Explore the feasibility of the site user group

Internet marketing regardless of the site is to buy things or advertising, the most concerned about the topic is the conversion rate of the site, and the site's conversion rate and the location of the site has a direct relationship. Website http://www.aliyun.com/zixun/aggregation/8691.html "> user group positioning is good, conversion rate is naturally high." Another example: Remember two years ago there was a friend of Zhejiang, he is a university student. At that time, just to rush in college students to make money, many students to do the Web site, do traffic, and some even thousands of, tens of thousands of, but a year of advertising costs down also but thousands of yuan, just enough pocket money.

And he was just his hobby, built a college students in the School Fashion Forum, the forum has no other content, mainly about fashion and so on. Because he was a university student at that time, the website through schoolmate's Word-of-mouth marketing spreads gradually, does not have the one month forum registered user to reach more than 500. Finally, the forum was a very discerning local clothing store owner Fancy, after the agreement, the two sides reached cooperation. The forum then posted the clothing store clothing ads, and can book online, both sides agreed to sell a piece of clothing on the site, Party B (Forum owner) has a 20% commission. In this way a year down, the site for him to win the advertising revenue reached more than 100,000 yuan. For a college student, it can be met and cannot be asked.

If your site is just trying to earn pocket money through some ad league, then it's only a waste of your time to keep looking down. If you want to change the site's profit channel, or want to use the site to make a living, then this is related to your success is a topic "site positioning and the possibility of eventual profitability of the site." "Remember to write a website in front of the brand problem, but if the site does not have a good location is equal to the site does not have any brand." The site positioning refers to the location of the site content, the site's user group positioning.

Many of the content of the site is in the assorted state, for example, a small site contains not only the introduction of food, recipes category content, but also contains it information, more ridiculous time will be for you to the whole of some international news. For such a small site can only say that it has not only wasted the server, domain names and other resources, and wasted a few seconds of visitors to click in the time and limited bandwidth resources, do not talk about the site has a good user experience, not to talk about the future of the site and the possibility of profitability, even if the AdSense ads. I'm afraid there's not a few clicks in a year, or no visitors at all.

The general grassroots Web site because of the site does not have the right positioning, even if the site traffic to do high can only through some so-called advertising alliance to win a trivial advertising fees. So why don't we start with our hobbies and build websites that are meaningful and can meet certain user groups. For example, the main content of the site is to discuss computer configuration, computer accessories, then such a site over time, one day you can force those computer dealers to discuss cooperation with you, then your site has a specific profit model, or even you can use the site to sell their own computers, so the profit has doubled.

Of course, such sites are not like those joining the Advertising Alliance site, the site is established, in a very short period of time will be able to see profits. But if the site is for the sake of the future, then you have to accumulate a little user, for the site to do a good job of user group positioning. To find some relevant information, content, to meet the user. When the time comes, you can rely on the site to make a living, or even rely on it to develop your career.

Zeaer finally summed up: the way of personal webmaster is the site is the right user group positioning, to measure whether a site has a future, more intuitive is to see whether the site itself has a good positioning, the content of an industry-related, or the site has a precise user groups. Network Marketing effect can not only be measured from the flow, but also related to the user group positioning to increase the conversion rate of the site sales products, of course, the ultimate profit of the site is also measured.