How to improve the conversion rate of the website of Foreign Trade enterprises

Abstract: Today's foreign trade sites abound, as long as you are familiar with several open source CMS, such as Zencart set on the template can easily do a foreign trade website. In addition to the majority of domestic webmaster friends heard how foreign trade, how to make money, they have joined the foreign Trade competition in the Army.

Today's foreign trade sites abound, as long as you are familiar with several open source CMS, such as Zencart set on the template can easily do a foreign trade website. In addition to the majority of domestic webmaster friends heard how foreign trade, how to make money, they have joined the foreign Trade competition in the Army. For example, I am in the Nike shoe industry, there are a large number of people to build the site. However, the majority of the domestic electrical business approach, the simple view that the operator is Search engine optimization, this is only a small way to promote overseas. Of course, today is not talking about the promotion method of the problem, ranked in the top ten of the search engine sales may not be very good, a large part of the reason is not to understand the mentality of foreigners shopping, how to improve the conversion rate of the site, how to cater to the needs of foreigners shopping is the first site

1. The herding effect of online shopping

Online shopping compared to offline is very simple, moving the mouse can solve things. Therefore, the herding effect is more prominent in the online shopping. When you see everyone in the buy, subconsciously will think that this thing is very good, the eyes of the masses are discerning, a word: buy! This phenomenon is called "Social Proof" in foreign electronic commerce. For example, everyone in Taobao shopping, will habitually click on the "popularity" "Sales" to rank, we all buy things certainly better than the new products have advantages.

Therefore, do the foreign Trade website, remember the following four ranking elements:

Best-selling goods (most popular)

Customers who purchased this product also purchased XXX (customers who bought this also bought XXX)

All-Station hot products (top seller)

Customer Rating Top Product (testimonials)

As shown above, we are observing the page setup of the Big Dragon Net can see this, the website side column lists the sale most hot several wedding styles, leads the customer to pay attention to these, the customer certainly will think, everybody buys, certainly will not be poor to where. Which one would you choose compared to a product that has been on the shelf for a long time?

2, pay attention to user evaluation

The core of E-commerce, can see the previous user evaluation, more comprehensive than the line under the line more comparable, this is the advantage of the sales site. Foreigners in the online shopping process will be very skilled to see how the evaluation. At this point, you can find that many foreign websites in the title of the search engine, will be "review" added to the name of the product behind, because in the search for goods, customers will search the evaluation content.

Can look at the largest shopping site in the United States Amazon on the product page settings. In addition to a short description of the product, the next step is to evaluate the content.

3, increase the scarcity of products

It's much more painful for everyone to miss a chance than to get a chance. Why does TV shopping always emphasize "only the first 100 people who call in the audience", and now there are 89 people call the attention, please hurry up. Oh, this kind of TV shopping ads believe that we have been tired of it. Yes, they are taking advantage of people's desire for scarce goods. Our website can also be like this:

For 1 days only one day

Discount ends this day only offers to today

See the picture below, a dynamic time picture is good to stir up the buying atmosphere.

4, more engaged in bundling sales

People are always complaining about less orders, but have you ever thought about increasing the amount of purchase in an order? For example, oneself in Dangdang buy a book, originally only want to buy a fancy one or two, the result will always exceed the budget. Why? It is because when the bundle of goods is bundled, the same type of commodity is combined to give you more discounts. It's worth it to buy together.

But note that goods cannot be bundled. According to your purchase history data, compare the previous customer purchase list, select those who buy the most goods, a valuable combination of goods, so as to effectively increase the single sales.