Entrust others to do site optimization problems

Absrtact: Many enterprises, especially small and medium-sized enterprises, do not have full-time people to do site optimization. But many bosses are aware of the importance of Web site optimization, so the company and individuals to do site optimization quickly support a SEO industry, but also to achieve a win for

Many enterprises, especially small and medium-sized enterprises, do not have full-time people to do site optimization. But a lot of bosses are aware of the importance of website optimization, so the company and individuals to do site optimization quickly support a SEO industry, but also reached a win and demand situation.

However, many people in the decision to invite people to do site optimization, the SEO industry is not very understanding, or the expected effect and the actual completion of the effect is not exactly the same, resulting in differences between the two sides, resulting in unnecessary disputes.

Now I have a simple summary of the problems that often arise in website optimization:

1 Most website optimization, only for keyword ranking optimization

Some bosses think that site optimization, including all related to the content of the site optimization, it is not, in general, the agent is responsible for the contract is only the key words to optimize, the other content is not included, of course, the contract specifically agreed to the matter.

2 generally in the domestic market, mostly for Baidu keyword ranking optimization

The current mainstream search engine is Baidu and Google, generally in the country, because Baidu's users, so usually said the ranking optimization is Baidu optimization. Baidu's keyword ranking algorithm and Google are more and more different, so the keyword ranking situation is also a big difference, so before signing the contract, according to their own product market characteristics, choose more favorable target search engine.

300-degree keyword rankings have regional differences

Baidu in the keyword rankings, especially for the popular goods ranked, will be due to the different regions, and give different search results. Therefore, this problem often comes to the dispute between the principal and the entrusted party. Before we sign the contract, it is best to indicate this point, the party responsible for the optimization or according to the difficulty of the corresponding offer.

4 do not ask too much optimization after the weight or PR increase

As we said before, the agent is responsible for the ranking of key words, and rankings, especially Baidu rankings, and the weight or PR no decisive relationship, so, ranking is to measure the effectiveness of its work of the ruler. At the same time, you should also note that because the weight does not necessarily increase, so you choose Agent optimization, the internal page flow is not necessarily increase.

5 Web sites that need to be updated constantly to update their business dynamics

For some enterprises, the need to constantly update their own enterprise dynamics, show the customer a dynamic website, which needs to be updated manually, because the agent is not necessarily knowledgeable about your industry, and knows little about your company, whose updates are limited to industry-related dynamics or technical knowledge updates.