Example analysis Portal station search engine Ranking optimization method

To tom.com portal to describe the search engine ranking optimization method

I. Purpose:

Improve Tom's website page in Google, Baidu, Yahoo and other search engine rankings, improve the flow from the search engine.

Ii. Several aspects of the optimization work

2.1 Optimize the whole station page, according to the bottom level page template, theme template, Channel template, Tom homepage template order modification; by channel editors and technical Engineers

2.2 Optimization of outbound cooperation (friendship) connection;

2.3 Optimization and channel-related search engine popular keywords, time-sensitive hot content; edited by the channel

2.4 Static dynamic page URL (using Apache mod_rewrite module) is completed by technical engineer

2.5 Regular tracking observation optimization effect by the channel editor to complete

Detailed description of all aspects of the work of optimization

3.1 Optimize the whole website template:

3.1.1 Web Standard (div) to refactor page templates,
Do not use table to control layout, do not use table nesting

3.1.2 The smaller the size of the Web page file, compression and text-independent code, control within 75K, using external calls to use CSS style sheets and JS, advertising and text-independent content as far as possible with IFrame, JS, and other ways to call the display

3.1.3 for the final page with the title, format:<title> page title-column-channel </TITLE>, the length of the general no more than 30 characters, do not empty the title, avoid too many pages using the same title;
For example: <title>intel release notebook quad-core CPU-Notebook-Tom Technology </title>

3.1.4 The content Introduction tag for the Web page, <meta name= "description" content= "Web page content" >
To clear the content of the page to write, highlighting the core keywords. Generally no more than 100 characters, do not write content unrelated to the content of the Web page. At this stage can be filled with CMS news headlines and other related variables.
For example: <meta name= "description" content= "AMD push second-generation Opteron processor supports 1GHZ front-end bus, Tom Technology February 15, 2005 14:26 Report" > Note must have half angle double quotes

3.1.5 for Web pages plus keyword tags, <meta name= "keyword" content= "keywords, keywords, keywords" >
Multiple keywords are separated by a half-width comma, write keywords related to the Web page, and rank the most relevant keywords in front. Generally no more than 30 characters.
For example: <meta name= "keyword" content= "Spring Festival Gala, Spring Festival Gala, Spring Festival Gala, 2005 Chinese New Year Gala" >

3.1.6 for the text of the map plus alt description, <img src= "..." alt= "description" >
Use CMS to populate body headings.
For example: <img src= "http://img.tom.com/zhoujielun.jpg" alt= "Jay Chou abandoned Jolin Tsai knot with the patty with a visit to Japan" >

The 3.1.7 article title uses <h1></h1> emphasis, bold <b></b> tag to emphasize the main content.
In the HTML standard of the Web, the use of <h1></h1>...<h6><h6> to indicate the title, the search engine that the title in <h1><h2> is more important content.
For example:<h1> News title or topic title </h1> <b> keyword </b>
How to: Define H1 font size, color, weight, and so on in a CSS style sheet

3.1.8 in the bottom Level page, topic page, column home, channel homepage and the main content of this page is related to news, search, forum connection.

3.1.9 guarantee the quality of the related keywords that are selected manually in the bottom Level page, topic page and section page.
Please refer to the method and technique of keyword analysis

3.1.10 Bottom page search engine text input box preset related keywords

3.1.11 attention to navigation Design (sitemap): All the pages from the channel home page with no more than 5 clicks to connect to, all pages can link back to the page;
Avoid connection errors, such as calling nonexistent pictures and connecting to non-existent pages

3.1.12 Avoid using JS, Flash, large pictures to make the entire page, if you must, you have to leave the text content on the page;

3.1.13 repeat body headings and keywords in comments before </BODY>

3.1.14 topics, columns and other pages of the URL using the core theme of Hanyu Pinyin (preferred) or English, but not too long

3.1.15 Channel Home title modified to "Tom Channel name-core content"
For example: "Tom Real Estate" changed to "Tom Real estate-China property latest report"

3.1.16 add <meta name= "Robots" content= "all" in page template header >

3.1.17 adds an alt description for the channel logo.

3.2 Outbound cooperation (friendship) connection optimization
3.2. More than 1 and excellent similar website Exchange connection, use text or picture connection form
Guarantee cooperation website, cooperation topic's homepage has tom corresponding connection

Fight for cooperation website each page has Tom's corresponding connection

3.2.2 Text Connection Form
Use the most popular related keywords related to the content of the page in the connection text, such as "Tom software download" Better than "Tom Software"
<a href= "http://software.tom.com/" target= "_blank" >tom software download </a>

3.2.3 Picture Connection form, add alt description to Picture
For example: <a href= "http://ent.tom.com/" target= "_blank" ><img src= "Toment.gif" alt= "Tom Entertainment-film, television, music latest report" ></a >
Where Alt is a comment on the picture, add and connect pages related to the hot related keywords

3.2.4 Related keyword selection basis:
Channel name, column name, channel main content
and reference search engine users most commonly used keywords
http://top.baidu.com/
Http://www.sogou.com/top/index.html

3.3 Optimization for channel hot content

3.3.1 Daily Update Popular columns

3.3.2 to publish as many original content as possible for channel hot content

3.4 Static dynamic page URL (using Apache mod_rewrite module)
Example: Static URLs accessed by users and search engine spider programs
http://app.tom.com/music/searchsong/singer/Jay Chou
redirect in background to
Http://app.tom.com/music/searchsong.php?mod=singer&keyword= Jay Chou
What these 2 URLs display

3.5 Tracking Statistics Optimization effect
According to the log statistics, including daily from Baidu,google,yahoo and other search engines brought traffic.