed a market breakthrough. At present, Baidu mobile phone browser is located in the third market, but the market penetration rate accounted for only 8.9%, far lower than the first UC browser. Baidu PC Browser is very few, even the Chinese market is not the first ten.

Browser, Baidu can not speak of pain.

If there is a "Chibi war"

The true formation of the Three Kingdoms separation of the pattern, is a key battle of the "Chibi War"-Caocao 100,000 Army Chibi.

Of course, the key to the victory of the "Chibi War" is "Wu Shu union". Because, whether it is Wu or Shu, the single confrontation with Wei is unlikely, the union is the best choice.

Similarly, from the overall volume, UC and 360 are also difficult to deal with the pressure of Baidu, although both have a mortal war with Baidu, but to really compete with Baidu, the best result or-join hands. Moreover, since both sides have a common enemy, UC and 360 now have some kind of dependent relationship-God horse if weak means, Baidu is stronger, the corresponding is 360 at the same time weaken, and vice versa.

I believe that this yu clear, Zhou more understand. So, you will find, God horse on the line of the beginning, Zhou on the frequency of eyes, and constantly for God horse search platform voice, at the same time do not take it as a competitor, but consistent external comrades. Not only that, this July, UC and 360 have entered into substantive cooperation, and Sina Weibo launched a media platform. There were a lot of comments at the time that the two move was clearly aimed at countering Baidu's hundreds of media platforms.

See the sack, others do not need me to say more?

So, in fact, the basis of the two together has matured, poor is a sudden fuse-"Chibi war."