Double-sinks sausage two-year weight reduction disguised 15%

Double Exchange sausage Two-year slimming disguised 15% reduction in the price of packaging "quietly thin" now go to the supermarket shopping, you "buy" is only its "thing"? Are those colorful, various forms of packaging also about your choice? Do you also unconsciously join the "appearance association" in shopping? Can some small changes in packaging change your choice?　　Recently, "Food and Drink weekly" take you close to those gorgeous food packaging, open those small secrets of packaging. Recently, the reader of Ms. Li to the morning paper, "Food and Drink Weekly" reflect: the original fat drum of double sinks Q sausage also quietly thin!　　Ms. Li said, "Q-fun son just on the market, it is because it is fat very q will notice, but now ' thin two circles ' later not Q." Q Fun son change Q double sinks two degree slimming reporter came to the beauty of supermarket, found that Q fun son sausage is on sale, 5 sausage in a net bag for 9.6 yuan, compared to the original 11.9 yuan cheap 2.3 yuan. The net weight of each sausage is 85g, which is actually a little thinner than the original. And such a bag of sausage is 50g less than the original. Reporter learned that the double link Q fun sausage from last year to now a total of two thin body, from the beginning of the first 100g to 95g, and the end of September "shrink" to 85g. According to the price of 2.4 yuan per sale, two times the weight of the body equals disguised 15%. But the supermarket sales staff said that they did not notice the Q-fun son sausage gram heavy changes, in understanding after she asked the reporter said "minus a little also see not come out, how did you find?"　　"Pork price sausage expensive?" have been buying double sinks Q interesting son of Ms. Lee has such a doubt "the recent pork price drop again, why the sausage instead disguised?" "The reporter called the double sinks Group, the two-way public relations, Mr. Han told reporters, because the first half of the pork prices soared, enterprises can not digest raw material costs and adjust the weight, but due to production and sales have a certain cycle, resulting in pork prices and sausage prices.　　Asked why the "slimming" approach to cost adjustment, Mr Han said, "This is the easiest way for consumers to accept."　　Food packaging preference "quietly thin" careful consumers must have found, recently, some familiar products around the "Lose weight", many products are quietly "thin". It is understood that, in the absence of price reduction, pleasure potato chips The net weight of each barrel from the original 120 grams to 110 grams, the price to maintain the original 7.4 yuan; Master Kang instant noodles from 90g to 85g, the price is still 2.4 yuan; unified fresh orange, more grapes and more peach from the original 500 ml to 450 ml The juice source fruit Grains Orange Series in the last year from 500 ml to 450 ml, and recently to change the name of the successful reduction of 30ml, the price is still 2.5 yuan unchanged; some Japanese products are also "not to be outdone": White Cat detergent from the original 650 grams of thin body to 560 grams, Bi-wave detergent from the original 750 grams of thin body to 600 grams ...　and "Thin body Tide" is also popular in milk, beer and other foods.　"Price adjustments tend to make consumers very sensitive." And in the packaging to do a small adjustment, but it is difficult for consumers to find, "the industry told reporters," Few people carefully check the net content, this is the enterprise like to use the ' soft price increase ' method. However, this approach has made it difficult for some consumers to accept. Weibo, a netizen said: "This way so that I feel uncomfortable, like cheated."　　"There are netizens who humorously use lyrics to dub this feeling as" the last to know the truth of my tears Fall. "　　The packaging designer's Miss Zhang told reporters, enterprises in the consideration of product packaging, will take into account the packaging to protect products, convenient storage and transportation, promote sales and other factors, and "Let the products look big" is also the majority of food enterprises for packaging preferences. Morning reporter Shaolin Part of the food net content "thin body" before and after the comparison name of thin body before thin behind double sinks Q fun son sausage 100g 85g snowflake Beer 610ml500ml Unified fresh orange more 500ml450ml beauty juice source fruit Grain Orange 500ml420ml Kang Master daily C 500ml450ml Delicious can Le 600ml500ml-want-want snow cake 520g 500g delight potato chips 120g 110g Kang Master instant noodles (bagged) 90g 85g Master's Instant noodles (barrel) 115g 108g Beijing Morning